{"id":186758,"date":"2025-04-15T21:32:07","date_gmt":"2025-04-15T21:32:07","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/ai-tools-for-businesses-of-all-sizes\/"},"modified":"2025-04-15T21:32:07","modified_gmt":"2025-04-15T21:32:07","slug":"ai-tools-for-businesses-of-all-sizes","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=186758","title":{"rendered":"AI Tools for Businesses of All Sizes"},"content":{"rendered":"


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Imagine having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget.\u00a0<\/p>\n

Today, we\u2019re diving into the world of AI-powered branding<\/a>, where cutting-edge technology is leveling the playing field and enabling businesses of all sizes to craft compelling, professional-level brand messaging. Whether you\u2019re a solo entrepreneur, a small business owner, or part of a marketing team<\/a>, this episode will reveal how you can harness AI to elevate your brand, connect more deeply with your audience, and compete effectively in today\u2019s crowded marketplace.<\/p>\n

Joining us to unpack this game-changing approach is Ruheene Jaura, a true innovator at the intersection of creativity and technology. With 16 years of experience in visual effects for giants like Cirque du Soleil and Marvel, Ruheene has seamlessly transitioned into AI-powered marketing<\/a>. As the founder of heyLevi.ai, she\u2019s revolutionizing brand strategy development. Certified in digital marketing and emerging technologies, Ruheene brings a unique blend of creative vision and technical expertise to help businesses transform their branding through AI.<\/p>\n

AI in Marketing: Unpacked<\/a> host Mike Allton asked Ruheene Jaura about:<\/p>\n

\u2728 AI Democratizes Branding<\/strong>: AI tools are leveling the playing field, allowing businesses of all sizes to access professional-level branding strategies.<\/p>\n

\u2728 Efficiency Meets Creativity<\/strong>: AI streamlines the branding process, freeing up time for human creativity to focus on strategic decision-making.<\/p>\n

\u2728 Adaptability is Key<\/strong>: As AI continues to evolve, businesses must stay adaptable and leverage these tools to remain competitive in their branding efforts.<\/p>\n

Learn more about Ruheene Jaura<\/strong><\/p>\n

Resources & Brands mentioned in this episode<\/strong><\/p>\n

\"Redefining\"Redefining<\/figure>\n

Full Transcript<\/h2>\n

(lightly edited)<\/em><\/p>\n

Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura<\/h3>\n

[00:00:00] Ruheene Jaura:<\/strong> I actually think that AI is here not to replace human creativity. I really think it\u2019s here to help us be better and be more creative because when you\u2019re coming up with anything creative, right, whether you\u2019re writing content<\/a> for your business or you\u2019re trying to write a business proposal, whatever it is that you\u2019re doing, there\u2019s a, there\u2019s a, it\u2019s a mix, right?<\/p>\n

It\u2019s a mix of research and understanding<\/a> best practices, understanding your business\u2019s positioning, what makes you special, and there\u2019s the creative part of it. Which is how you write all of that, how you convey and communicate all of that. But when you treat it in a way where it does 60 to 80 percent of the work for you, and then you come in with your creativity, your special sauce, if you will, and add that to whatever AI is giving you, that\u2019s really the part that, that makes the magic.<\/p>\n

[00:00:46] Mike Allton:<\/strong> Welcome to AI in Marketing: Unpacked, where we simplify AI for impactful marketing. I\u2019m your host, Mike Allton here to guide you through the world of artificial intelligence<\/a> and its transformative impact on marketing strategies. Each episode, we\u2019ll break down AI concepts into manageable insights and explore practical applications that can supercharge your marketing efforts<\/a>.<\/p>\n

Whether you\u2019re an experienced marketer just starting to explore the potential of AI, this podcast will equip you with the knowledge and tools you need to succeed. So tune in and let\u2019s unlock the power of AI together.<\/p>\n

Greetings program. Welcome back to AI in Marketing: Unpacked where I selfishly use the time to pick the brains of experts, keeping up with and integrating or layering artificial intelligence into social media, content, advertising, search, and other areas, additional marketing, and you get to learn to subscribe to be shown how to prepare yourself and your brand for this AI revolution<\/a> and come on ahead now, imagine.<\/p>\n

