{"id":197127,"date":"2025-04-21T18:33:56","date_gmt":"2025-04-21T18:33:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-87\/"},"modified":"2025-04-21T18:33:56","modified_gmt":"2025-04-21T18:33:56","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-87","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=197127","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Impact Databank: Low-Calorie Wines Sustain Double-Digit Growth<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2025\/04\/21\/\" title=\"Click to see that day's daily archive\">April 21, 2025<\/a><\/span><\/p>\n<p>While the U.S. wine market suffered a decline last year and now faces further uncertainty from tariffs, the \u201cbetter-for-you\u201d sector continues to buck the trend, according to Impact Databank.<span id=\"more-37306\"\/> Low-calorie wines surpassed three million cases in 2024, and the only industry segments which performed better were wine-based RTDs and alcohol-removed wines.<\/p>\n<p>Delicato\u2019s Bota Box Breeze ($23 a 3-liter box) is the market leader, and recently partnered with another growing sector\u2014the sport of pickleball. O\u2019Neill Vintners\u2019 second-ranked Fitvine had been one of the original pioneers of the low-calorie wine market, and just this month added Bubbly Ros\u00e9 to its aluminum wine bottle collection, selling for $15 a 750-ml.<\/p>\n<p>\u201cBota Box Breeze is driving growth for the light wine category overall,\u201d says Delicato chief marketing officer Jon Guggino. \u201cIn fact, Bota Box Breeze represents one in every four servings of light wine consumed in the U.S. today.\u201d<\/p>\n<p>The fastest-growing wine in this still relatively nascent category on a percentage basis is Avaline, from actress Cameron Diaz and entrepreneur Katherine Power. Organic and vegan-friendly, over 60% of Avaline is sourced from France, according to Impact Databank. The brand is relaunching an Italian Bianco ($28) this spring. One of the more recent entrants into the better-for-you segment is Decoy\u2019s Featherweight Sauvignon Blanc, at an SRP of $20.<\/p>\n<p>Because alcohol-removed wines also have far fewer calories than regular wine, the de-alcoholized sector has seen impressive growth as well, and stood at 1.6 million cases in the U.S. last year. The market is led by Trinchero\u2019s Fre, which had over 25% category share in 2024, according to Impact Databank. The fastest-growing brand in the alcohol-removed segment is Opici\u2019s Giesen 0% from New Zealand, which recently added a Chardonnay to its lineup.<\/p>\n<p>\u201cNo-alcohol is a smaller piece of business today, but the growth rates are significantly higher,\u201d says Brie Wohld, vice president of marketing for Trinchero. \u201cI think we\u2019re going to continue to see more innovation and more growth over time.\u201d<em>\u2014Juan Banaag<\/em><\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"5\" align=\"center\">\n<thead>\n<tr>\n<td colspan=\"7\" align=\"center\" bgcolor=\"#004279\"><strong>U.S.\u2014Leading Low-Calorie Wine Brands<sup>1<\/sup><br \/><\/strong><small>(thousands of 9-liter cases)<\/small><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th>Brand<\/th>\n<th>Company<\/th>\n<th>Origin<\/th>\n<th>2023<\/th>\n<th>2024<\/th>\n<th>Percent<br \/>Change<sup>2<\/sup><\/th>\n<\/tr>\n<tr>\n<td>Bota Box Breeze<\/td>\n<td>Delicato Family Wines<\/td>\n<td>California<\/td>\n<td>710<\/td>\n<td>885<\/td>\n<td>24.8%<\/td>\n<\/tr>\n<tr>\n<td>Fitvine<\/td>\n<td>O\u2019Neill Vintners &amp; Distillers<\/td>\n<td>California\/Italy<\/td>\n<td>220<\/td>\n<td>220<\/td>\n<td>\u2013<\/td>\n<\/tr>\n<tr>\n<td>Avaline<\/td>\n<td>Avaline<\/td>\n<td>France<sup>3<\/sup><\/td>\n<td>142<\/td>\n<td>214<\/td>\n<td>50.3%<\/td>\n<\/tr>\n<tr>\n<td>Yellow Tail<br \/>Pure Bright<\/td>\n<td>Deutsch Family<\/td>\n<td>Australia<\/td>\n<td>212<\/td>\n<td>212<\/td>\n<td>\u2013<\/td>\n<\/tr>\n<tr>\n<td>Kim Crawford<br \/>Illuminate<\/td>\n<td>Constellation<\/td>\n<td>New Zealand<\/td>\n<td>171<\/td>\n<td>168<\/td>\n<td>-1.5%<\/td>\n<\/tr>\n<tr>\n<td>Cupcake<br \/>LightHearted<\/td>\n<td>The Wine Group<\/td>\n<td>U.S.