{"id":192375,"date":"2025-04-19T07:56:07","date_gmt":"2025-04-19T07:56:07","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/4-reasons-why-coupon-advertising-works\/"},"modified":"2025-04-19T07:56:07","modified_gmt":"2025-04-19T07:56:07","slug":"4-reasons-why-coupon-advertising-works","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=192375","title":{"rendered":"4 Reasons Why Coupon Advertising Works"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-preserver-spaces=\"true\">If you\u2019re wary of coupon advertising \u2014 don\u2019t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you\u2019re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out. They\u2019re also a careful balance of targeting, so you\u2019ll need to hone in on exactly who you\u2019re trying to advertise to. Below, we\u2019ll explore the different consumer groups coupons can help you reach and how to ensure these customers make it to your door.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Coupons Generate a Profit\u2026If You Do It Right<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Of course, some business owners have waited this long to use coupons because they\u2019re worried about how it could hurt their business. The perception is that you will take a hit by paying for the advertising itself and then take a second hit by losing profit on the items sold. While this is true for some coupon advertising sites such as Groupon, this is not true for all coupon ads!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With a smart strategy and\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/register-tapes-unlimited\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">the right partner<\/span><\/a><span data-preserver-spaces=\"true\"> behind your coupon ad, you can actually increase your profits through coupon advertising.\u00a0<\/span><span data-preserver-spaces=\"true\">If you know your average overbuy and a simple formula for measuring success, you can easily make a profit on every single coupon redemption.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><strong>Read more about it in our post,\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/blog\/4-steps-to-evaluate-coupon-advertising\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\">4 Steps to Evaluate Coupon Advertising.<\/a><\/strong><\/p>\n<p>\u00a0<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Coupons Help You Meet Your New Neighbors<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Whether your business just opened its doors in a new neighborhood, or you\u2019re looking to meet the families that just moved in, it\u2019s always good to introduce yourself within your community. When new customers hear about your business, they may be interested in visiting you, but they probably have another business in your niche that has become their go-to. For this reason, it will be important to incentivize their visit.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">While new customers have no brand familiarity to build on with your business, they will always be lured in by a good deal. Moreover, you can\u2019t discount all your services so advertising a deal on the items people frequently need, like a haircut or car wash, is an effective way to entice new customers and new neighbors. Whether it\u2019s a dry cleaning coupon for a free wash on a pair of slacks or a salon sale on haircuts, customers will cash in on your promotion. From there, it\u2019s just a matter of wowing them to make sure they come back in.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<a href=\"https:\/\/www.indoormedia.com\/complete-guide-to-coupon-advertising\" data-wpel-link=\"internal\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1226 size-full\" alt=\"download the complete guide to coupon advertising\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2.png 600w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2-300x100.png 300w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2.png\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1226 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2.png\" alt=\"download the complete guide to coupon advertising\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2.png 600w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Coupon Ads Build a Database of Regulars<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">One way to ensure your customers return is by collecting their information. Today, this is easier than it seems, and many people will quickly file their email and phone number with you to redeem a coupon. Some businesses require customers to input this info to log into a\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fivestars.com\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">loyalty account,<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0which can be a super-easy way to incentivize regulars. By offering customers the chance to earn \u201cpoints\u201d with each purchase that they can eventually redeem for a larger discount, you\u2019re paving the way for reliable, regular business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Once you have their information, you can quickly format an email newsletter to be released once a week or monthly. You can use the newsletter to advertise any changes to your regular business hours, menu, or list of services. In addition, you can even release regular coupons for participating customers and further incentivize your emails. While customers might be wary of promotional messages at this point, if they know that your newsletter is going to arrive full of discount codes or new promotions, they\u2019ll be all the more likely to open them.\u00a0\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Coupons Bring In The Locals\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Building a brand as a local business is the first step in growing within your community. Once you find a way to create and maintain brand familiarity with the people in your immediate area, you\u2019ll know that you will be able to count on them to keep coming back. One of the greatest assets for any small business is simply locality, and if you\u2019re the closest business to your customers, you\u2019ll quickly become their favorite.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span data-preserver-spaces=\"true\">One of the best ways to get local customers is to advertise a \u201clocals only\u201d deal. The promotion implies a little exclusivity, so your clientele will be all the more curious about what you\u2019re offering, but it\u2019s also an important way to meet the customers that matter most: your neighbors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Beyond that, you\u2019ll become the store that they think of when they need something immediately. In those moments, they\u2019ll be willing to shell out a little extra cash when they don\u2019t have a coupon readily available. Then, they\u2019ll also be all the more likely to recommend you to their neighbors if you\u2019re close by. If your business can grow through personal recommendations, potential customers will be way more excited to visit you. Word of mouth is one of the strongest methods of local branding because it relies on personal relationships and a level of trust between your customers, but it is often difficult to manifest or emulate on your own.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Where to Advertise<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Once you\u2019ve decided what you want to promote, it\u2019s time to start your <a href=\"https:\/\/www.indoormedia.com\/complete-guide-to-coupon-advertising\" data-wpel-link=\"internal\">coupon advertising<\/a> campaign. While digital distribution can be enticing, it can be challenging to ensure that your impressions are occurring in your community, and it\u2019s often useless for local businesses to advertise to anyone further than 15 miles from their store.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That being said, one of the easiest ways to secure hyper-local targeting is to look into <a href=\"https:\/\/www.indoormedia.com\/\" data-wpel-link=\"internal\">grocery store advertising<\/a>. Grocery stores typically pull their customers in from a three-mile radius of the store, and with the right supermarket advertisement, you could be reaching thousands of local customers every day. What\u2019s more is that through programs like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/register-tapes-unlimited\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">coupon receipt advertising<\/span><\/a><span data-preserver-spaces=\"true\">, you can print your coupon on the back of every single customer\u2019s receipt. That means thousands of impressions for your business without any extra work from you.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/www.indoormedia.com\/complete-guide-to-coupon-advertising\" data-wpel-link=\"internal\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1226 size-full\" alt=\"download the complete guide to coupon advertising\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2.png 600w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2-300x100.png 300w\" data-lazy-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2.png\"\/><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1226 size-full\" src=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2.png\" alt=\"download the complete guide to coupon advertising\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2.png 600w, https:\/\/www.indoormedia.com\/wp-content\/uploads\/2019\/07\/IndoorMedia-CTA-600x200-CouponAdvertising-2-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\"\/><\/a><\/span><\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re wary of coupon advertising \u2014 don\u2019t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you\u2019re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":192376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[8397,13622,44479,7545,1232],"dealstore":[],"offerexpiration":[],"class_list":["post-192375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-coupon","tag-coupon-advertising","tag-reasons","tag-works"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Reasons Why Coupon Advertising Works - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=192375\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Reasons Why Coupon Advertising Works - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re wary of coupon advertising \u2014 don\u2019t be. 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Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you\u2019re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out. 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