{"id":19678,"date":"2025-01-09T15:46:37","date_gmt":"2025-01-09T15:46:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/re-maxs-motto-mortgage-office-count-contracted-again-in-q4\/"},"modified":"2025-01-09T15:46:37","modified_gmt":"2025-01-09T15:46:37","slug":"re-maxs-motto-mortgage-office-count-contracted-again-in-q4","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=19678","title":{"rendered":"RE\/MAX&#8217;s Motto Mortgage Office Count Contracted Again In Q4"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"block-inner\">\n<p>After four consecutive quarters of declines, Motto Mortgage had 225 open offices at the end of 2024, down 8 percent from last year\u2019s peak of 246.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n<p><em>Whether it\u2019s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, <a href=\"https:\/\/events.inman.com\/inman-connect-new-york\" target=\"_blank\" rel=\"noopener\">Inman Connect New York<\/a> will prepare you to take bold steps forward. The Next Chapter is about to begin. Be part of it. <a href=\"https:\/\/events.inman.com\/inman-connect-new-york\" target=\"_blank\" rel=\"noopener\">Join us<\/a> and thousands of real estate leaders Jan. 22-24, 2025.<\/em><\/p>\n<p>Real estate franchising giant RE\/MAX\u2019s Motto Mortgage business has seen its open office count shrink to levels last seen in 2022 following four consecutive quarters of declines, the company revealed Wednesday.<\/p>\n<p>There were 225 Motto Mortgage offices doing business at the end of the year, down 8 percent from a year ago when the open office count peaked at 246, parent company RE\/MAX Holdings Inc. reported in a Jan. 8 <a href=\"https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/1581091\/000110465925002028\/tm252667d1_8k.htm\" target=\"_blank\" rel=\"noopener\">regulatory filing<\/a>.<\/p>\n<h2>Motto Mortgage office count<\/h2>\n<div id=\"attachment_1060249\" style=\"width: 667px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1060249\" class=\"wp-image-1060249\" src=\"https:\/\/assets.inman.com\/wp-content\/uploads\/2025\/01\/Motto-Mortgage-open-offices-12.31.24.png\" alt=\"\" width=\"657\" height=\"407\" srcset=\"https:\/\/assets.inman.com\/wp-content\/uploads\/2025\/01\/Motto-Mortgage-open-offices-12.31.24.png 798w, https:\/\/assets.inman.com\/wp-content\/uploads\/2025\/01\/Motto-Mortgage-open-offices-12.31.24-450x279.png 450w, https:\/\/assets.inman.com\/wp-content\/uploads\/2025\/01\/Motto-Mortgage-open-offices-12.31.24-768x475.png 768w, https:\/\/assets.inman.com\/wp-content\/uploads\/2025\/01\/Motto-Mortgage-open-offices-12.31.24-50x31.png 50w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\"\/><\/p>\n<p id=\"caption-attachment-1060249\" class=\"wp-caption-text\"><em>Source: RE\/MAX Holdings regulatory filings.<\/em><\/p>\n<\/div>\n<p>Motto Mortgage doesn\u2019t make loans itself but provides technology, training and marketing tools to franchisors. Each Motto Mortgage franchise is independently owned, operated and licensed by mortgage brokers who work with wholesale lenders like UWM, the nation\u2019s biggest mortgage lender.<\/p>\n<p>Franchisees sign seven-year agreements directly with Motto Franchising; 2024 was the <a href=\"https:\/\/www.inman.com\/2024\/04\/12\/re-maxs-motto-mortgage-out-to-re-up-original-franchise-owners\/\">first full year<\/a> the company has had offices come up for renewal.<\/p>\n<div id=\"attachment_1027068\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1027068\" class=\"wp-image-1027068\" src=\"https:\/\/assets.inman.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2024-05-02-at-3.15.06-PM-e1714684542785.png\" alt=\"\" width=\"150\" height=\"164\"\/><\/p>\n<p id=\"caption-attachment-1027068\" class=\"wp-caption-text\">Erik Carlson<\/p>\n<\/div>\n<p>Franchise sales have slowed and a few existing franchises have terminated \u201cdue to their financial position, lack of transaction activity or not being connected to the real estate transaction,\u201d RE\/MAX CEO <a href=\"https:\/\/www.inman.com\/2024\/11\/19\/re-maxs-motto-mortgage-bounces-back-with-new-offices\/\">Erik Carlson<\/a> said on the company\u2019s Nov. 1 earnings call.<\/p>\n<p>\u201cWhile Motto has seen some of those terminations increase during the past year as the macro economy changes, we do believe we\u2019ll be able to start growing that open office count again soon,\u201d Carlson said.<\/p>\n<p>Carlson said September was the best month of Motto franchise sales since March of 2023 and that RE\/MAX subsidiary wemlo, which provides third-party loan processing services to mortgage brokers, also had its best month of the year.<\/p>\n<p><em>Get Inman\u2019s <a href=\"https:\/\/www.inman.com\/mortgage-brief-newsletter\/\">Mortgage Brief Newsletter<\/a> delivered right to your inbox. A weekly roundup of all the biggest news in the world of mortgages and closings delivered every Wednesday. <a href=\"https:\/\/www.inman.com\/newsletters\/\">Click here to subscribe.<\/a><\/em><\/p>\n<p><a href=\"https:\/\/www.inman.com\/2025\/01\/08\/re-maxs-motto-mortgage-office-count-contracted-again-in-q4\/mailto:Matt@Inman.com\"><em>Email Matt Carter<\/em><\/a><\/p>\n<\/p><\/div>\n<p><script>\n    window.fbAsyncInit = function () {\n        FB.init({\n            appId: '1488799148013723',\n            cookie: true, \/\/ enable cookies to allow the server to access\n            \/\/ the session\n            xfbml: true, \/\/ parse social plugins on this page\n            version: 'v2.9'\n        });\n    };\n    \/\/ Load the SDK asynchronously\n    (function (d, s, id) {\n        var js, fjs = d.getElementsByTagName(s)[0];\n        if (d.getElementById(id))\n            return;\n        js = d.createElement(s);\n        js.id = id;\n        js.src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\";\n        fjs.parentNode.insertBefore(js, fjs);\n    }(document, 'script', 'facebook-jssdk'));\n    \/\/load analytics.js\n    !function () {\n        var analytics = window.analytics = window.analytics || [];\n        if (!analytics.initialize)\n            if (analytics.invoked)\n                window.console && console.error && console.error('Segment snippet included twice.');\n            else {\n                analytics.invoked = !0;\n                analytics.methods = ['trackSubmit', 'trackClick', 'trackLink', 'trackForm', 'pageview', 'identify', 'group', 'track', 'ready', 'alias', 'page', 'once', 'off', 'on', 'timeout'];\n                