{"id":197577,"date":"2025-04-21T23:42:16","date_gmt":"2025-04-21T23:42:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/slow-low-is-on-the-road-with-high-on-rye-van-tour\/"},"modified":"2025-04-21T23:42:16","modified_gmt":"2025-04-21T23:42:16","slug":"slow-low-is-on-the-road-with-high-on-rye-van-tour","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=197577","title":{"rendered":"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour"},"content":{"rendered":"


\n<\/p>\n

\n

Independent spirit producer Cooper Spirits Co. and trailblazing ready-to-drink straight rye whiskey brand Slow & Low<\/a> have hit the road with the \u201cHigh on Rye\u201d Van Tour\u2014a six-month cross-country journey featuring the brand\u2019s fully customized 1978 Chevy G20.<\/h2>\n

The tour is visiting over 10 cities across seven states, bringing Slow & Low\u2019s signature Old-Fashioneds to festivals, retailers, bars, and cultural hubs nationwide.<\/p>\n

Known for its irreverent spirit and dedication to craftsmanship, Slow & Low is union-crafted and proudly partners with makers, artists, and creatives across the country. First conceptualized in 2010, the brand\u2019s flagship Proper Old-Fashioned reimagines Hochstadter\u2019s original \u201cRock and Rye\u201d recipe with an 84-proof blend of straight rye, rock candy, raw honey, aromatic bitters, and navel orange peel\u2014delivering a smooth yet full-strength pour.<\/p>\n

\"\"<\/p>\n

In true Slow & Low fashion, the tour\u2019s centerpiece is a head-turning, retrofitted Chevy G20, outfitted with a walnut microbar, leather bench seating, and orange tufted paneling inspired by the brand\u2019s iconic black-and-amber packaging. Guests will be invited to cozy up to the mobile bar and enjoy the Proper Old-Fashioned, the Coffee Old-Fashioned (a collaboration with Intelligentsia)<\/em>, and the bottle-only 6-Year Old-Fashioned. Exclusive merch will also be available, including a limited-edition tour poster by illustrator Taylor Rushing, along with custom t-shirts, hats, patches, and more.<\/p>\n

\"\"<\/p>\n

\u201cWe\u2019re beyond excited to take the Slow & Low van back on the road this month. Not only is it a rolling celebration of our craft, but it\u2019s an opportunity to build new relationships while strengthening old ones,\u201d says Cooper Spirits Co. Executive Chairman and Co-founder Katie Cooper.<\/p>\n

\n

\u201cWe\u2019re meeting our fans \u2013 and those looking for a new favorite pour \u2013 exactly where they are, breaking down the walls between brand and community by creating unexpected moments of connection across the country.\u201d<\/p>\n<\/blockquote>\n

Following its Austin debut, the van will roll through Dallas and make a stop at the Daze Between music festival in New Orleans on April 30. In May, it heads west to Houston and San Antonio before returning to Austin for the city\u2019s premier food and music event, Hot Luck. Later stops include Chicago, Milwaukee, Minnesota, and Montana, before a two-month summer stint in New York state beginning in August.<\/p>\n

\"\"<\/p>\n

More information on the \u201cHigh on Rye\u201d Van Tour can be found at www.drinkslowandlow.com\/van<\/a>\u00a0and @drinkslowandlow<\/a> on Instagram. Slow & Low Proper Old-Fashioned and Coffee Old-Fashioned are available as 100ml cans ($19.99 per four-pack)<\/em> and 750ml bottles ($29.99)<\/em>, while 6-Year Old-Fashioned is available as a 750ml bottle ($64.99)<\/em> for online purchase and at retailers nationwide. All three Slow & Low expressions are meant to be enjoyed neat or over ice.<\/p>\n

\u00a0<\/p>\n\n

About Slow & Low<\/h3>\n

A pioneer in the ready-to-drink space, Slow & Low was first conceptualized by late third-generation distiller Rob Cooper in 2010, paying homage to America\u2019s original bottled cocktail. Slow & Low Rock and Rye is a modern reimagining of Hochstadter\u2019s historic recipe, combining straight rye, rock candy, honey, bitters, and orange peel to create a full-strength serve. Union crafted at the United States\u2019 oldest distillery in New Jersey, Slow & Low is committed to honoring the makers, disruptors, innovators, and rebels. Slow & Low is now available as two bottled and canned expressions, Proper Old-Fashioned and Coffee Old-Fashioned, as well as a bottled 100-Proof 6-Year Old-Fashioned. For more information, visit www.drinkslowandlow.com<\/a> and follow @drinkslowandlow<\/a> on Instagram.<\/p>\n

