{"id":192069,"date":"2025-04-19T04:02:18","date_gmt":"2025-04-19T04:02:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-84\/"},"modified":"2025-04-19T04:02:18","modified_gmt":"2025-04-19T04:02:18","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-84","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=192069","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"


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Wine-Based RTDs Making Their Presence Felt At Retail\u00a0<\/h2>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tApril 18, 2025<\/a><\/span><\/p>\n

Amid the surge in spirits-based RTDs in the U.S. market\u2014creating a category that approached 70 million cases last year, up from less than 10 million cases in 2019, according to Impact Databank\u2014wine-based premixed cocktails have also been carving out significant space. Two wine-based RTDs recently earned Impact \u201cHot Brand\u201d honors for their 2024 performances: BeatBox (+79% to 5.4 million cases) and BuzzBallz Chillers (+14% to 1.5 million cases).<\/p>\n

Convenience, flavor, and eye-catching packaging are attracting the attention of young, legal-drinking-age adults. BuzzBallz Chillers ($4 a 200-ml. container) and BeatBox ($4 a 500-ml. carton) are blazing the trail. \u201cBuzzBallz have been going like crazy,\u201d says Andrew Mendez, vice president of operations at three-unit convenience store chain Mendez Fuel in Miami. \u201cThe people buying the BuzzBallz are not just buying one. They are buying three or four. BeatBox is also selling.\u201d<\/p>\n

Other popular wine-based RTD brands at Mendez include Beach Juice ($5 a 500-ml. carton), Flybird Baja Lime Margarita ($3 a 12-ounce can), and the wine spritzer Briosa ($3 a 12-ounce can). While customers often buy multiple wine-based RTDs per retail ring, Mendez says they prefer choosing single packages. \u201cI tried four-packs, but everyone always wants to buy the singles,\u201d he says.<\/p>\n

In Pennsylvania, the state\u2019s Liquor Control Board (PLCB) has 92 wine-based RTD SKUs in its outlets, up from 86 a year ago. \u201cFine Wine & Good Spirits stores bring in more wine-based RTDs for the summer, so sales trend higher from June through August,\u201d says Darrell Clarke, chairman of the PLCB. \u201cRTDs are a big summer category because of their ease of use and portability.\u201d The PLCB markets wine- and spirits-based RTDs similarly at its retail stores.<\/p>\n

\u201cA popular wine-based line for us is Pennsylvania-made Daily\u2019s Frozen Cocktail pouches ($3 for10-ounces), which are available in a variety of flavors,\u201d Clarke notes. \u201cWe also have a range of Rancho La Gloria Margarita wine cocktails ($11.39 a 750-ml.) that are quite popular.\u201d<\/p>\n

Happy Harry\u2019s Bottle Shop, which has five locations in Fargo and Grand Forks, North Dakota, currently carries 14 wine-based RTD SKUs. \u201cI don\u2019t believe there is any distinction between the demographic of wine-based versus any other RTD base,\u201d says CEO Dustin Mitzel.<\/p>\n

\u201cIt comes down to flavor profile and price. The demographic for the category would be 30- to 50-year-olds, leaning more female. The RTD category, when you factor wine, spirits, and malt, has become such a major part of the beverage alcohol sales mix.\u201d<\/p>\n

Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.
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GET YOUR FIRST LOOK AT 2024 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2024 IMPACT DATABANK REPORTS<\/span>. CLICK HERE.<\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Wine-Based RTDs Making Their Presence Felt At Retail\u00a0 April 18, 2025 Amid the surge in spirits-based RTDs in the U.S. market\u2014creating a category that approached 70 million cases last year, up from less than 10 million cases in 2019, according to Impact Databank\u2014wine-based premixed cocktails have also been carving out significant space. Two wine-based RTDs […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-192069","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"\nExclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=192069\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Wine-Based RTDs Making Their Presence Felt At Retail\u00a0 April 18, 2025 Amid the surge in spirits-based RTDs in the U.S. market\u2014creating a category that approached 70 million cases last year, up from less than 10 million cases in 2019, according to Impact Databank\u2014wine-based premixed cocktails have also been carving out significant space. 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