{"id":198002,"date":"2025-04-22T04:55:50","date_gmt":"2025-04-22T04:55:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/midocean-scoops-up-retail-media-and-video-ad-network-gstv\/"},"modified":"2025-04-22T04:55:50","modified_gmt":"2025-04-22T04:55:50","slug":"midocean-scoops-up-retail-media-and-video-ad-network-gstv","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=198002","title":{"rendered":"MidOcean Scoops up Retail Media and Video Ad Network GSTV"},"content":{"rendered":"


\n<\/p>\n

\n

Private equity firm MidOcean Partners has agreed to buy GSTV<\/a>, the largest ad network of video screens on gas pumps, for an undisclosed amount.<\/p>\n

Formerly known as Gas Station TV, GSTV<\/a> was founded in 2005 and has been owned by Rockbridge Growth Equity, the private equity firm owned by Rocket Mortgage co-founder and billionaire Dan Gilbert, since 2014. <\/p>\n

GSTV currently has digital screens at more than 29,000 gas stations across the country. The company said it has experienced threefold business growth in the past five years. As part of the deal, Rockbridge will retain a minority stake in GSTV.<\/p>\n

The acquisition comes amid increasing M&A activity in the retail and commerce media space as advertisers funnel more of their spend through retail media networks, and holding companies<\/a> and indie agencies<\/a> alike aim to add more tech and expertise to their offerings. Retail media ad spend is expected to hit $62 billion this year, according to Emarketer. <\/p>\n

\n
\n
\n

\"\"
<\/a> <\/div>\n<\/section>\n<\/div><\/div>\n

\u201cGSTV is uniquely positioned at the intersection of retail media, digital video, and digital out-of-home\u2014three of the fastest-growing areas in advertising today,\u201d Marshall Phelps, managing director at MidOcean, said in a statement. <\/p>\n

Jim Wilson, president of CTV-focused demand-side platform Madhive, served as an executive advisor on the deal, Phelps said. Wilson will join GSTV as chairman of the board. <\/p>\n

\u201cThe convergence of digital video, retail media, and data-driven advertising presents an extraordinary opportunity\u2014and GSTV sits at the center of that evolution,\u201d Sean McCaffrey, chief executive officer of GSTV, said in a statement. \u201cMidOcean\u2019s strategic insight, operating experience, and track record in scaling media platforms make them the ideal partner as we expand our national footprint, deepen our retail and programmatic capabilities, and continue delivering measurable impact for our brand partners.\u201d<\/p>\n

GSTV is valued between $500 and $600 million<\/a>, according to Bloomberg. Bloomberg also reported that GSTV is looking beyond gas stations into potential partnerships with electric charging stations\u2014a move that would likely compete with Volta, an ad network for electric cars that was acquired by Shell for $169 million in 2023.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Private equity firm MidOcean Partners has agreed to buy GSTV, the largest ad network of video screens on gas pumps, for an undisclosed amount. Formerly known as Gas Station TV, GSTV was founded in 2005 and has been owned by Rockbridge Growth Equity, the private equity firm owned by Rocket Mortgage co-founder and billionaire Dan […]<\/p>\n","protected":false},"author":1,"featured_media":198003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[76295,10999,76293,9809,75167,2782,67164,67694,76294,1236,17147],"dealstore":[],"offerexpiration":[],"class_list":["post-198002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-gstv","tag-media","tag-midocean","tag-network","tag-out-of-home-advertising-news","tag-retail","tag-retail-media-networks","tag-retail-news","tag-scoops","tag-video","tag-video-marketing"],"yoast_head":"\nMidOcean Scoops up Retail Media and Video Ad Network GSTV - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=198002\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MidOcean Scoops up Retail Media and Video Ad Network GSTV - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Private equity firm MidOcean Partners has agreed to buy GSTV, the largest ad network of video screens on gas pumps, for an undisclosed amount. Formerly known as Gas Station TV, GSTV was founded in 2005 and has been owned by Rockbridge Growth Equity, the private equity firm owned by Rocket Mortgage co-founder and billionaire Dan […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=198002\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T04:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=198002#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=198002\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"MidOcean Scoops up Retail Media and Video Ad Network GSTV\",\"datePublished\":\"2025-04-22T04:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=198002\"},\"wordCount\":347,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=198002#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg\",\"keywords\":[\"GSTV\",\"media\",\"MidOcean\",\"Network\",\"Out of Home Advertising News\",\"Retail\",\"Retail Media Networks\",\"Retail News\",\"Scoops\",\"Video\",\"Video Marketing\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=198002#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=198002\",\"url\":\"https:\/\/fivemor.com\/?p=198002\",\"name\":\"MidOcean Scoops up Retail Media and Video Ad Network GSTV - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=198002#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=198002#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg\",\"datePublished\":\"2025-04-22T04:55:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=198002#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=198002\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=198002#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg\",\"width\":600,\"height\":315},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=198002#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MidOcean Scoops up Retail Media and Video Ad Network GSTV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MidOcean Scoops up Retail Media and Video Ad Network GSTV - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=198002","og_locale":"en_US","og_type":"article","og_title":"MidOcean Scoops up Retail Media and Video Ad Network GSTV - Som2ny Network","og_description":"Private equity firm MidOcean Partners has agreed to buy GSTV, the largest ad network of video screens on gas pumps, for an undisclosed amount. Formerly known as Gas Station TV, GSTV was founded in 2005 and has been owned by Rockbridge Growth Equity, the private equity firm owned by Rocket Mortgage co-founder and billionaire Dan […]","og_url":"https:\/\/fivemor.com\/?p=198002","og_site_name":"Som2ny Network","article_published_time":"2025-04-22T04:55:50+00:00","og_image":[{"width":600,"height":315,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=198002#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=198002"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"MidOcean Scoops up Retail Media and Video Ad Network GSTV","datePublished":"2025-04-22T04:55:50+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=198002"},"wordCount":347,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=198002#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg","keywords":["GSTV","media","MidOcean","Network","Out of Home Advertising News","Retail","Retail Media Networks","Retail News","Scoops","Video","Video Marketing"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=198002#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=198002","url":"https:\/\/fivemor.com\/?p=198002","name":"MidOcean Scoops up Retail Media and Video Ad Network GSTV - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=198002#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=198002#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg","datePublished":"2025-04-22T04:55:50+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=198002#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=198002"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=198002#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/midocean-gstv-2025.jpg","width":600,"height":315},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=198002#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"MidOcean Scoops up Retail Media and Video Ad Network GSTV"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/198002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198002"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/198002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/198003"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198002"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=198002"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=198002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}