{"id":193865,"date":"2025-04-20T02:11:13","date_gmt":"2025-04-20T02:11:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/bloomberg-exposes-googles-broken-promises-to-small-publishers-2\/"},"modified":"2025-04-20T02:11:13","modified_gmt":"2025-04-20T02:11:13","slug":"bloomberg-exposes-googles-broken-promises-to-small-publishers-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=193865","title":{"rendered":"Bloomberg Exposes Google\u2019s Broken Promises to Small Publishers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>This week\u2019s podcast kicked off with a story we\u2019ve covered extensively in the past, but now it\u2019s hit the mainstream press. Bloomberg just published a piece titled <em>\u201c<\/em><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-04-07\/google-ai-search-shift-leaves-website-makers-feeling-betrayed\"><em>Google AI Search Shift Leaves Website Makers Feeling Betrayed<\/em><span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><g id=\"wpil-svg-outbound-7-icon-path\" fill=\"none\" clip-path=\"url(#clip0_31_188)\">\n                            <path d=\"M9.16724 14.8891L20.1672 3.88908\" stroke-linecap=\"round\"\/>\n                            <path d=\"M13.4497 3.53554L20.5208 3.53554L20.5208 10.6066\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                            <path d=\"M17.5 13.5L17.5 16.26C17.5 17.4179 17.5 17.9968 17.2675 18.4359C17.0799 18.7902 16.7902 19.0799 16.4359 19.2675C15.9968 19.5 15.4179 19.5 14.26 19.5L7.74 19.5C6.58213 19.5 6.0032 19.5 5.56414 19.2675C5.20983 19.0799 4.92007 18.7902 4.73247 18.4359C4.5 17.9968 4.5 17.4179 4.5 16.26L4.5 9.74C4.5 8.58213 4.5 8.0032 4.73247 7.56414C4.92007 7.20983 5.20982 6.92007 5.56414 6.73247C6.0032 6.5 6.58213 6.5 7.74 6.5L11 6.5\" stroke-linecap=\"round\"\/>\n                        <\/g>\n                        <defs>\n                            <clippath id=\"clip0_31_188\">\n                                <rect fill=\"white\" height=\"24\" width=\"24\"\/>\n                            <\/clippath>\n                        <\/defs><\/svg><\/span><\/a><em>\u201d<\/em> \u2014 and it puts the spotlight squarely on Google\u2019s Web Creator Summit held back in late 2024.<\/p>\n<p>If you\u2019ve been following our podcast, you already know the gist. Google invited around 20 small publishers to its campus \u2014 folks who\u2019d been hit hard by the Helpful Content Update and the updates that followed. The idea was to hear them out, understand their pain points, and (presumably) make changes so that high-quality, independent content creators could once again rank in search.<\/p>\n<p>Since then? Crickets.<\/p>\n<p>Now Bloomberg is telling that same story, with a national lens. It\u2019s not just the SEO and content community talking about this anymore \u2014 it\u2019s the wider world starting to see just how far-reaching these algorithm shifts have been.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-watch-the-full-episode\"><span id=\"Watch_the_Full_Episode\">Watch the Full Episode<\/span><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<iframe loading=\"lazy\" title=\"Bloomberg Exposes Google\u2019s Empty Promises\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/dQbmZzHbDhA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><noscript><iframe loading=\"lazy\" title=\"Bloomberg Exposes Google\u2019s Empty Promises\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/dQbmZzHbDhA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/p>\n<\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"Google_Promised_to_Help_Small_Publishers_Then_Nothing_Happened\">Google Promised to Help Small Publishers. Then Nothing Happened<\/span><\/h3>\n<p>The Fallout from Google&#8217;s Promises:<\/p>\n<ul class=\"wp-block-list\">\n<li>Creators like Morgan McBride (<a href=\"https:\/\/www.youtube.com\/watch?v=rq77Xjbx_mQ\">who we interviewed previously<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>) and Jake Boly are prominently featured in Bloomberg\u2019s coverage.<\/li>\n<li>Morgan lost 70% of her traffic and 65% of her income. Jake put it bluntly: \u201cIf you drive away all enthusiasts and small publishers, then we\u2019re going to be overrun by spam and the few players who can afford to pay to play.\u201d<\/li>\n<li>A SimilarWeb analysis showed traffic drops across 67 small publishers in verticals like travel, DIY, and food \u2014 confirming what we\u2019ve seen anecdotally.<\/li>\n<\/ul>\n<p>Despite following Google\u2019s EEAT guidelines, these sites aren\u2019t seeing recovery. In fact, traffic continues to decline. That\u2019s where the real sense of betrayal comes in. Publishers were told they were doing everything right \u2014 yet nothing changed.<\/p>\n<p>And in a time when Google desperately needs good PR, this story is becoming another stain on its reputation.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"TikToks_Countdown_75_More_Days_to_Find_a_Buyer\">TikTok\u2019s Countdown: 75 More Days to Find a Buyer<\/span><\/h3>\n<p>Let\u2019s pivot to another platform that\u2019s been in the headlines for all the wrong reasons: TikTok.