Having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget today, we\u2019re diving into the world of AI powered branding. We\u2019re cutting edge technology is leveling the playing field and enabling businesses of all sizes to craft compelling, innovative, and innovative.<\/p>\n

Professional level brand messaging, whether you\u2019re a solar entrepreneur, small business<\/a> owner, or part of a marketing team, this episode will reveal how you can harness AI to elevate your brand, connect more deeply with your audience and compete effectively in today\u2019s crowded marketplace.<\/p>\n

Joining us to unpack this game changing approach is Ruheene Jaura a true innovator at the intersection of creativity and technology. With 16 years of experience in visual effects for giants like Cirque Soleil and Marvel, Ruheene has seamlessly transitioned into AI powered marketing. As the founder of heyLevi.ai, she\u2019s revolutionizing brand strategy development. Certified in digital marketing and emerging technologies. Ruheene brings a unique blend of creative vision and technical expertise to help businesses transform their branding through AI.<\/p>\n

Hey, Ruheene, welcome to the show.<\/p>\n

[00:02:48] Ruheene Jaura:<\/strong> Hey, Mike. Thanks so much for having me. I\u2019m really excited to be here.<\/p>\n

[00:02:51] Mike Allton:<\/strong> So glad to have you. Let\u2019s start if you could by just kind of walking us through your journey from visual effects, which is super cool, by the way, to AI powered marketing.<\/p>\n

How did that unique background influence your approach to branding?<\/p>\n

[00:03:05] Ruheene Jaura:<\/strong> You know, it\u2019s all about storytelling. I think we all know that whether we\u2019re marketers or not, we all have a personal story. And when we become business owners<\/a> and start marketing what our offers. It\u2019s really all about now our customer\u2019s<\/a> story and how our products and services fit in with their story So it\u2019s really at the end of the day all about storytelling And if you\u2019re not telling a story with your products and services Then you\u2019re missing out on a huge market because that\u2019s really what people want to see is a story and they want to see themselves in that story.<\/p>\n

So actually even before visual effects and Marvel I was, I was doing architecture. So I went to undergrad for architecture and it really, the whole storytelling thing, believe it or not, started with architecture because I realized that when you\u2019re designing things spaces, physical spaces for people. It\u2019s all about the stories that are going to be lived and experienced in those spaces. And so my brain just automatically started thinking in terms of stories right from my architecture days. And then when I went into visual effects and I started working with with, you know, companies like Marvel Avengers and all the bigger bigger productions.<\/p>\n

I really started to see that come to life. I mean, even though, you know, we went from physical spaces to now Marvel movies, which are two totally different things. The one constant that that stayed the same is the fact that people can see themselves in that story. So when somebody likes an architectural space or a home, for example, when you\u2019re looking to buy a home, it\u2019s really when you\u2019re walking through the home, you think about how you\u2019re going to create stories in each space in each part of the home.<\/p>\n

And that\u2019s what comes to life in your brain. And you decide whether you want to live there or not, whether you want to buy the home or not. And again, when you\u2019re watching a movie, you you ask yourself whether it\u2019s a superhero movie or a documentary. It\u2019s really about, do you see something about yourself in that story that makes you want to watch it through the end or not?<\/p>\n

So I don\u2019t know if that answered the question or, or if you want to, yeah.<\/p>\n

[00:05:09] Mike Allton:<\/strong> Well, yeah. So, so, so take it further than that. So the next step is you started to delve into AI. Yeah. I used delve in person on purpose, but tell me how you got into AI.<\/p>\n

[00:05:20] Ruheene Jaura:<\/strong> So after working on visual effects I really started to get in that\u2019s when I started getting into marketing because while I was doing visual effects and in between projects I started working on You know, marketing spots for companies like Apple, Motorola, Radio Shack back in the day Amazon. So I was on a lot of their product launches as part of the marketing<\/a> team.<\/p>\n

