{"id":195935,"date":"2025-04-21T04:28:13","date_gmt":"2025-04-21T04:28:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-what-im-hearing\/"},"modified":"2025-04-21T04:28:13","modified_gmt":"2025-04-21T04:28:13","slug":"kevin-hillstrom-minethatdata-what-im-hearing","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=195935","title":{"rendered":"Kevin Hillstrom: MineThatData: What I’m Hearing"},"content":{"rendered":"


\n<\/p>\n

\n

From your emails and comments from various professionals, in early April business took a -5% to -10% (ish) turn. Some are hopeful the shift in the Easter Holiday played a role, most of you tell me a different story.<\/span><\/p>\n

Fortunately, nothing is permanent. Things could get worse, they could get better.<\/span><\/p>\n

Last week we discussed the impact of increased prices.\u00a0<\/span>Would you like to see what your next issue could be?<\/span><\/p>\n

On Amazon, I maintain a “Hobbies” shopping list … stuff I’d like to purchase someday. Here’s a portion of my shopping list. Do you see prices next to each item?<\/span><\/p>\n

<\/a><\/div>\n


<\/span><\/p>\n

I’ve wanted that aune Flamingo DAC\/Amp for a half-year! When I click on it, here’s what I see.<\/span><\/p>\n

<\/a><\/div>\n


<\/span><\/p>\n

Currently unavailable!<\/span><\/p>\n

Many favorites are not available … the stuff from China simply disappeared. That means containers on ships are going to disappear as well. Which means what if you are driving trucks on I-10 or I-40?<\/span><\/p>\n

Here’s another one a reader sent to me (by the way, notice the “community” link at the top of the page #justsaying).<\/span><\/p>\n

<\/a><\/div>\n


<\/span><\/p>\n

Have you given any consideration to what happens when you sell 1,000 items … and you can’t sell 350 of them because you can’t get access to those items anymore? Or you sell an item that is the composition of thirty-eight parts and you can’t get access to seven of the parts anymore?<\/span><\/p>\n

You’re going to make interesting decisions … some of you might be in a situation where you cannot sell a third of your assortment. You’ll probably want to know what impact that has on your business.<\/span><\/p>\n

Or, everything will turn out just fine. We don’t know what will happen.<\/span><\/p>\n

But we have to plan on two things happening.<\/span><\/p>\n

    \n
  1. Prices are likely to increase.<\/span><\/li>\n
  2. Items may not be available, limiting your product assortment, constraining your ability to meet your sales\/profit goals.<\/span><\/li>\n<\/ol>\n

    My guess is you’d rather have answer to those questions, right?<\/span><\/p>\n

    Believe it or not, I have to spend time reading about freight these days. Yeah … freight.<\/span><\/p>\n

    \n
    <\/a><\/div>\n


    <\/span><\/div>\n

    \n
    <\/a><\/div>\n


    <\/span><\/div>\n

    Other fun stuff is on the horizon … some of you are telling me that you are “hunkering down”. This is what “hunkering down” looks like.<\/span><\/p>\n

    \n
    <\/a><\/div>\n


    <\/span><\/div>\n

    You probably have many people working through potential challenges.<\/span><\/p>\n

    You probably have statistics folks analyzing how the customer is going to respond, right? I mean, that’s what I do for a living. You are undoubtedly crunching every conceivable number right now, correct? You kind of have to be doing this, right?<\/span><\/p>\n

    What are your thoughts? (kevinh@minethatdata.com).\u00a0 Do you have a different perspective?<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

    From your emails and comments from various professionals, in early April business took a -5% to -10% (ish) turn. Some are hopeful the shift in the Easter Holiday played a role, most of you tell me a different story. Fortunately, nothing is permanent. Things could get worse, they could get better. Last week we discussed […]<\/p>\n","protected":false},"author":1,"featured_media":195936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[10040,13773,13772,13774],"dealstore":[],"offerexpiration":[],"class_list":["post-195935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-hearing","tag-hillstrom","tag-kevin","tag-minethatdata"],"yoast_head":"\nKevin Hillstrom: MineThatData: What I'm Hearing - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=195935\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: What I'm Hearing - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"From your emails and comments from various professionals, in early April business took a -5% to -10% (ish) turn. Some are hopeful the shift in the Easter Holiday played a role, most of you tell me a different story. Fortunately, nothing is permanent. Things could get worse, they could get better. Last week we discussed […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=195935\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-21T04:28:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=195935#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=195935\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Kevin Hillstrom: MineThatData: What I’m Hearing\",\"datePublished\":\"2025-04-21T04:28:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=195935\"},\"wordCount\":445,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=195935#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png\",\"keywords\":[\"Hearing\",\"Hillstrom\",\"Kevin\",\"MineThatData\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=195935#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=195935\",\"url\":\"https:\/\/fivemor.com\/?p=195935\",\"name\":\"Kevin Hillstrom: MineThatData: What I'm Hearing - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=195935#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=195935#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png\",\"datePublished\":\"2025-04-21T04:28:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=195935#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=195935\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=195935#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=195935#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kevin Hillstrom: MineThatData: What I’m Hearing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kevin Hillstrom: MineThatData: What I'm Hearing - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=195935","og_locale":"en_US","og_type":"article","og_title":"Kevin Hillstrom: MineThatData: What I'm Hearing - Som2ny Network","og_description":"From your emails and comments from various professionals, in early April business took a -5% to -10% (ish) turn. Some are hopeful the shift in the Easter Holiday played a role, most of you tell me a different story. Fortunately, nothing is permanent. Things could get worse, they could get better. Last week we discussed […]","og_url":"https:\/\/fivemor.com\/?p=195935","og_site_name":"Som2ny Network","article_published_time":"2025-04-21T04:28:13+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=195935#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=195935"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Kevin Hillstrom: MineThatData: What I’m Hearing","datePublished":"2025-04-21T04:28:13+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=195935"},"wordCount":445,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=195935#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png","keywords":["Hearing","Hillstrom","Kevin","MineThatData"],"articleSection":["Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=195935#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=195935","url":"https:\/\/fivemor.com\/?p=195935","name":"Kevin Hillstrom: MineThatData: What I'm Hearing - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=195935#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=195935#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png","datePublished":"2025-04-21T04:28:13+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=195935#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=195935"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=195935#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/mtd_20250417.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=195935#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Kevin Hillstrom: MineThatData: What I’m Hearing"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/195935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195935"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/195935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/195936"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195935"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=195935"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=195935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}