<\/p>\n<p>Back in January, TikTok faced potential shutdown in the U.S., and after a few hours of actual downtime, the government gave parent company ByteDance 75 days to sell the platform. That <a href=\"https:\/\/searchengineland.com\/trump-extends-tiktok-sale-shutdown-75-days-453968\">deadline just got extended<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a> \u2014 they now have until mid-June 2025.<\/p>\n<h4 class=\"wp-block-heading\">What&#8217;s Happening with TikTok Now?<\/h4>\n<ul class=\"wp-block-list\">\n<li>Multiple buyers are rumored to be in the mix, including Oracle, Amazon, and private equity groups.<\/li>\n<li><a href=\"https:\/\/searchengineland.com\/tiktok-meta-advertisers-q12025-454041\">The uncertainty has advertisers spooked<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>. CPMs are down significantly, and eight of TikTok\u2019s top ten advertising categories cut their budgets in Q1 2025.<\/li>\n<li>Despite the chaos, TikTok is still projected to generate nearly $15 billion in U.S. ad revenue this year \u2014 even more than YouTube.<\/li>\n<\/ul>\n<p>Thomas and I both agreed: while TikTok\u2019s long-term viability remains unclear, there\u2019s a real short-term opportunity for creators and advertisers.<\/p>\n<ul class=\"wp-block-list\">\n<li>Fewer creators are publishing due to the uncertainty.<\/li>\n<li>CPMs are lower, which means cheaper exposure.<\/li>\n<li>Brands willing to stomach the risk might find this is the best time to get into TikTok advertising.<\/li>\n<\/ul>\n<p>If TikTok sticks around \u2014 and we think it probably will \u2014 the creators and advertisers who stuck with it through the turbulence may find themselves in a great position.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"The_Latest_in_AI_Image_Tools_MidJourney_v7_and_More\">The Latest in AI Image Tools: MidJourney v7 and More<\/span><\/h3>\n<p>We also covered the ongoing arms race in AI image generation. <a href=\"https:\/\/techcrunch.com\/2025\/04\/03\/midjourney-releases-its-first-new-ai-image-model-in-nearly-a-year\/\">MidJourney released version 7<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>, following closely behind OpenAI\u2019s GPT-4.0 image tools and Ideogram v3.<\/p>\n<h4 class=\"wp-block-heading\">How Does MidJourney 7 Stack Up?<\/h4>\n<ul class=\"wp-block-list\">\n<li>MidJourney v7 is a significant upgrade in realism and visual nuance.<\/li>\n<li>It still struggles with text-heavy prompts compared to GPT-4.0.<\/li>\n<li>You need to \u201ctrain\u201d the model to your style by selecting preferred images in setup \u2014 about 200 of them.<\/li>\n<\/ul>\n<p>Where it really shines is in creating images that don\u2019t look AI-generated. There\u2019s even a prompt hack using filenames like \u201cIMG_4147.HEIC\u201d to trick the model into generating images that look like they came off a phone camera.<\/p>\n<div class=\"ad ad--600x300 ad--custom\">\n<div class=\"ad__unit\">\n                                            <a class=\"ad__unit-link \" href=\"https:\/\/www.nichepursuits.com\/link-whisper-website-deal\" target=\"_blank\" rel=\"nofollow noreferrer\"><\/p>\n<p>                                            <img loading=\"lazy\" decoding=\"async\" class=\"img-full\" srcset=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png 1x, https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600.png 2x\" alt=\"\" width=\"600\" height=\"300\" src=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png\"\/><img decoding=\"async\" class=\"img-full\" src=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png\" srcset=\"https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600-600x300.png 1x, https:\/\/www.nichepursuits.com\/wp-content\/uploads\/2024\/10\/1200-x-600.png 2x\" alt=\"\" width=\"600\" height=\"300\" loading=\"lazy\"\/><\/p>\n<p>                                            <\/a>\n                                    <\/div>\n<\/p><\/div>\n<p>So what\u2019s the TL;DR for content creators?<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Best all-around tool<\/strong>: GPT-4.0 image generation. Great with text and has advanced editing features.<\/li>\n<li><strong>Best for design layouts and API work<\/strong>: Ideogram v3.<\/li>\n<li><strong>Best for artistic or photorealistic work<\/strong>: MidJourney v7.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"Side_Hustle_Update\">Side Hustle Update<\/span><\/h3>\n<h4 class=\"wp-block-heading\">One of Jared\u2019s Calculator Sites is Starting to Rank<\/h4>\n<p>On the side hustle front, I shared an update on one of my five calculator websites. After some early yo-yoing in rankings, one site is showing signs of taking off.<\/p>\n<ul class=\"wp-block-list\">\n<li>The homepage calculator just jumped from position 72 to 13 for its main keyword \u2014 which gets 60,000 monthly searches.<\/li>\n<li>Engagement is strong: over 130 users in the past week and a 51-second average engagement time.<\/li>\n<li>The keyword is driving most of the traffic, and if it cracks the top 10, this could turn into a steady earner.<\/li>\n<\/ul>\n<p>This is the first of the five calculator sites to really show traction. And while it\u2019s still early days, it\u2019s encouraging to see movement like this from a very lean build that relied heavily on AI tools.