<\/td>\n<td>178<\/td>\n<td>127<\/td>\n<td>-28.5%<\/td>\n<\/tr>\n<tr>\n<td>Sunny With a<br \/>Chance of Flowers<\/td>\n<td>Scheid Vineyards<\/td>\n<td>California<\/td>\n<td>107<\/td>\n<td>110<\/td>\n<td>2.8%<\/td>\n<\/tr>\n<tr>\n<td>Liquid Light<\/td>\n<td>Ste Michelle<\/td>\n<td>Washington<\/td>\n<td>91<\/td>\n<td>107<\/td>\n<td>17.0%<\/td>\n<\/tr>\n<tr>\n<td>Matua Lighter<\/td>\n<td>Treasury Wine Estates<\/td>\n<td>New Zealand<\/td>\n<td>73<\/td>\n<td>74<\/td>\n<td>1.5%<\/td>\n<\/tr>\n<tr>\n<td>Meiomi Bright<\/td>\n<td>Constellation*<\/td>\n<td>California<\/td>\n<td>66<\/td>\n<td>59<\/td>\n<td>-11.0%<\/td>\n<\/tr>\n<tr>\n<td>Kendall-Jackson<br \/>Lower-Calorie Chardonnay<\/td>\n<td>The Wine Group<\/td>\n<td>California<\/td>\n<td>39<\/td>\n<td>39<\/td>\n<td>1.0%<\/td>\n<\/tr>\n<tr>\n<td>Decoy Featherweight<\/td>\n<td>Duckhorn Portfolio<\/td>\n<td>California<\/td>\n<td>\u2013<\/td>\n<td>25<\/td>\n<td>+%<\/td>\n<\/tr>\n<tr>\n<th colspan=\"3\">Total Leading Brands<sup>4<\/sup><\/th>\n<td align=\"right\">2,008<\/td>\n<td align=\"right\">2,241<\/td>\n<td align=\"right\">11.6%<\/td>\n<\/tr>\n<\/tbody>\n<tfoot>\n<tr>\n<td colspan=\"7\" bgcolor=\"#004279\"><small><small>1 excludes non-alc wines<br \/>2 based on unrounded data<br \/>3 Also includes wine from Spain, Italy, California, and Washington<br \/>4 addition of columns might not agree due to rounding<br \/>* Meiomi is among several brands The Wine Group has agreed to purchase from Constellation<\/small><\/small><small><strong>Source: IMPACT DATABANK \u00a9 2025<\/strong><\/small><\/td>\n<\/tr>\n<\/tfoot>\n<\/table>\n<p><a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/avaline\/\" rel=\"tag\">Avaline<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/bota-box-breeze\/\" rel=\"tag\">Bota Box Breeze<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/decoy-featherweight\/\" rel=\"tag\">Decoy Featherweight<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/delicato\/\" rel=\"tag\">Delicato<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/fre\/\" rel=\"tag\">Fre<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/giesen-0\/\" rel=\"tag\">Giesen 0%<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/trinchero\/\" rel=\"tag\">Trinchero<\/a><\/span><\/p>\n<p><a href=\"https:\/\/winespectator.wufoo.com\/forms\/shankens-impact-databank-2024-order-form\/\" title=\"Order Impact Databank\" class=\"article-promo\">GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. <span>ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Impact Databank: Low-Calorie Wines Sustain Double-Digit Growth April 21, 2025 While the U.S. wine market suffered a decline last year and now faces further uncertainty from tariffs, the \u201cbetter-for-you\u201d sector continues to buck the trend, according to Impact Databank. Low-calorie wines surpassed three million cases in 2024, and the only industry segments which performed better [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-197127","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=197127\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Impact Databank: Low-Calorie Wines Sustain Double-Digit Growth April 21, 2025 While the U.S. wine market suffered a decline last year and now faces further uncertainty from tariffs, the \u201cbetter-for-you\u201d sector continues to buck the trend, according to Impact Databank. 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