And that\u2019s how I got into marketing. And again, the storytelling part is just stayed through those, those years. But AI, you know, when, I\u2019ve always used AI tools. I\u2019m always looking for tools, whether they\u2019re AI or not, to help make my work easier, help me be more efficient. And so when OpenAI<\/svg><\/span><\/a> came up with their API and made AI so accessible to everyone, I decided at that point to take all of the frameworks and the learnings that I had through my 16 years of work experience in film and in marketing and really combine those into an easy to use tool using AI that would help put that 16 years of experience into business owners and marketers hands that maybe don\u2019t have that kind of experience and are looking for a little bit of help.<\/p>\n

[00:06:30] Mike Allton:<\/strong> Love that. I mean, as the Chief Storyteller at Agorapulse, most of you listening, know that\u2019s, that\u2019s where I call home for my full time job. I literally just spent the afternoon today before joining you, Ruheene, in this recording, crafting our Agorapulse brand story and our storytelling guidelines, because there\u2019s so many people in the organization that are part of the storytelling process of our brand.<\/p>\n

It\u2019s not just marketers, it\u2019s sales team members, it\u2019s not just. customer support team members, it\u2019s engineers because to your point, right? They\u2019re crafting a product that our customer stories are going to be told within that product. And so I was spending a lot of time thinking through what should our story guidelines be a storytelling guidelines and what makes for a good story.<\/p>\n

And throughout that entire process, hand in hand, AI to help me turn that into a narrative and approach that the rest of our team could use. But I want to focus for a moment on some of the small businesses that you\u2019ve been working with from that marketing perspective, from that brand perspective, what do you see some of the biggest challenges are that they\u2019re facing, particularly when it comes to building and developing their own brand strategy?<\/p>\n

[00:07:40] Ruheene Jaura:<\/strong> I think the biggest problem is that most marketers newer marketers and small business<\/a> owners who are trying to market themselves because of a low budget they\u2019re really, they\u2019re struggling to understand how to grow their business from just a business into a brand. And so a lot of folks will think when they think of branding, they think of colors and fonts and, you know, all the things that make their, their pages, their web pages and their social media<\/a> posts pretty.<\/p>\n

But I think there are very few people who actually understand that a brand is so much more than that. Yes, the colors and the fonts feed into it, but it\u2019s really the, Why they feed into it, right? So the reason those colors and fonts are important are because of the emotion and the experience that you\u2019re invoking in your audience.<\/p>\n

And so what is it that they\u2019re feeling when they come across your brand? And so whether you, you know, whether it\u2019s intentional or not, whether you\u2019ve built a brand intentionally or not, you have a brand, right? And when it\u2019s not intentional and all you\u2019re focusing on are the pretty stuff, the colors and the fonts you might be missing the overall experience that your audience is having with your brand. So it\u2019s really about again back to storytelling, right? So what is their story and how do you fit in with that story? so I always say that it\u2019s the brand narrative is really your customer\u2019s narrative And how you fit in as the expert in that story and that\u2019s how you position yourself.<\/p>\n

So I always talk about how branding goes hand in hand with positioning. It\u2019s how you\u2019re positioning yourself in the market and how you\u2019re fitting in with your customers narrative.<\/p>\n

[00:09:14] Mike Allton:<\/strong> I\u2019m so glad you brought up the Why, because that is so critical. That\u2019s why I was talking about a moment ago, how I spent the entire afternoon developing the Agorapulse brand story, because that is our Why.<\/p>\n

Why do we do what we do and why do we do how we do it? In other words, you know, we\u2019re doing things a certain way. Why are we doing it that way? Right. We\u2019re helping our customers with social media<\/a>. Yeah. We could say why we\u2019re doing that, but the way that we help customers with their social media<\/a> management is different from other people.<\/p>\n

And there\u2019s a reason for that. There\u2019s a why behind that. And we wanted to make sure that that was articulated in a way that everybody in the organization would know, and then be able to infuse into everything that they\u2019re doing. So when you\u2019re talking to customers, small businesses, medium sized businesses, whomever, and they\u2019re trying to figure out.<\/p>\n

You know, their brand strategy, their brand story. How do you see AI technology coming in to help them with these kinds of challenges and kind of almost democratizing that access to professional level branding?<\/p>\n

