{"id":190634,"date":"2025-04-18T09:57:34","date_gmt":"2025-04-18T09:57:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/why-small-businesses-need-to-use-infographics\/"},"modified":"2025-04-18T09:57:34","modified_gmt":"2025-04-18T09:57:34","slug":"why-small-businesses-need-to-use-infographics","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=190634","title":{"rendered":"Why Small Businesses Need to Use Infographics"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span data-preserver-spaces=\"true\">Today, heartwarming content can only get you so far. It\u2019s hard to hear, but contemporary clients want cold hard facts. Even more so, customers want new content to be at once informative and accessible. Think about the textbooks you read as a child \u2014 were you drawn more often to dense paragraphs or bright charts and graphs?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Infographics are an easy way to organize your information so your reader can quickly understand it. The less they have to grapple with the tips or stats you\u2019re using, the more valuable they\u2019ll seem. Moreover, these illustrated guides can help a customer move through information like a flowchart and allow your business to get a complicated point across quickly. Whether you\u2019re a salon sharing the correct way to layer and order products or a restaurant illustrating a recipe guide, infographics work.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">It\u2019s Easier to Process Information Visually\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">While it may surprise you, almost 50% of our brains are dedicated solely to visual processing. 70% of all our sensory receptors are in our eyes, and humans can process a visual scene in less than 1\/10th of a second. In this way, infographics are scientifically shown to work and play off the human brain\u2019s natural motivations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It\u2019s true that reading text is also a visual task, but humans cannot immediately process a paragraph the way they can a visual scene. This is because of a concept called \u201cprocessing efficiency.\u201d With text, our brains have to decode every single symbol in a word, which means more cognitive effort. This is part of why people are naturally drawn to easy, breezy infographics, which can immediately allude to what they want to cover through illustrations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Difficult Information Needs the Boost\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Moreover, in\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/15950838\/\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">another study<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0conducted on medicine labels, it was shown that only 70% of people fully understand information from text processing alone. Conversely, 95% understood the facts when there were text and pictures included.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this way, it may be difficult to fully articulate to a salon owner\u2019s customers why the harmful chemicals competitors use are so dangerous. Those customers are certainly not going to sit through any medical jargon or read through lists of chemicals. However, they will be drawn to a huge infographic on the wall showing the effects of said chemicals.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Similarly, a law office will waste a lot of time trying to fully explain court proceedings to a client. Without a professional background in the field, the customer will likely struggle to understand why their trial has to function exactly as the lawyer says it must. That being said, if the lawyer could send their client home with an illustrated brochure or pull out an infographic to show their client exactly what they\u2019re talking about, it would be much easier to proceed.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Customers are Overwhelmed with Daily Information<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">As if it wasn\u2019t already hard enough for small businesses to get their points across \u2014 customers today are overwhelmed with information and suffer from \u201cinformation overload.\u201d On social media, a restauranteur\u2019s tips are going to have to compete with other helpful company guides, informative ads, and personal content. This means that their ideas will need to be presented as easily as possible to help them cut through the fat.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.telegraph.co.uk\/news\/science\/science-news\/8316534\/Welcome-to-the-information-age-174-newspapers-a-day.html\" target=\"_blank\" rel=\"noopener follow\" data-wpel-link=\"external\"><span data-preserver-spaces=\"true\">Studies show<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0that at this point, we receive five times as much information as we did in 1986. On an average day, your customers likely consume over 100,500 words outside of work. In this way, their brains are fried! They need you to boil your information down to the shortest, most easily illustrated facts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Customers Skip Over Most Text\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">On average, customers only read 28% of the words they see each time they visit a web page. This is why advertisers have been relying on large, flashy text for decades. When you\u2019re advertising a promotion, you really need to look into the facts about what works and what doesn\u2019t. To see a real return on your investment, you\u2019ll need to create engaging content by any means possible. In 2020 there are all sorts of interactive social media or blog posts your business could be using, but you\u2019ll need to work a little harder in print advertising.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This information overload is part of what ensures customers will look towards clearly advertised discounts, especially those with visual aids like coupons. Where a radio ad requires listeners to process and retain everything they hear in a few seconds, print advertising gives your customer a second to sit with what they\u2019re viewing. Coupons also allow you to take advantage of print materials and will compete easily with anything else on a page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How to Definitely Catch Their Eye\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">After creating a large, bold coupon, it\u2019s up to you to decide what you want to use it to draw attention to. Whenever you use coupon advertising, you\u2019re likely hoping to build a new customer base or highlight a niche product by offering an unbeatable price. That being said, because coupons are guaranteed to draw the consumer\u2019s eye, you should be taking advantage of all the real estate within it. Beneath your promotion, you can attach your handle, email address, or website to bring in extra traffic. This is also a smart way to combine online advertising with a local campaign because print advertising allows you to target your audience more readily than virtual ads ever will.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">How to Advertise in Real Life\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">To really hone in on this, you may look into <a href=\"https:\/\/www.indoormedia.com\/\" data-wpel-link=\"internal\">grocery store advertising<\/a>, which allows for hyper-local targeting. In doing so, you can make sure the thousands of people who visit grocery stores each week see your coupon. Because grocery stores bring in the majority of their customers from a three-mile radius of the store, it\u2019s important to partner with the store you think your customers shop at.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">From there, you\u2019re guaranteed thousands of impressions on your supermarket advertisement, especially through programs like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.indoormedia.com\/register-tapes-unlimited\" target=\"_blank\" rel=\"noopener\" data-wpel-link=\"internal\"><span data-preserver-spaces=\"true\">coupon-receipt advertising<\/span><\/a><span data-preserver-spaces=\"true\">. These campaigns allow you to print your coupons on the backs of grocery store register tape, so your supermarket advertisement goes home in the pocket of every single shopper. From there, you\u2019re looking at thousands of new potential customers, who are now guaranteed to look at your ad \u2014 no matter how many others they read that day.<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Today, heartwarming content can only get you so far. It\u2019s hard to hear, but contemporary clients want cold hard facts. Even more so, customers want new content to be at once informative and accessible. Think about the textbooks you read as a child \u2014 were you drawn more often to dense paragraphs or bright charts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":190635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[43248,11170,14851,709],"dealstore":[],"offerexpiration":[],"class_list":["post-190634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising-101","tag-businesses","tag-infographics","tag-small"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Small Businesses Need to Use Infographics - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=190634\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Small Businesses Need to Use Infographics - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Today, heartwarming content can only get you so far. 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