{"id":189729,"date":"2025-04-17T22:22:16","date_gmt":"2025-04-17T22:22:16","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/netflix-ditches-reporting-on-subscribers\/"},"modified":"2025-04-17T22:22:16","modified_gmt":"2025-04-17T22:22:16","slug":"netflix-ditches-reporting-on-subscribers","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=189729","title":{"rendered":"Netflix Ditches Reporting on Subscribers"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h4 class=\"wp-block-heading\"><strong>The numbers<\/strong><\/h4>\n<p><strong>302 million<\/strong> \u2014 Netflix\u2019s last reported subscriber count for Q4 2024.<\/p>\n<p><strong>13% and 27% <\/strong>\u2014 Q1 revenue and operating income growth year over year, respectively, which were ahead of the company\u2019s guidance.<\/p>\n<p><span style=\"margin: 0px; padding: 0px;\"><strong>2<\/strong>\u00a0\u2014 Number of NFL Christmas Day games for Netflix after the company opted into a second game, thanks to the success of the 2024 games.<\/span><\/p>\n<p>$<strong>43.5 billion to $44.5 billion<\/strong> \u2014 The revenue and profit growth outlook for the company, which remains unchanged.<\/p>\n<h4 class=\"wp-block-heading\">The watercooler talk<\/h4>\n<p>After previously announcing it would <a href=\"https:\/\/www.adweek.com\/convergent-tv\/netflix-ad-tier-price-hike\/\" target=\"_blank\">stop reporting quarterly subscriber numbers<\/a> and average revenue per membership in Q1 2025, Netflix followed through with its latest earnings, choosing to ditch sub counts to focus on revenue and milestones. In its last quarter reporting the stat, Q4 2024, the streamer said it had over 300 million subscribers.<\/p>\n<p>Among the highlights of Q1, Netflix noted that revenue and operating costs were ahead of the company\u2019s guidance. Additionally, Netflix said it successfully rolled out its in-house adtech platform in the U.S. The streamer initially launched its in-house adtech in Canada and plans for the platform to come to all its ad tier countries in the coming months.<\/p>\n<p>Meanwhile, Netflix also noted that founder Reed Hastings has transitioned from executive chairman to chairman of the board and a non-executive director.<\/p>\n<h4 class=\"wp-block-heading\">The key quote<\/h4>\n<p>\u201cWe believe our adtech platform is foundational to our long-term ads strategy,\u201d the company wrote in a letter to shareholders. \u201cOver time, it will enable us to offer better measurement, enhanced targeting, innovative ad formats, and expanded programmatic capabilities.\u201d<\/p>\n<div class=\"row justify-content-center\">\n<div class=\"col-12\">\n<section class=\"section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4\">\n<div class=\"section--teaser_partner\">                         <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/convergent-tv\/streaming-ratings-week-of-feb-17-netflix-remains-no-1-thanks-to-robert-de-niro\/\" target=\"_blank\"><br \/><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/static-www.adweek.com\/wp-content\/uploads\/2025\/03\/Zero-Day1-Netflix.jpg?w=640&amp;h=360&amp;crop=1\" alt=\"Netflix had two mini-series crack the top 10, while Saturday Night Live marked another milestone. \" class=\"image image--partner\"\/><br \/><\/a>                     <\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The numbers 302 million \u2014 Netflix\u2019s last reported subscriber count for Q4 2024. 13% and 27% \u2014 Q1 revenue and operating income growth year over year, respectively, which were ahead of the company\u2019s guidance. 2\u00a0\u2014 Number of NFL Christmas Day games for Netflix after the company opted into a second game, thanks to the success [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":189730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[44462,10961,9453,13609,45720,28680],"dealstore":[],"offerexpiration":[],"class_list":["post-189729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ditches","tag-general","tag-netflix","tag-reporting","tag-streaming-ott","tag-subscribers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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