<\/p>\n<h4 class=\"wp-block-heading\">Thomas\u2019 Newsletter Revenue: First Month on Beehive<\/h4>\n<p>Thomas also shared his first full month of revenue numbers for his \u201cAI in Real Life\u201d newsletter, which he recently moved to Beehive.<\/p>\n<ul class=\"wp-block-list\">\n<li>14 emails sent in March to a list of about 3,000 subscribers<\/li>\n<li>Total revenue from Beehive\u2019s built-in ad program: $257<\/li>\n<li>Highest earning emails were tied to specific high-value AI advertisers<\/li>\n<\/ul>\n<p>It\u2019s not a full-time income, but it\u2019s early days \u2014 and the revenue scales with list size. Plus, it fits well into a broader content and monetization strategy that includes YouTube and affiliate offers.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Weird_Niche_Sites_of_the_Week\">Weird Niche Sites of the Week<\/span><\/h3>\n<p>This week\u2019s \u201cweird niche\u201d picks featured two very different but equally interesting examples: <a href=\"http:\/\/tiresize.com\">TireSize.com<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a> and <a href=\"http:\/\/perishablenews.com\">PerishableNews.com<span class=\"wpil-link-icon\" title=\"Link goes to external site.\" style=\"margin: 0 0 0 5px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:svg=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" style=\"height:16px; width:16px; fill:#000000; stroke:#000000; display:inline-block;\" viewbox=\"0 0 24 24\" version=\"1.1\"><use href=\"#wpil-svg-outbound-7-icon-path\"\/><\/svg><\/span><\/a>.<\/p>\n<h4 class=\"wp-block-heading\">TireSize.com<\/h4>\n<p>This is a powerhouse calculator site in the automotive space.<\/p>\n<ul class=\"wp-block-list\">\n<li>315,000 organic visits\/month<\/li>\n<li>Over 20,000 indexed pages covering tire sizes, comparisons, gear ratios, and more<\/li>\n<li>Monetized via both display ads and affiliate links to tire retailers like Amazon and Discount Tire<\/li>\n<\/ul>\n<p>What stood out was how tightly integrated the calculator results are with the affiliate buying journey. It\u2019s a great example of not just solving a problem, but seamlessly guiding the user to a purchase.<\/p>\n<h4 class=\"wp-block-heading\">PerishableNews.com<\/h4>\n<p>Thomas brought a hyper-specific niche news site to the table this week.<\/p>\n<ul class=\"wp-block-list\">\n<li>Covers the perishables industry: produce, meat, floral, etc.<\/li>\n<li>High DR (71) but low reported organic traffic<\/li>\n<li>Likely drives significant short-term traffic from breaking news that tools like Ahrefs don\u2019t capture<\/li>\n<li>Monetized via industry-specific display ads and conference promotions<\/li>\n<\/ul>\n<p>It\u2019s a great example of how niche news sites \u2014 especially those with a business or B2B angle \u2014 can thrive even if their success doesn\u2019t show up in traditional SEO tools.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Final_Thoughts\">Final Thoughts<\/span><\/h3>\n<p>This week\u2019s stories really drove home a central theme: the landscape is shifting fast. Whether it\u2019s algorithm changes, AI tools, or platform instability, the only constant is change.<\/p>\n<p>But with change comes opportunity. If you&#8217;re willing to experiment, stay nimble, and put your audience first, there&#8217;s still plenty of upside to be found \u2014 even in the face of setbacks.<\/p>\n<p><!-- CONTENT END 2 --><\/p>\n<style\/>\n                    <\/div>\n<p><script type=\"rocketlazyloadscript\">\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n  fbq('init', '813028392092002');\n  fbq('track', 'PageView');\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week\u2019s podcast kicked off with a story we\u2019ve covered extensively in the past, but now it\u2019s hit the mainstream press. Bloomberg just published a piece titled \u201cGoogle AI Search Shift Leaves Website Makers Feeling Betrayed \u201d \u2014 and it puts the spotlight squarely on Google\u2019s Web Creator Summit held back in late 2024. If [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":181247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11761],"tags":[36553,4175,13228,13754,16112,21812,709],"dealstore":[],"offerexpiration":[],"class_list":["post-193865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-bloomberg","tag-broken","tag-exposes","tag-googles","tag-promises","tag-publishers","tag-small"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bloomberg Exposes Google\u2019s Broken Promises to Small Publishers - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=193865\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bloomberg Exposes Google\u2019s Broken Promises to Small Publishers - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"This week\u2019s podcast kicked off with a story we\u2019ve covered extensively in the past, but now it\u2019s hit the mainstream press. Bloomberg just published a piece titled \u201cGoogle AI Search Shift Leaves Website Makers Feeling Betrayed \u201d \u2014 and it puts the spotlight squarely on Google\u2019s Web Creator Summit held back in late 2024. 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