[00:10:17] Ruheene Jaura:<\/strong> Yeah. So this again goes back to my days working on the product launches that I mentioned earlier in particular Apple and Amazon.<\/p>\n

And I love telling the story But, you know, there\u2019s so much to be learned from the way Apple positions itself and its products and the way Amazon does it. And we both know they\u2019re both amazing companies. They\u2019ve both done so well for themselves, but we all know that Apple has built this like crazy fan following, right?<\/p>\n

And it\u2019s all because they\u2019re all about brand led marketing. We\u2019ve all heard of product led marketing, but I don\u2019t think enough folks are talking about brand led marketing. So the way Apple has been able to create this brand. Now, Amazon has a brand and they have a very strong brand for sure. But if you look at Amazon\u2019s launches, each of their product launches have been very product led and there\u2019s a lot of strength in that, but really, it comes down to brand loyalty. Right? And the reason I say that is because someone like Apple, we all know that they\u2019ve released products over the years. Some of them have been amazing. And some of them have been Right.<\/p>\n

Like I\u2019m an Apple fan, so don\u2019t, don\u2019t come at me for saying that, but I use a lot of Apple products. But let\u2019s be honest. Like if you compare what Apple has released over the years, especially after Steve Jobs was gone what they\u2019ve released over the years has been. Pretty crappy compared to some of the Android stuff that\u2019s been coming out in parallel, right?<\/p>\n

The Android products and the Samsung products that come out, if you\u2019re really talking about technology and futuristic, you know features, the Samsung products actually have better features and more user friendly features than Apple has, has had over the past few years, but the reason why people who use Apple, including me, will not move away to another product that may be better or superior is because we have brand loyalty.<\/p>\n

And so that comes with a lot of forgiveness when there are product launches that maybe aren\u2019t so great. On the other hand, when Amazon launches products, it is on a product basis, right? If they launch a product that sucks, nobody\u2019s going to buy it. Unlike Apple, when they launch a product that sucks, their fanboys are still going to buy it.<\/p>\n

Fanboys and fangirls. And it all comes down to really understanding how you\u2019re marketing yourself. If you\u2019re marketing just your products and services, again, you\u2019re at the risk of, yes, if you have a strong product or service, that\u2019s going to be great. It\u2019s going to work out great as long as you\u2019re doing the right thing product led marketing approach, but at the core of it, you really want to think about how to build a strong brand, because if you release multiple offers or products or services over the years just know that if you\u2019ve built a strong brand at the core of it you have a lot of forgiveness and those launches when they don\u2019t go so well.<\/p>\n

So all that being said, now we\u2019re talking about Apple and Amazon and not all of us have the kinds of budgets that they have, right. To build that strong brand. And so. That\u2019s where AI comes in, because when you feed the right context and frameworks into AI, now AI knows how to brand, how to kind of mimic some of those more popular brands, like Apple, Nike, Lululemon, if you\u2019ve heard of that.<\/p>\n

So those kinds of brands, even when they don\u2019t have the best product, Nike has always had a good product, I think. But like Lululemon, if you\u2019re, if you\u2019re familiar with that, that\u2019s like a clothing brand, right? Their quality sucks. But Here I am sitting in all lululemon because that\u2019s what I again, it\u2019s a brand thing.<\/p>\n

And, and I pay top dollar for it, but again, it\u2019s the whole brand. And I\u2019m sure we have viewers right now. And my husband is one of them. Who\u2019s always like, why do you pay so much money for a brand? That\u2019s stupid. Buy a better quality product. That\u2019s actually going to last you longer. And, and yeah to add context to that. He\u2019s an Android user. But you see where what I\u2019m saying as a business, regardless of whether you agree with that approach or not, you\u2019re setting yourself up for success in the long run. If you\u2019re coming from a brand led approach. Now to your question of, you know, how does A. I help kind of democratize that approach?<\/p>\n

Previously You had to have a big marketing team or you had to spend quite a bit of money just to come up with a strong brand. Now what I mean by a strong brand is again, not just the colors and the fonts. Those are definitely part of it, but really your brand narrative, how you\u2019re positioning your brand in the market how you\u2019re connecting with your ideal customers. All of that feeds into your brand.<\/p>\n

