{"id":191953,"date":"2025-04-19T02:36:51","date_gmt":"2025-04-19T02:36:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/moretti-ups-the-stakes-in-italian-beer-wars\/"},"modified":"2025-04-19T02:36:51","modified_gmt":"2025-04-19T02:36:51","slug":"moretti-ups-the-stakes-in-italian-beer-wars","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=191953","title":{"rendered":"Moretti ups the stakes in Italian beer wars"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Italian beer wars are enlivening UK adverts: we\u2019ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals.<\/p>\n<p>It looks great (beautifully directed by Sam Pilling) but do they really get this excited over a beer delivery?<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" class=\"aligncenter size-large wp-image-1827034\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-300x200.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p><iframe loading=\"lazy\" title=\"Birra Moretti - Chairs\" data-src=\"https:\/\/player.vimeo.com\/video\/1075726696?dnt=1&amp;app_id=122963\" width=\"780\" height=\"585\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Moretti global brand lead Sam Fielding says: \u201cIn a world that\u2019s increasingly busy, noisy and complex, we look to Italy, where life\u2019s greatest pleasures are often the simplest \u2013 good food, great company and a beautifully crafted beer.<\/p>\n<p>\u201cTrue to our authentic Italian roots, our new global campaign playfully brings this idea to life, sharing the simple joy of connecting with your favourite people and enjoying a Birra Moretti in a beautiful Tuscan setting. Birra Moretti invites you to slow down, pull up a chair, and savor the moment. Enjoy life\u2019s simple pleasures.\u201d<\/p>\n<p>Fair enough \u2013 but do Poretti\u2019s multi-tasking foxes, with no attempt at faux realism, work better?<\/p>\n<p><iframe loading=\"lazy\" title=\"Poretti &#039;Welcome to the Lake&#039;\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/JVYDYh3k-q8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Would the two Moretti Italians getting it on in the street (see Vimeo) put each other down for a beer? Doubt it somehow.<\/p>\n<p>MAA creative scale: 6.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Italian beer wars are enlivening UK adverts: we\u2019ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":191954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[3171,1800,74746,26493,6919,5290],"dealstore":[],"offerexpiration":[],"class_list":["post-191953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-beer","tag-italian","tag-moretti","tag-stakes","tag-ups","tag-wars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moretti ups the stakes in Italian beer wars - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=191953\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moretti ups the stakes in Italian beer wars - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Italian beer wars are enlivening UK adverts: we\u2019ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling) [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=191953\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-19T02:36:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=191953#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=191953\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Moretti ups the stakes in Italian beer wars\",\"datePublished\":\"2025-04-19T02:36:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=191953\"},\"wordCount\":224,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=191953#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg\",\"keywords\":[\"Beer\",\"Italian\",\"Moretti\",\"Stakes\",\"ups\",\"Wars\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=191953#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=191953\",\"url\":\"https:\/\/fivemor.com\/?p=191953\",\"name\":\"Moretti ups the stakes in Italian beer wars - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=191953#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=191953#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg\",\"datePublished\":\"2025-04-19T02:36:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=191953#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=191953\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=191953#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=191953#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Moretti ups the stakes in Italian beer wars\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Moretti ups the stakes in Italian beer wars - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=191953","og_locale":"en_US","og_type":"article","og_title":"Moretti ups the stakes in Italian beer wars - Som2ny Network","og_description":"Italian beer wars are enlivening UK adverts: we\u2019ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling) [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=191953","og_site_name":"Som2ny Network","article_published_time":"2025-04-19T02:36:51+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=191953#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=191953"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Moretti ups the stakes in Italian beer wars","datePublished":"2025-04-19T02:36:51+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=191953"},"wordCount":224,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=191953#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg","keywords":["Beer","Italian","Moretti","Stakes","ups","Wars"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=191953#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=191953","url":"https:\/\/fivemor.com\/?p=191953","name":"Moretti ups the stakes in Italian beer wars - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=191953#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=191953#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg","datePublished":"2025-04-19T02:36:51+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=191953#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=191953"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=191953#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/MixCollage-14-Apr-2025-04-40-PM-8269-scaled.jpg","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=191953#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Moretti ups the stakes in Italian beer wars"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/191953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=191953"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/191953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/191954"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=191953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=191953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=191953"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=191953"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=191953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}