\u00a0<\/p>\n\n

\n
\"\"<\/a><\/div>\n<\/div>\n

About Cooper Spirits Co.<\/h3>\n

Cooper Spirits Co., founded in 2006 by Katie Cooper and the late Robert J. Cooper, a third-generation distiller, is an independent producer of innovative, integrity-driven spirits. The company was founded with the introduction of St-Germain, an artisanal French liqueur made from fresh elderflower blossoms, heralded as one of the most influential cocktail components of the last decade by the New York Times. Today, Cooper Spirits produces a portfolio of innovative, artisanal products, including Slow & Low Rock & Rye and Slow & Low Coffee Old-Fashioned, both straight rye whiskey based bottled and canned cocktails; Lock, Stock & Barrel, one of the world\u2019s finest and oldest expressions of 13 year, 16 year, 18 year, 20 and 21 year straight rye whiskey; and Cr\u00e8me Yvette, a modern aperitif and called for by name in cocktail books dating back to 1890. For more information, visit www.cooperspirits.com<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Independent spirit producer Cooper Spirits Co. and trailblazing ready-to-drink straight rye whiskey brand Slow & Low have hit the road with the \u201cHigh on Rye\u201d Van Tour\u2014a six-month cross-country journey featuring the brand\u2019s fully customized 1978 Chevy G20. The tour is visiting over 10 cities across seven states, bringing Slow & Low\u2019s signature Old-Fashioneds to […]<\/p>\n","protected":false},"author":1,"featured_media":197578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[14117,1521,35792,2683,19513,11102,1935,6704],"dealstore":[],"offerexpiration":[],"class_list":["post-197577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-chilled","tag-high","tag-industry-news","tag-road","tag-rye","tag-slow","tag-tour","tag-van"],"yoast_head":"\nSlow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=197577\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Independent spirit producer Cooper Spirits Co. and trailblazing ready-to-drink straight rye whiskey brand Slow & Low have hit the road with the \u201cHigh on Rye\u201d Van Tour\u2014a six-month cross-country journey featuring the brand\u2019s fully customized 1978 Chevy G20. The tour is visiting over 10 cities across seven states, bringing Slow & Low\u2019s signature Old-Fashioneds to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=197577\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T23:42:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=197577#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=197577\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour\",\"datePublished\":\"2025-04-21T23:42:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=197577\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=197577#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg\",\"keywords\":[\"chilled\",\"High\",\"industry news\",\"Road\",\"Rye\",\"Slow\",\"Tour\",\"Van\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=197577#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=197577\",\"url\":\"https:\/\/fivemor.com\/?p=197577\",\"name\":\"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=197577#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=197577#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg\",\"datePublished\":\"2025-04-21T23:42:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=197577#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=197577\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=197577#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg\",\"width\":2000,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=197577#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=197577","og_locale":"en_US","og_type":"article","og_title":"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour - Som2ny Network","og_description":"Independent spirit producer Cooper Spirits Co. and trailblazing ready-to-drink straight rye whiskey brand Slow & Low have hit the road with the \u201cHigh on Rye\u201d Van Tour\u2014a six-month cross-country journey featuring the brand\u2019s fully customized 1978 Chevy G20. The tour is visiting over 10 cities across seven states, bringing Slow & Low\u2019s signature Old-Fashioneds to […]","og_url":"https:\/\/fivemor.com\/?p=197577","og_site_name":"Som2ny Network","article_published_time":"2025-04-21T23:42:16+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=197577#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=197577"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour","datePublished":"2025-04-21T23:42:16+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=197577"},"wordCount":719,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=197577#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg","keywords":["chilled","High","industry news","Road","Rye","Slow","Tour","Van"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=197577#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=197577","url":"https:\/\/fivemor.com\/?p=197577","name":"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=197577#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=197577#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg","datePublished":"2025-04-21T23:42:16+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=197577#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=197577"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=197577#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/Slow-Low-Chevy-feat.jpg","width":2000,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=197577#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Slow & Low is On the Road with \u201cHigh on Rye\u201d Van Tour"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/197577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=197577"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/197577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/197578"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=197577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=197577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=197577"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=197577"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=197577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}