{"id":187875,"date":"2025-04-16T11:26:48","date_gmt":"2025-04-16T11:26:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/win-by-focusing-on-your-core-users\/"},"modified":"2025-04-16T11:26:48","modified_gmt":"2025-04-16T11:26:48","slug":"win-by-focusing-on-your-core-users","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=187875","title":{"rendered":"Win by Focusing on Your Core Users"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm?e=ETTTE3747130899&amp;light=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><a href=\"https:\/\/pdst.fm\/e\/traffic.megaphone.fm\/ETTTE3747130899.mp3?updated=1744791880\" target=\"_blank\" rel=\"noopener\"><strong>The Duct Tape Marketing Podcast with <strong>Shane Murphy-Reuter<\/strong><\/strong><\/a><\/h3>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-82686 size-medium alignleft\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/04\/New-DTM-Podcast-Graphics-4-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/04\/New-DTM-Podcast-Graphics-4-300x300.jpg 300w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/04\/New-DTM-Podcast-Graphics-4-1024x1024.jpg 1024w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/04\/New-DTM-Podcast-Graphics-4-150x150.jpg 150w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/04\/New-DTM-Podcast-Graphics-4-768x768.jpg 768w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/04\/New-DTM-Podcast-Graphics-4-75x75.jpg 75w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/04\/New-DTM-Podcast-Graphics-4.jpg 1080w \" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/p>\n<p class=\"\" data-start=\"146\" data-end=\"494\">In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of Go-To-Market at Calendly. Calendly, best known for revolutionizing scheduling software, is now redefining its space by expanding deeper into relationship management and SMB tools without losing sight of its core value: simplifying time.<\/p>\n<p class=\"\" data-start=\"496\" data-end=\"1050\">During our conversation, Shane shared the behind-the-scenes strategy behind Calendly\u2019s evolution\u2014from a simple time management tool to an intelligent, AI-powered business automation platform. As the company scales, its unwavering focus on serving solopreneurs, SMBs, and customer-centric roles like sales and coaching has set it apart in a saturated SaaS market. Shane emphasized the importance of aligning sales, marketing, and customer experience\u2014a key piece of Calendly\u2019s GTM strategy that supports sustainable SaaS growth.<\/p>\n<h3 style=\"text-align: left;\">Key Takeaways:<\/h3>\n<ul>\n<li class=\"\" data-start=\"1076\" data-end=\"1263\">\n<p class=\"\" data-start=\"1078\" data-end=\"1263\"><strong data-start=\"1078\" data-end=\"1105\">Customer Obsession Wins<\/strong>: Calendly\u2019s success is rooted in its deep understanding of time-sensitive professionals like coaches, therapists, and salespeople\u2014its most <strong data-start=\"1245\" data-end=\"1262\">fervent users<\/strong>.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1267\" data-end=\"1435\">\n<p class=\"\" data-start=\"1269\" data-end=\"1435\"><strong data-start=\"1269\" data-end=\"1294\">Grow Without Diluting<\/strong>: Rather than chasing every trend, Calendly avoids becoming a \u201cone-trick pony\u201d by strategically expanding within its strongest customer base.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1437\" data-end=\"1614\">\n<p class=\"\" data-start=\"1439\" data-end=\"1614\"><strong data-start=\"1439\" data-end=\"1475\">Enterprise Can Still Be Personal<\/strong>: Even as it moves into <strong data-start=\"1499\" data-end=\"1524\">enterprise scheduling<\/strong>, Calendly maintains the simplicity and flexibility that made it popular with individuals.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1616\" data-end=\"1778\">\n<p class=\"\" data-start=\"1618\" data-end=\"1778\"><strong data-start=\"1618\" data-end=\"1645\">Smart Product Expansion<\/strong>: By anchoring new offerings in its scheduling core and enhancing them with AI, Calendly innovates while staying true to its mission.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1780\" data-end=\"1972\">\n<p class=\"\" data-start=\"1782\" data-end=\"1972\"><strong data-start=\"1782\" data-end=\"1807\">Blending Sales Models<\/strong>: Shane discussed merging <strong data-start=\"1833\" data-end=\"1855\">product-led growth<\/strong> with a tailored sales approach\u2014ensuring that customers get value whether they click \u201cbuy now\u201d or engage a sales rep.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1974\" data-end=\"2147\">\n<p class=\"\" data-start=\"1976\" data-end=\"2147\"><strong data-start=\"1976\" data-end=\"2010\">Category Creation + Innovation<\/strong>: Calendly isn\u2019t just a tool; it\u2019s shaping how modern professionals manage relationships and time\u2014key pillars of any successful business.<\/p>\n<\/li>\n<\/ul>\n<h3>Chapters:<\/h3>\n<ul>\n<li>[00:09] Introducing Shane Murphy-Reuter<\/li>\n<li>[00:51] Extending Your Core Business<\/li>\n<li>[04:47] How Hyperfocus Protects Your Business<\/li>\n<li>[06:51] Find your Unique Advantage<\/li>\n<li>[10:28] Messaging for Clients with Different Needs<\/li>\n<li>[15:05] Shifting Mindset to Deal with Growth<\/li>\n<li>[17:00] Incentivizing Sales Teams<\/li>\n<li>[19:00] How Will AI Effect Scheduling Software<\/li>\n<\/ul>\n<h3>More About<strong> Shane Murphy-Reuter:\u00a0<\/strong><\/h3>\n<ul>\n<li>Check out Shane Murphy-Reuter\u2019s <a href=\"https:\/\/calendly.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li>\n<li>Connect with Shane Murphy-Reuter on <a href=\"https:\/\/www.linkedin.com\/in\/shanemurfy\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/li>\n<\/ul>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Duct Tape Marketing Podcast with Shane Murphy-Reuter In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of Go-To-Market at Calendly. Calendly, best known for revolutionizing scheduling software, is now redefining its space by expanding deeper into relationship management and SMB tools without losing sight of its core value: simplifying [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":187876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[3147,22359,73625,11344,4666],"dealstore":[],"offerexpiration":[],"class_list":["post-187875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-core","tag-focusing","tag-shane-murphy-reuter","tag-users","tag-win"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Win by Focusing on Your Core Users - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=187875\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Win by Focusing on Your Core Users - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The Duct Tape Marketing Podcast with Shane Murphy-Reuter In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of Go-To-Market at Calendly. 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