And so when you think of it more holistically like that, and you ask for AI\u2019s help in helping you create that brand, and then from there, every piece of content that you create. So we were talking about social media, but really it\u2019s whether it\u2019s social media or a video script for YouTube<\/a> or a blog post or a sales page, when everything feeds off of that core brand, like Apple does, you start to see that It kind of forms this experience for your users that they will keep wanting to come back to because they know what to expect, even if a product or service isn\u2019t the best one out there isn\u2019t the best on the market, they still want to stay with your brand ecosphere because of that brand loyalty.<\/p>\n

[00:15:11] Mike Allton:<\/strong> Okay. First of all, you\u2019ve just given us a masterclass on, on marketing strategy<\/a>. Folks go back and re listen to this past segment a couple more times and really think about what Ruheene just said, because everything you said is absolutely correct. And I\u2019ll ask you listeners, indulge me for a second, think about Apple and come up with some adjectives that describe Apple as a brand in your mind, and do that for 30 seconds, and then try to do that for Amazon.<\/p>\n

And I think you\u2019ll struggle. I think you\u2019ll struggle quite a bit to come up with any really interesting adjectives, you know, other than maybe two day delivery. We don\u2019t even know if that\u2019s an adjective, right? There\u2019s things that you could associate with that brand, but not adjectives about the brand. And that\u2019s the difference between brand led.<\/p>\n

And, and to your point, like I\u2019ve already referenced a couple of times, I spent hours this afternoon working on the Agorapulse brand story and storytelling guidelines. And this was actually just the culmination of probably a three month project. I took on the role in, in the summer of this year. And that\u2019s been one of the things I needed to do because we did not have an identified or documented brand story.<\/p>\n

We had, to your point, brand voice guidelines. Color logo, some bit about how we communicate, right? But nothing really in depth documented. And so I had to go through an entire process of defining, you know, what is a brand story? What frameworks are we going to use? Cause there\u2019s a lot of options, you know, to come up with, you know, there\u2019s, there\u2019s story brand, there\u2019s Tamsin Webster\u2019s red thread, which is ultimately what we ended up using.<\/p>\n

And there\u2019s quite a few others. That was something that literally I was paid full time. As an exercise to think through that based on my decade plus of marketing experience. And to your point, now AI comes along and simplifies this and it may not necessarily be, you know, McKinsey and company level consulting quality, but it\u2019s great.<\/p>\n

It\u2019s really, really good. Whatever AI is going to come up with and the more you\u2019re able to put into it, the more you\u2019re going to be able to get out. And I\u2019d like to kind of go on a little tangent here for a moment, because I know a lot of what we\u2019re talking about is what your tool does for folks. And I\u2019d love for you to share a little bit more about what heyLevi does and how that works for brands.<\/p>\n

[00:17:29] Ruheene Jaura:<\/strong> Yeah. SheyLevivi actually does a lot of what we were talking about. And just before I forget, Mike, one thing that you just touched upon is the brand voice, right? And even that is more than just fonts and colors. It\u2019s really about the tone of voice, like your writing style, your style, the energy you have in your writing and in your content that also needs to say cohesive. That\u2019s also a part of your brand. And so a lot of that is what heyLevi does, right? It recognizes and it tries to understand your unique brand voice and your brand narrative, your customer avatars both on a brand level and then on a product and service level, right?<\/p>\n

Which are more dialed in. And Yeah. Understands that not just in terms of like when you when you think about customer avatars, right? Like tell me, actually, Mike, I\u2019m going to put this question on you. What do you think about when you think of customer avatars? Like what do you expect to see on a customer avatar card?<\/p>\n

[00:18:18] Mike Allton:<\/strong> I\u2019m looking for titles. I\u2019m looking for demographics for my graphics. I\u2019m looking for an understanding of who within a specific organization and what that organization looks like. The brand, whether it\u2019s my own or somebody I\u2019m working with. They\u2019re trying to target, right? So what verticals, you know, how big a company, what kind of company and who within that company, and then beyond that, that firmographic information, such as, you know, what do they want, what are they looking for, what are they trying to accomplish, where are they struggling, you know, what challenges are they facing that the brand may or may not have input in a solution for<\/p>\n

