{"id":198109,"date":"2025-04-22T06:13:32","date_gmt":"2025-04-22T06:13:32","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/4-ways-for-small-businesses-can-compete-with-national-brands\/"},"modified":"2025-04-22T06:13:32","modified_gmt":"2025-04-22T06:13:32","slug":"4-ways-for-small-businesses-can-compete-with-national-brands","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=198109","title":{"rendered":"4 Ways for Small Businesses Can Compete with National Brands"},"content":{"rendered":"


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2020 was one of the most difficult years for small businesses<\/a>. Countless companies failed to stay afloat, let alone expand, so it might be difficult to think about advertising right now. <\/span>However, if you are one of the few that made it this far, you\u2019re already ahead of the curve.<\/span><\/p>\n

From here, you have to accept that if you\u2019re not advertising, someone else is. Your biggest competition may not always be a business similar to your own, but rather whoever is pushing the strongest campaign in your area. <\/span><\/p>\n

For restaurants and nail salons, you could be offering a special or service that no one else is, yet customers keep returning to the same overpriced chain because they\u2019re familiar with the brand.<\/span><\/p>\n

Building brand recognition<\/a> isn\u2019t as hard as it seems, but you\u2019re probably not going to go about it the same way a national chain would. These companies have access to seemingly unlimited advertising budgets, so it\u2019s important to hone in on what works for you where you can. <\/span><\/p>\n

IndoorMedia believes in small businesses, and we\u2019ve compiled this cheat sheet so you can make the most of your advertising campaign.<\/span><\/p>\n

1. Know Your Niche<\/span><\/strong><\/h2>\n

Sure, you\u2019re the fourth cafe-style restaurant in town, but only you know what sets you apart. <\/span><\/p>\n

Zero in on what makes your business special, and make this the focal point of your campaign. Whether you\u2019re the most creative salon specialist or the only restaurant serving your family\u2019s recipes, there\u2019s a reason you went into business. Harness the belief that\u2019s powered your dream this far, and pass it on to the customers in your community.<\/span><\/p>\n

Once you know exactly what you want to highlight, you can bring this into your campaign by either offering a promotion or building your brand around it. Either way, you\u2019ll be able to draw in customers who either have never experienced what your business does or recognize your idea and can\u2019t believe you\u2019re offering it at such a great price.<\/span><\/p>\n

2. Advertise Locally\u00a0<\/span><\/strong><\/h2>\n

After you figure out what you want to focus your campaign around, the next step is to figure out how and where to advertise it. <\/span><\/p>\n

Online marketing promises local targeting and can be a good part of an overall strategy. Consider how much you have to pay for that highly targeted advertising vs. other forms that provide complete coverage, even if some of the ads go to people outside your target market.\u00a0<\/span><\/p>\n

Either way, you\u2019ll have better luck with your campaign if your focus on reaching the people who are most likely to drop by.<\/span><\/p>\n

One hack is to look into grocery store advertising<\/a> because grocery stores pull 85% of their business from their store\u2019s 3-mile radius. With around 20,000 customers visiting each week and spending an average of 47 minutes in the store, you\u2019ll get to advertise to a huge swatch of the community in a place they\u2019re guaranteed to return to. With many people visiting the store 2 to 3 times a week, your supermarket advertisement could generate multiple impressions with thousands of people, which means a great return on your campaign investment.<\/span><\/p>\n

Because we\u2019ve found this to be such a successful venue for small business advertising, we\u2019ve invested in many in-store supermarket advertising platforms. <\/span><\/p>\n

Our easiest option is to print your coupon or promotion on the backs of grocery store receipts<\/a>. <\/span>This means you save on printing costs and have guaranteed interaction with every single customer. <\/span><\/p>\n

Another great option is Cartvertising<\/a>, which uses shopping cart ads to put your brand in front of your local community. <\/span>Shopping cart advertising rates are affordable for local businesses, and we offer a full\u00a0<\/span>guide<\/span>\u00a0on this option on our website. With every customer looking at your advertisement each time they reach for their cart or pass by another shopper, you\u2019re guaranteed to secure multiple impressions with each shopper\u2019s journey. The rate at which you can build brand recognition compared to how low shopping cart advertising costs means a huge return on your investment.<\/span><\/p>\n

3. Ask for Reviews<\/span><\/strong><\/h2>\n

In today\u2019s online landscape, reviews are what build a business. It can be intimidating to believe that any one person\u2019s concept of your service could make or break your business, but it can also be empowering when placed in the hands of the right customer. Plus, if you\u2019re giving it your best every day and offering products and services people can\u2019t find at national chains, you\u2019re already an invaluable part of the community. Eventually, that hard work will pay off, and your business (and customers) will be all the better for it.<\/span><\/p>\n

One way to expedite the process is to reach out to the customers you\u2019ve already built relationships with. If you have regular clients or a family that shows up every Tuesday night, don\u2019t be afraid to ask them to write an honest review. More often than not, people will be flattered that you trust them enough to ask and happily comply.<\/span><\/p>\n

Moreover, most people understand that reviews are the bread and butter of a business\u2019s online reputation in today\u2019s world. It\u2019s not often that a restaurant gets a stunning write-up in the local paper or recognition on any major platform. Instead, the power has been reassigned to the people, and the customer\u2019s opinion is king.<\/span><\/p>\n

4. Build Your Brand Online<\/span><\/strong><\/h2>\n

Once you\u2019ve secured some positive reviews, your business will look more legitimate online. <\/span><\/p>\n

The easiest way to take this a step further is to flesh out your company\u2019s website and Google listing. When you search your business\u2019s name, your phone number and address will likely appear, and you\u2019ll have the option to \u201cClaim this Business.\u201d Once you do, you can edit your hours of operation, upload photos, and make sure your business is easy to find. <\/span>From there, customers will be able to quickly locate your business and hopefully drop by. <\/span><\/p>\n

If you don\u2019t have a website already, you should look into building one because the more information you can offer customers directly, the more they\u2019ll trust your business. Plus, your website\u2019s breadth can make it easier to communicate what sets you apart from the competition, compared to a two-line bio on your insta profile. <\/span><\/p>\n

Having access to a platform that represents you exactly how you want to be seen in the world, with the flexibility to change daily, is a great tool for any local business. You don\u2019t need to be on every TV in America, you just need to be there when your customers need you.<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

2020 was one of the most difficult years for small businesses. Countless companies failed to stay afloat, let alone expand, so it might be difficult to think about advertising right now. However, if you are one of the few that made it this far, you\u2019re already ahead of the curve. From here, you have to […]<\/p>\n","protected":false},"author":1,"featured_media":198110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[43248,45871,13829,11170,13355,5306,709,8023],"dealstore":[],"offerexpiration":[],"class_list":["post-198109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-101","tag-brand-advertising","tag-brands","tag-businesses","tag-compete","tag-national","tag-small","tag-ways"],"yoast_head":"\n4 Ways for Small Businesses Can Compete with National Brands - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=198109\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways for Small Businesses Can Compete with National Brands - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"2020 was one of the most difficult years for small businesses. 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