{"id":199245,"date":"2025-04-22T19:53:10","date_gmt":"2025-04-22T19:53:10","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/outdoor-advertising-get-outdoors-and-get-offline\/"},"modified":"2025-04-22T19:53:10","modified_gmt":"2025-04-22T19:53:10","slug":"outdoor-advertising-get-outdoors-and-get-offline","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=199245","title":{"rendered":"Outdoor Advertising: Get Outdoors and Get Offline"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-preserver-spaces=\"true\">Today\u2019s obsession with everything online has led to a lot of great innovation \u2014and a lot of pop-ups. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you\u2019ve ever logged on to use a search engine, you know the gamble that comes with surfing the web. One wrong click and you\u2019re suddenly on a page with sixty different images flashing phrases like \u201cYou Won a Plasma Screen TV\u201d or \u201cClick Here for a Free iPhone!\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So why are people still turning to online advertising? The answer is simple. People are online, so advertisers are too.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We agree that it\u2019s important to establish your business online and have several <\/span><span data-preserver-spaces=\"true\">guides<\/span><span data-preserver-spaces=\"true\">\u00a0and\u00a0<\/span><span data-preserver-spaces=\"true\">articles<\/span><span data-preserver-spaces=\"true\">\u00a0on making the most of your <a href=\"https:\/\/www.indoormedia.com\/blog\/topic\/online-advertising\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">online branding<\/a>. However, we also know that there\u2019s an intrinsic value to connecting with your customers IRL. That\u2019s \u201cin real life\u201d for the more traditional among you. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With so many businesses making the switch and pouring all of their resources into one big online campaign, there\u2019s plenty of room for error. Outdoor advertising is quickly becoming an untapped market, and it might be just what you\u2019re looking for.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Building a Strong Reputation Online<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Today, if your company isn\u2019t listed on Yelp, it\u2019s going to be very difficult to bring in business. When customers hear about a new restaurant, the first thing they\u2019ll do is search for your name online or on maps. If you haven\u2019t created a\u00a0<\/span><span data-preserver-spaces=\"true\">profile<\/span><span data-preserver-spaces=\"true\">\u00a0on <a href=\"https:\/\/business.yelp.com\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">Yelp<\/a> or <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer follow\" data-wpel-link=\"external\">Google<\/a>, they\u2019re going to be suspicious.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For that reason, it\u2019s absolutely imperative to get your company listed. From there, it\u2019s really up to you to show up and show out. You\u2019ll need to generate the right buzz in your reviews to earn 5-star status, and anything below may dissuade customers from checking in.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, those reviews can be a double-edged sword. Negative reviews\u00a0<\/span><span data-preserver-spaces=\"true\">are more visible<\/span><span data-preserver-spaces=\"true\">\u00a0than positive ones, and some sites will even require business owners to pay a fee to remove or deemphasize a negative review. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With such volatility in the game, it\u2019s often difficult to know how a business really compares to their competition or what to expect from their service.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Building a Strong Reputation\u00a0<\/span><em><span data-preserver-spaces=\"true\">Offline<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">For local businesses, it\u2019s important to advertise locally. Building a strong image within your community will allow you to grow your business and bring in more customers. This is why so many of our clients look into <a href=\"https:\/\/www.indoormedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">grocery store advertising<\/a>, allowing businesses to meet people where they already feel at home.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Placing the right supermarket advertisement in the right store is also a geo-targeting factor, which is another factor in educated advertising. Through geo-targeting, businesses hope to meet customers where they already spend their time and weave their brand into their customer\u2019s daily lives. The best example of this is placing outdoor signage around the places where your customers live, work, and play to really hone in on your community brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In print media, outdoor signage can face damage as the weather changes, leading many businesses to be wary of advertising outdoors. However, this situation\u2019s reality is that no matter the weather, customers, and communities will continue to commute to the places they work and love. For some, this will bring us back to grocery store advertising and the fact that people are never going to stop buying frozen pizza no matter how cold it is.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Keeping it REALtor<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">This leads us to real estate <a href=\"https:\/\/www.indoormedia.com\/bench-advertising\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">bus-bench advertising<\/a>. Over the past thirty years, bus benches have become dominated by realtors. Other outdoor platforms are a toss-up, with competitors vying for billboards on the tops of taxi cabs, but bus benches seem to belong to realtors.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Real estate bus-bench advertising has become so competitive because it is so prevalent. Realtors who are unsure of making the jump might just be losing out on one of their already advertising competitors. As one of the safest, weather-proof outdoor advertising options, it is little wonder that Realtors have made the switch. There is only one reason for bus-bench advertising to be so popular: it works!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Not only is it a safe option, but it\u2019s a short-cut for any realtor trying to warm their way into the community. People house-shop with their heart, and so it can be a pretty emotional game. The more familiar someone is with your image, the more likely they\u2019ll trust you with their home.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is why using real estate, bus-bench advertising to connect your image within the community is ingenious. For every bench you secure, you can count on hundreds of people passing by on their daily commute, viewing your ad at the same time and place every day. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That kind of regularity is unheard of in online advertising, and part of why it can be so difficult to build a brand through fleeting interactions on the web. The battle for recognition and repetition doesn\u2019t stop outside. Indoor mini billboards on <a href=\"https:\/\/www.indoormedia.com\/cartvertising\" target=\"_blank\" rel=\"noopener noreferrer\" data-wpel-link=\"internal\">grocery shopping carts<\/a> are another place where the battle of an image takes place. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The competition is so fierce that Realtors will frequently spend more on advertising to make it exclusive. There may be lawyers or ER clinics advertised, but the exclusivity ensures that only one Realtor greets the prospective customer.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Give Me a Sign!<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Whether you\u2019re looking into real estate bus-bench advertising, renting your first billboard, or trying out grocery store advertising, you need to find a way to promote your image in your community. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The greatest threat to small businesses is wasting money on the wrong online campaign, and unless you do your <\/span><span data-preserver-spaces=\"true\">research<\/span><span data-preserver-spaces=\"true\">, you can risk your most cherished asset: your checkbook. Imagine spending hundreds, or even thousands of dollars, on a campaign that promises you\u2019ll reach hundreds of thousands of people \u2014only to find out they were located all across the country, the wrong type of customer, or they ignored the ad with a click of the close button.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even if someone can promise you impressions within your state, some restaurants have difficulty securing new customers from just the next town over. Outdoor advertising is a time-proven way to know that you\u2019re reaching customers within your community, and the more you learn about them, the more successful you can be.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As the weather changes and you begin to gear up for the holidays, you may feel wary of beginning a new campaign. However, make sure to check out all of our <a href=\"https:\/\/www.indoormedia.com\/blog\/grocery-store-advertising-two-techniques-to-help-build-your-customer-list\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">tips for grocery store advertising<\/a> <\/span><span data-preserver-spaces=\"true\">because the same customers who are avoiding the cold weather are about to start shopping for pumpkin pie.<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s obsession with everything online has led to a lot of great innovation \u2014and a lot of pop-ups. If you\u2019ve ever logged on to use a search engine, you know the gamble that comes with surfing the web. One wrong click and you\u2019re suddenly on a page with sixty different images flashing phrases like \u201cYou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":199246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,43248,45871,10577,401,5312,36219],"dealstore":[],"offerexpiration":[],"class_list":["post-199245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-advertising-101","tag-brand-advertising","tag-offline","tag-outdoor","tag-outdoors","tag-real-estate-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outdoor Advertising: Get Outdoors and Get Offline - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=199245\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor Advertising: Get Outdoors and Get Offline - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s obsession with everything online has led to a lot of great innovation \u2014and a lot of pop-ups. 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