[00:18:53] Ruheene Jaura:<\/strong> Great.<\/p>\n

So to summarize that, would you say that you\u2019re really thinking about demographics and pain points, but what about decision making drivers? What about their inner beliefs, their inner philosophical beliefs and their inner, like, stories that they\u2019re telling themselves, their inner dialogue that they\u2019re talking about inside their heads.<\/p>\n

How are we tapping into that?<\/p>\n

[00:19:18] Mike Allton:<\/strong> Yeah, and that\u2019s the kind of thing that I would say is typically missing from, you know, if a business has a persona or an ICP at all. They probably don\u2019t have that.<\/p>\n

[00:19:28] Ruheene Jaura:<\/strong> Exactly. Yeah. And so that\u2019s the gap that we work on, on filling. So we help you go like really, really deep into your customer avatars, right?<\/p>\n

So not just demographics and pain points. Those are great. And those are necessary. Don\u2019t get me wrong. Absolutely necessary. But unless you\u2019re also understanding who they are on a deeper level, what their philosophical beliefs are, what their social wants and needs are how they think emotionally, we\u2019re all emotional beings.<\/p>\n

And I think we\u2019ve all heard this, right? We\u2019re all emotional beings. And you know, when you sell, you want to sell to the emotional part of a human being, but that\u2019s where the entire demographics and pain points fall short because you\u2019re not actually addressing their emotional needs. So when you start to think of your customer avatars as like holistic human beings that have flaws just like we do, that have emotional needs that usually trump our logical and wants and needs, what we think we want is usually not what we want.<\/p>\n

When we go into a store to buy something, why is it that nine times out of 10, we usually buy something else? We don\u2019t buy what we walked in there for, right? Whether we actually buy the thing that we walked in for, But a different style that we had in mind or a totally different thing. Or that thing plus five other things.<\/p>\n

Like there\u2019s a reason why we do that, right? We tell ourselves we\u2019re only going to spend this much. This isn\u2019t my budget today. And then we go and convince ourselves that no, this is really going to change my life for me. And so I\u2019m also going to purchase this. So all of that comes down to if you are, you know, if you\u2019ve ever found yourself trying to offer a discount in order to close a sale.<\/p>\n

And I\u2019m not talking about seasonal discounts, right? Those are great. But I\u2019m talking about if you\u2019ve ever been on a sales call and somebody has been like, Oh, but I can do, I can get the same thing somewhere else for like a hundred dollars. a lower price and you feel like you feel the need to price match in order to close that sale.<\/p>\n

That just means that you haven\u2019t really understood their wants and needs on that emotional basis, right? Because all of us are willing to pay more money, even though we don\u2019t like to admit it. All of us are willing to pay more money for something that we emotionally believe will give us more satisfaction than we will spend on something that we know is a need.<\/p>\n

And that\u2019s going to solve a pain point for us, if that makes sense.<\/p>\n

[00:21:42] Mike Allton:<\/strong> It makes complete sense because it\u2019s 100 percent true. I don\u2019t know if those of you listening know enough about my history<\/a>. I used to sell swimming pools and hot tubs, and this was a long time ago. This is about 10 years ago, but I used to sell swimming pools in Northern Ohio.<\/p>\n

And the thing is, people would not come in to, our warehouse to buy a pool, they weren\u2019t interested truly in the width of the pool wall or how high it was or how many horsepower went into the filtration system. They were buying a backyard experience, and if it was a family, right, they were also buying things like safety for their Children, you know.<\/p>\n

You know, being able to have experiences at home, rather than having to waste time, taking them to other kinds of pools, right? There were all these values that went into the play. And the moment I understood that and was able to reflect that and communicate that in my verbal, you know, sales that was the moment I became the number one salesperson in the entire organization, right?<\/p>\n

