{"id":198779,"date":"2025-04-22T13:57:41","date_gmt":"2025-04-22T13:57:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/mccann-ventures-down-there-for-saforelle\/"},"modified":"2025-04-22T13:57:41","modified_gmt":"2025-04-22T13:57:41","slug":"mccann-ventures-down-there-for-saforelle","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=198779","title":{"rendered":"McCann ventures \u2018down there\u2019 for Saforelle"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier \u2013 \u201cdown there\u201d \u2013 but now they\u2019re on it.<\/p>\n<p>Saforelle, which describes itself as France\u2019s No 1 \u201cintimate care brand\u201d says it intends to change preconceptions thus: \u201cintimate health deserves attention, and it\u2019s time to bring it into the spotlight.\u201d \u2018#SkincareForDownThere\u2019 Out of Home is by McCann Paris and McCann Health London, cheekily using existing beauty ads.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/MixCollage-17-Apr-2025-09-58-AM-9465.jpg\" alt=\"\" width=\"815\" height=\"544\" class=\"aligncenter size-full wp-image-1827099\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/MixCollage-17-Apr-2025-09-58-AM-9465.jpg 815w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/MixCollage-17-Apr-2025-09-58-AM-9465-300x200.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/MixCollage-17-Apr-2025-09-58-AM-9465-768x513.jpg 768w\" sizes=\"(max-width: 815px) 100vw, 815px\"\/><\/p>\n<p>Each \u2018ad below the ad\u2019 redirects to a landing page with answers to questions women may be too embarrassed to ask such as \u201cHow should I wash down there?\u201d and \u201cCan I use my regular products down there?\u201d <\/p>\n<p>McCann creatives Summer Wood and Imogen Drake says: \u201cOur team noticed some similarities between facial skincare and intimate care products, but they\u2019re treated completely differently in ad campaigns. We saw an opportunity to encourage skin care for intimate areas, just like we do for our faces. We hope this campaign will help overcome some uncomfortable conversations around intimate skincare.\u201d<\/p>\n<p>Wherever next?<\/p>\n<p>MAA creative scale: 7.5.<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier \u2013 \u201cdown there\u201d \u2013 but now they\u2019re on it. Saforelle, which describes itself as France\u2019s No 1 \u201cintimate care brand\u201d says it intends to change preconceptions thus: \u201cintimate health deserves attention, and it\u2019s time to bring it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":198780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[76685,76686,35266],"dealstore":[],"offerexpiration":[],"class_list":["post-198779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-mccann","tag-saforelle","tag-ventures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McCann ventures \u2018down there\u2019 for Saforelle - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=198779\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McCann ventures \u2018down there\u2019 for Saforelle - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier \u2013 \u201cdown there\u201d \u2013 but now they\u2019re on it. 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