{"id":197910,"date":"2025-04-22T03:46:34","date_gmt":"2025-04-22T03:46:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/what-happens-when-you-sell-100-items-and-you-cant-fulfill-40-of-them\/"},"modified":"2025-04-22T03:46:34","modified_gmt":"2025-04-22T03:46:34","slug":"what-happens-when-you-sell-100-items-and-you-cant-fulfill-40-of-them","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=197910","title":{"rendered":"What Happens When You Sell 100 Items And You Can&#8217;t Fulfill 40 Of Them?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-7360166682835496403\" itemprop=\"description articleBody\">\n<p><span style=\"font-family: arial;\">A few days ago I shared with you how many of my items in my &#8220;shopping list&#8221; on Amazon are no longer available &#8230; the logical outcome of tariffs &#8230; some items will be more expensive, and when tariffs are too high other items simply aren&#8217;t available anymore.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Hopefully you aren&#8217;t exposed to China. Some of you are woefully exposed.<\/span><\/p>\n<p><span style=\"font-family: arial;\">In my project work, I&#8217;m sometimes asked to demonstrate what might happen if items are simply no longer available. If a brand had 100 items and our geopolitical environment took 40 of those items away, would sales drop by 40%?<\/span><\/p>\n<p><span style=\"font-family: arial;\">Probably not. There&#8217;s a lot of product overlap.<\/span><\/p>\n<p><span style=\"font-family: arial;\">On one recent dataset, the relationship was noisy. By product category, I measured total annual sales and total skus sold that accounted for 90% of total sales in the category (to eliminate onesey-twosey issues) &#8230; the relationship looked like this:<\/span><\/p>\n<div style=\"text-align: justify;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEitVVXWpcgQstBghuFjGeN2bX_-5u9ZBFPK6FBMsDW4vRtlReskMrwa3zPSIhzJfqdcXmQktl2SEnJjibhNt2Jslb4iRLjhoerBtuW7TZAdzlLFVGWDRJjAfurZvhjdgrwkdH2F1Tj-PRrAdbPtVdMeleCTzqKt7d6Dv_r_7_ZRSZN93ulPckXaZA\/s1280\/mtd_20250417e.jpg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"720\" data-original-width=\"1280\" height=\"225\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEitVVXWpcgQstBghuFjGeN2bX_-5u9ZBFPK6FBMsDW4vRtlReskMrwa3zPSIhzJfqdcXmQktl2SEnJjibhNt2Jslb4iRLjhoerBtuW7TZAdzlLFVGWDRJjAfurZvhjdgrwkdH2F1Tj-PRrAdbPtVdMeleCTzqKt7d6Dv_r_7_ZRSZN93ulPckXaZA\/w400-h225\/mtd_20250417e.jpg\" width=\"400\"\/><\/a><\/div>\n<p><span style=\"font-family: arial;\"><br \/><\/span><\/div>\n<p><span style=\"font-family: arial;\">It&#8217;s not a perfect relationship by any stretch of the imagination (an R-Squared of about 0.50). But the relationship suggests the following:<\/span><\/p>\n<div style=\"text-align: justify;\">\n<ul>\n<li><span style=\"font-family: arial;\">If you could only sell 20% of your skus, you&#8217;d generate 32% of sales.<\/span><\/li>\n<li><span style=\"font-family: arial;\">If you could only sell 40% of your skus, you&#8217;d generate 53% of sales.<\/span><\/li>\n<li><span style=\"font-family: arial;\">If you could only sell 60% of your skus, you&#8217;d generate 70% of sales.<\/span><\/li>\n<li><span style=\"font-family: arial;\">If you could only sell 80% of your skus, you&#8217;d generate 86% of sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">If you worked for this brand, you&#8217;d have a reasonable idea what would happen if your exposure to China created a nightmare for you.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Of course, your mileage will vary. That&#8217;s why you&#8217;ll contact me (kevinh@minethatdata.com) and have me run an inexpensive pricing\/forecasting project for you.<\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A few days ago I shared with you how many of my items in my &#8220;shopping list&#8221; on Amazon are no longer available &#8230; the logical outcome of tariffs &#8230; some items will be more expensive, and when tariffs are too high other items simply aren&#8217;t available anymore. Hopefully you aren&#8217;t exposed to China. Some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":197911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[76275,3033,2987],"dealstore":[],"offerexpiration":[],"class_list":["post-197910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-fulfill","tag-items","tag-sell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Happens When You Sell 100 Items And You Can&#039;t Fulfill 40 Of Them? - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=197910\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Happens When You Sell 100 Items And You Can&#039;t Fulfill 40 Of Them? - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A few days ago I shared with you how many of my items in my &#8220;shopping list&#8221; on Amazon are no longer available &#8230; the logical outcome of tariffs &#8230; some items will be more expensive, and when tariffs are too high other items simply aren&#8217;t available anymore. Hopefully you aren&#8217;t exposed to China. 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