{"id":193757,"date":"2025-04-20T00:55:50","date_gmt":"2025-04-20T00:55:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/adtech-insiders-propose-bold-google-antitrust-remedies\/"},"modified":"2025-04-20T00:55:50","modified_gmt":"2025-04-20T00:55:50","slug":"adtech-insiders-propose-bold-google-antitrust-remedies","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=193757","title":{"rendered":"Adtech Insiders Propose Bold Google Antitrust Remedies"},"content":{"rendered":"


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According to the ruling, issued by U.S. district judge Leonie Brinkema in the Eastern District of Virginia, the company operates two illegal monopolies in the adtech industry\u2014one in the market for publisher ad servers and one in ad exchanges, used to facilitate transactions between media buyers and sellers.\u00a0<\/p>\n

Google \u201cwillfully engaged in a series of anticompetitive acts,\u201d which has resulted in an unlawful consolidation of power, Brinkema wrote in her decision. \u201cFor over a decade,\u201d she went on, \u201cGoogle has tied its publisher ad server and ad exchange together through contractual policies and technological integration, which enabled the company to establish and protect its monopoly power in these two markets.\u201d<\/p>\n

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The court found that, from 2018 to 2022, Google held about 91% of the global publisher ad server market for open-web display ads.<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

According to the ruling, issued by U.S. district judge Leonie Brinkema in the Eastern District of Virginia, the company operates two illegal monopolies in the adtech industry\u2014one in the market for publisher ad servers and one in ad exchanges, used to facilitate transactions between media buyers and sellers.\u00a0 Google \u201cwillfully engaged in a series of […]<\/p>\n","protected":false},"author":1,"featured_media":193758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[30574,12731,18483,5859,824,1531,56263,565,13273,29589,16028,3912],"dealstore":[],"offerexpiration":[],"class_list":["post-193757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ad-tech-industry-news","tag-adtech","tag-antitrust","tag-bold","tag-digital","tag-google","tag-insiders","tag-premium","tag-programmatic","tag-propose","tag-remedies","tag-technology"],"yoast_head":"\nAdtech Insiders Propose Bold Google Antitrust Remedies - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=193757\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adtech Insiders Propose Bold Google Antitrust Remedies - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"According to the ruling, issued by U.S. district judge Leonie Brinkema in the Eastern District of Virginia, the company operates two illegal monopolies in the adtech industry\u2014one in the market for publisher ad servers and one in ad exchanges, used to facilitate transactions between media buyers and sellers.\u00a0 Google \u201cwillfully engaged in a series of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=193757\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-20T00:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/DOJ-closing-statement-google-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=193757#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=193757\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Adtech Insiders Propose Bold Google Antitrust Remedies\",\"datePublished\":\"2025-04-20T00:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=193757\"},\"wordCount\":141,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=193757#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/DOJ-closing-statement-google-2024.jpg\",\"keywords\":[\"Ad Tech Industry News\",\"AdTech\",\"antitrust\",\"Bold\",\"Digital\",\"Google\",\"Insiders\",\"Premium\",\"Programmatic\",\"Propose\",\"Remedies\",\"Technology\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=193757#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=193757\",\"url\":\"https:\/\/fivemor.com\/?p=193757\",\"name\":\"Adtech Insiders Propose Bold Google Antitrust Remedies - 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