Because then I\u2019m talking to these customers about what they really want to accomplish and not wasting time talking about trivialities, like, you know, That don\u2019t really matter, right? It\u2019s, it\u2019s, it\u2019s features versus benefits in a lot of ways. So that\u2019s amazing. And let me make sure that myself and everybody listening understands correctly.<\/p>\n

So with heyLevi, there\u2019s, I\u2019m assuming some kind of a process where I feed it information about my business and that it helps me to develop this really thorough target persona. Is that right?<\/p>\n

[00:23:15] Ruheene Jaura:<\/strong> Yes. And so you start, the whole app is again, centered around your unique brand. So you tell it four pieces of information which are, what do you do for your audience?<\/p>\n

What do you stand against? So really like what, you know, you always want to juxtapose, haven\u2019t used that word in like years. I feel like, uh, you want to really compare what you do versus what you stand against. What are you really good at versus what your competitors are doing, right? And so it\u2019s really understanding that.<\/p>\n

What do you do? What do you stand against? What do you do that nobody else is doing? And what is that core thing that people that, that you do that they\u2019re not going to get anywhere else. So once you can answer these questions clearly, I mean, that\u2019s the part that we\u2019re relying on you to actually know about your business and most of us do.<\/p>\n

Right. It\u2019s, it\u2019s putting those into words and actually pulling that into all of our content that we stumble on. But as long as you can give the AI those pieces of information, it will create an entire brand narrative for you. So it will identify who your brand customer avatar is. Again, this is not as dialed in as your product level, because we\u2019re not at a sales level yet, right?<\/p>\n

So your products and offers, think of those as things that you\u2019re going to sell. So your brand is not something you\u2019re selling. That\u2019s the experience that we\u2019re building, right? That\u2019s the core of who we are. So at that level, your customer avatar is this broader customer avatar. We\u2019re still talking about there, we\u2019re not talking about decision making drivers because we\u2019re not trying to get them to purchase anything just yet. But we are trying to understand them in terms of social, emotional, and philosophical beings, even at the brand<\/a> level. So what it does for you is it helps you identify that it helps you identify what their story is Including pain points, but really what their overall story is and how you as a brand would position yourself in that story. Where do you come in as the expert?<\/p>\n

And how you\u2019re going to lead them to success or that ultimate goal that they\u2019re looking for. Now we all know a good story always comes with the fear of what may happen if things don\u2019t go as planned. So that all, that\u2019s also something you always want to include in your brand narrative. You know, if, if you work with us, for example, this is the journey that will lead you through, but if you don\u2019t take action today<\/a>, this is what could be at risk.<\/p>\n

So it helps you dial in all of that and your, your colors and your fonts and all of that as well. So it helps you build all of that. That then gets saved as your brand messaging playbook in your heyLevi account. So you always have that to reference whenever you\u2019re creating any, any piece of content from there.<\/p>\n

When it comes to sales, now you would create a more detailed product level. Which again applies to whether you\u2019re selling a product or service. It\u2019s really your offer. We\u2019re just using product a little loosely. But it\u2019s really any offer that you offer. It\u2019s about what makes you different, how you compare with your competitors, how your customers are perceiving that value difference between what you offer them versus your competitors.<\/p>\n

And if you\u2019re listening closely to this, you might be Start to see how this can also help your sales calls or sales conversations. Because when you\u2019re trying to have that sales conversation, when you\u2019re on a sales call and somebody says, well, so and so is giving me the same thing for like half the price.<\/p>\n

One thing to note is that they\u2019re there with you for a reason. So just because they\u2019re saying that is not a clue for you to lower your price or price match. But as long as you\u2019re clear about what that compared to offers and how you\u2019re That\u2019s the time when you want to present that information. And when you do that, you\u2019re helping that customer see themselves in your story and vice versa, right?<\/p>\n

That you\u2019re also helping them see how you would fit into their story. And then price doesn\u2019t matter.<\/p>\n

[00:26:54] Mike Allton:<\/strong> I love it. And you know, I love that you\u2019re working in, you know, NLP triggers like, well, what happens if you don\u2019t? That\u2019s fantastic folks. We\u2019re talking with Ruheene about building terrific brand strategy and documentation and putting that into place using AI.<\/p>\n

