{"id":189960,"date":"2025-04-18T01:37:58","date_gmt":"2025-04-18T01:37:58","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/we-are-social-amsterdam-wins-mcvities-international-brief\/"},"modified":"2025-04-18T01:37:58","modified_gmt":"2025-04-18T01:37:58","slug":"we-are-social-amsterdam-wins-mcvities-international-brief","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=189960","title":{"rendered":"We Are Social Amsterdam wins McVitie\u2019s international brief"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p dir=\"ltr\">McVitie\u2019s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden.<\/p>\n<p dir=\"ltr\">The agency is responsible for social media brand strategy and content generation, which will include a push on influencer partnerships designed to grow awareness with a younger audience.<\/p>\n<p dir=\"ltr\">We Are Social will work with TBWA\u2019s \u201cTrue Originals\u201d brand platform in its work across the McVitie\u2019s portfolio \u2013 which includes Digestives, Hobnobs\u00a0 and Jaffa Cakes \u2013 with a social media campaign celebrating the \u201chistory, quality and craft\u201d that go into every bite.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1827073\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-17-at-09.59.15.png\" alt=\"\" width=\"1024\" height=\"568\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-17-at-09.59.15.png 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-17-at-09.59.15-300x166.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-17-at-09.59.15-768x426.png 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-17-at-09.59.15-1536x852.png 1536w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-17-at-09.59.15-2048x1136.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p dir=\"ltr\">Sam Grischotti, managing director at We Are Social Amsterdam, said: \u201cOur strategy brings a fresh, fun spin to the McVitie\u2019s \u201cTrue Originals\u201d platform, hopefully positioning it front and centre on Instagram and TikTok to grow its presence and give it the wider recognition it deserves across Western Europe and beyond.\u201d<\/p>\n<p dir=\"ltr\"><span style=\"color: #000000;\">Ian Soon, McVitie\u2019s head of marketing \u2013 Europe &amp; Developing Markets, said:<\/span> \u201cThe We Are Social team really impressed us throughout the pitch process, both from a chemistry and creative perspective. Their understanding of what McVitie\u2019s needs and where it is as a brand, along with the international expertise and approach the team pitched is what truly sealed the deal for us. We hope this is the start of a long and fruitful partnership.\u201d<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>McVitie\u2019s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden. The agency is responsible for social media brand strategy and content generation, which will include a push on influencer partnerships designed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":189961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[12628,3006,74172,10974,10829],"dealstore":[],"offerexpiration":[],"class_list":["post-189960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-amsterdam","tag-international","tag-mcvities","tag-social","tag-wins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We Are Social Amsterdam wins McVitie\u2019s international brief - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=189960\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Are Social Amsterdam wins McVitie\u2019s international brief - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"McVitie\u2019s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden. 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