analytics.factory = function (t) {\n                    return function () {\n                        var e = Array.prototype.slice.call(arguments);\n                        e.unshift(t);\n                        analytics.push(e);\n                        return analytics\n                    }\n                };\n                for (var t = 0;\n                        t < analytics.methods.length;\n                        t++) {\n                    var e = analytics.methods[t];\n                    analytics[e] = analytics.factory(e)\n                }\n                analytics.load = function (t) {\n                    var e = document.createElement(\"script\");\n                    e.type = \"text\/javascript\";\n                    e.async = !0;\n                    e.src = (\"https:\" === document.location.protocol ? \"https:\/\/\" : \"http:\/\/\") + \"cdn.segment.com\/analytics.js\/v1\/\" + t + \"\/analytics.min.js\";\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(e, n)\n                };\n                analytics.SNIPPET_VERSION = \"3.0.1\";\n                analytics.load(\"qGZ5B2F63B1nZc50lU1XNNA9LOEVxt61\");\n            }\n\n    }\n    ();\n\tanalytics.ready(function () {\n\t\tga('require', 'linker');\n\t\tga('linker:autoLink', ['events.inman.com']);\n\t});\n<\/script><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&appId=1488799148013723&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After four consecutive quarters of declines, Motto Mortgage had 225 open offices at the end of 2024, down 8 percent from last year\u2019s peak of 246. Whether it\u2019s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[11750,2512,11008,11749,1811,11748],"dealstore":[],"offerexpiration":[],"class_list":["post-19678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-contracted","tag-count","tag-mortgage","tag-motto","tag-office","tag-remaxs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RE\/MAX&#039;s Motto Mortgage Office Count Contracted Again In Q4 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=19678\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RE\/MAX&#039;s Motto Mortgage Office Count Contracted Again In Q4 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"After four consecutive quarters of declines, Motto Mortgage had 225 open offices at the end of 2024, down 8 percent from last year\u2019s peak of 246. Whether it\u2019s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=19678\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T15:46:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=19678#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=19678\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"RE\/MAX&#8217;s Motto Mortgage Office Count Contracted Again In Q4\",\"datePublished\":\"2025-01-09T15:46:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=19678\"},\"wordCount\":386,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=19678#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png\",\"keywords\":[\"Contracted\",\"Count\",\"mortgage\",\"Motto\",\"Office\",\"REMAXs\"],\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=19678#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=19678\",\"url\":\"https:\/\/fivemor.com\/?p=19678\",\"name\":\"RE\/MAX's Motto Mortgage Office Count Contracted Again In Q4 - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=19678#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=19678#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png\",\"datePublished\":\"2025-01-09T15:46:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=19678#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=19678\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=19678#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=19678#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RE\/MAX&#8217;s Motto Mortgage Office Count Contracted Again In Q4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RE\/MAX's Motto Mortgage Office Count Contracted Again In Q4 - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=19678","og_locale":"en_US","og_type":"article","og_title":"RE\/MAX's Motto Mortgage Office Count Contracted Again In Q4 - Som2ny Network","og_description":"After four consecutive quarters of declines, Motto Mortgage had 225 open offices at the end of 2024, down 8 percent from last year\u2019s peak of 246. Whether it\u2019s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=19678","og_site_name":"Som2ny Network","article_published_time":"2025-01-09T15:46:37+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=19678#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=19678"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"RE\/MAX&#8217;s Motto Mortgage Office Count Contracted Again In Q4","datePublished":"2025-01-09T15:46:37+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=19678"},"wordCount":386,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=19678#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png","keywords":["Contracted","Count","mortgage","Motto","Office","REMAXs"],"articleSection":["Real Estate"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=19678#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=19678","url":"https:\/\/fivemor.com\/?p=19678","name":"RE\/MAX's Motto Mortgage Office Count Contracted Again In Q4 - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=19678#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=19678#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png","datePublished":"2025-01-09T15:46:37+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=19678#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=19678"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=19678#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/01\/closedsign-1024x576.png","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=19678#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"RE\/MAX&#8217;s Motto Mortgage Office Count Contracted Again In Q4"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/19678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19678"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/19678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/19679"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19678"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=19678"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=19678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}