{"id":199133,"date":"2025-04-22T18:08:03","date_gmt":"2025-04-22T18:08:03","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/natalie-wills-travels-from-booking-com-to-expedia-group\/"},"modified":"2025-04-22T18:08:03","modified_gmt":"2025-04-22T18:08:03","slug":"natalie-wills-travels-from-booking-com-to-expedia-group","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=199133","title":{"rendered":"Natalie Wills Travels From Booking.com to Expedia Group"},"content":{"rendered":"


\n<\/p>\n

\n

Expedia Group has hired Natalie Wills as svp of brand marketing and creative.<\/p>\n

The exec joined last month from Booking.com<\/a>, where she served as vp of brand marketing since July 2022. While there, she was responsible for driving brand strategy, creative, B2B marketing, media, sponsorships, and events. <\/p>\n

She also forged media partnerships with the likes of Amazon Prime and Netflix<\/a>, as well as sports sponsorships with leagues such as MLB<\/a> and the FIFA Women\u2019s World Cup<\/a>.<\/p>\n

\u201cI\u2019m honored to be part of such an ambitious company that\u2019s transforming how the world travels,\u201d she wrote in a LinkedIn post today<\/a>. \u201cReady to embark on a journey where travel is a force for good! Looking forward to this exciting adventure\u2026Watch this space!\u201d<\/p>\n

At Expedia, Wills will oversee a global team responsible for driving brand strategy and creative execution across the company\u2019s portfolio of brands, which includes Hotels.com and Vrbo. She announced her move to Expedia Group as Hotels.com debuted a new mascot, Bellboy, earlier this week in an effort to connect with a new generation of travelers. <\/p>\n

Wills will report to chief marketing officer Jochen Koedijk.<\/p>\n

\u201cWe are thrilled to welcome Natalie to Expedia Group,\u201d said Koedijk in a statement<\/a>. \u201cHer proven track record of creating impactful and award-winning campaigns, coupled with her innovative approach to brand building, will be invaluable as we continue to elevate our brands and connect with travelers worldwide.\u201d<\/p>\n

\n
\n
\n

\"Expedia\"
<\/a> <\/div>\n<\/section>\n<\/div><\/div>\n

In February, Expedia Group reported $13.7 billion in revenue for 2024<\/a>, a 7% increase year-over-year. Per Statista, the vacation rental market is expected to experience a compound annual growth rate of 4.4% from now through 2029<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Expedia Group has hired Natalie Wills as svp of brand marketing and creative. The exec joined last month from Booking.com, where she served as vp of brand marketing since July 2022. While there, she was responsible for driving brand strategy, creative, B2B marketing, media, sponsorships, and events. She also forged media partnerships with the likes […]<\/p>\n","protected":false},"author":1,"featured_media":199134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[27996,13829,72753,31405,3463,43850,43995,76763,12574,34123],"dealstore":[],"offerexpiration":[],"class_list":["post-199133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-booking-com","tag-brands","tag-cmo-moves","tag-expedia","tag-group","tag-leadership-talent","tag-natalie","tag-travel-advertising-news","tag-travels","tag-wills"],"yoast_head":"\nNatalie Wills Travels From Booking.com to Expedia Group - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=199133\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natalie Wills Travels From Booking.com to Expedia Group - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Expedia Group has hired Natalie Wills as svp of brand marketing and creative. The exec joined last month from Booking.com, where she served as vp of brand marketing since July 2022. While there, she was responsible for driving brand strategy, creative, B2B marketing, media, sponsorships, and events. She also forged media partnerships with the likes […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=199133\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T18:08:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=199133#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=199133\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Natalie Wills Travels From Booking.com to Expedia Group\",\"datePublished\":\"2025-04-22T18:08:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=199133\"},\"wordCount\":281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=199133#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png\",\"keywords\":[\"Booking.com\",\"Brands\",\"CMO Moves\",\"Expedia\",\"Group\",\"Leadership & Talent\",\"Natalie\",\"Travel Advertising News\",\"Travels\",\"Wills\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=199133#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=199133\",\"url\":\"https:\/\/fivemor.com\/?p=199133\",\"name\":\"Natalie Wills Travels From Booking.com to Expedia Group - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=199133#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=199133#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png\",\"datePublished\":\"2025-04-22T18:08:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=199133#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=199133\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=199133#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png\",\"width\":600,\"height\":315},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=199133#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Natalie Wills Travels From Booking.com to Expedia Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Natalie Wills Travels From Booking.com to Expedia Group - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=199133","og_locale":"en_US","og_type":"article","og_title":"Natalie Wills Travels From Booking.com to Expedia Group - Som2ny Network","og_description":"Expedia Group has hired Natalie Wills as svp of brand marketing and creative. The exec joined last month from Booking.com, where she served as vp of brand marketing since July 2022. While there, she was responsible for driving brand strategy, creative, B2B marketing, media, sponsorships, and events. She also forged media partnerships with the likes […]","og_url":"https:\/\/fivemor.com\/?p=199133","og_site_name":"Som2ny Network","article_published_time":"2025-04-22T18:08:03+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=199133#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=199133"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Natalie Wills Travels From Booking.com to Expedia Group","datePublished":"2025-04-22T18:08:03+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=199133"},"wordCount":281,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=199133#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png","keywords":["Booking.com","Brands","CMO Moves","Expedia","Group","Leadership & Talent","Natalie","Travel Advertising News","Travels","Wills"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=199133#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=199133","url":"https:\/\/fivemor.com\/?p=199133","name":"Natalie Wills Travels From Booking.com to Expedia Group - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=199133#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=199133#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png","datePublished":"2025-04-22T18:08:03+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=199133#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=199133"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=199133#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Nataliewillsexpedia.png","width":600,"height":315},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=199133#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Natalie Wills Travels From Booking.com to Expedia Group"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/199133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=199133"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/199133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/199134"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=199133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=199133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=199133"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=199133"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=199133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}