In a moment, we\u2019re going to talk about how these methods compared to traditional approaches. But first let me share with you the tool that I\u2019m using to prepare this podcast, help me with newsletters. All of my other marketing and business tasks.<\/p>\n

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So just to draw a distinction between what you guys just heard. Magai, the tool that I\u2019m using all the time and heyLevi, with Magai, you\u2019re, you\u2019re looking at a wrapper for the other large language models. It\u2019s a blank canvas on which you can talk back and forth with them.<\/p>\n

And that sort of thing, in order to create a marketing strategy or a brand strategy or brand story, you\u2019d have to know what you\u2019re doing. You still have to be able to ask the right questions and evaluate the responses and work with it back and forth. So I used Magai<\/a> and Claude to develop, you know, a lot of Agorapulse\u2019s documentation for their storytelling guidelines and so on.<\/p>\n

But I knew what I was doing. I was aware of Tamsen Webster\u2019s red thread framework enough to Talk to the AI about that and say, Hey, look, I\u2019d like to compare story brand with the red thread and see what are the differences between those two frameworks. I know I want to use a hero\u2019s journey approach with most of our storytelling, but I want to look at some other options, right?<\/p>\n

All that information was already baked into my head with hey Levi, you don\u2019t need to know all of that information to your point where you\u2019re just going to answer those four questions. And that may require a lot of thought. You might need to go to some other team members and think about it, which is, which is good.<\/p>\n

You should put time and thought into those kinds of approaches and making sure you\u2019ve got the right information up front about who you are, who you\u2019re targeting, that sort of thing. But at the end, you get this fantastic playbook or series of playbooks that you\u2019re able to employ. So that\u2019s one of the differences between an AI assisted<\/a> approach and kind of a more traditional approach.<\/p>\n

What are some of the differences that you think of when it comes to branding and it comes to like time, cost and effectiveness with its AI versus traditional?<\/p>\n

[00:30:12] Ruheene Jaura:<\/strong> I really like what you just said about you know, having to know what frameworks you want to use for your use case versus not knowing. And I think this ties into both, you know, smaller business owners who don\u2019t really know<\/a> much about marketing or newer marketers, but also the more experienced marketers because as marketers, and I\u2019ve been doing this again for over 16 years at this point, but I\u2019m You know, I we have over 60 frameworks.<\/p>\n

I think 70 frameworks at this point built into the app. Over 150 prompts built into the app, but that\u2019s not to say that that is an exhaustive list, right? These frameworks are evolving constantly. They\u2019re growing. They\u2019re morphing into different frameworks. It\u2019s really keeping up with what\u2019s working today because what worked two years ago, five years ago may not be working today, or it might be.<\/p>\n

And it\u2019s really being aware of what\u2019s working versus not working. And so that\u2019s some of the heavy lifting that hey Levi takes off of you is it, you know, you\u2019re not on the line to constantly be keeping up with you know, the latest marketing strategy or the latest prompt technique<\/a> and all of that stuff.<\/p>\n

And, you know, I\u2019m in this, I\u2019m in a few AI groups on Facebook and something that I saw when 4. 0 came out and then again, 2 months after it came out, which was just a few weeks ago, actually They\u2019re constantly evolving their models, right? And to get a little technical on you here. They\u2019re constantly trying to save people money, right?<\/p>\n

And so they will consistently not just optimize their models, but they\u2019ll try and pointed to cheaper versions of their models, which Is good because it\u2019s saving you money. But the part that sucks is that when you have a prompt that is working really well with one version, it may not translate. And usually nine times out of 10, actually it won\u2019t translate.<\/p>\n

And then, so people will come on and be like, Hey, I have these prompts that were working great in Chat GPT. Has anyone else noticed that they\u2019re not working anymore? And so really what you need is, you know, you need this digital team, unless you have a budget to hire an actual human team<\/a> to keep up with not just marketing frameworks, but prompt techniques and all of this, right.<\/p>\n

When you\u2019re using AI and, and even if you have the budget to hire this big team, they\u2019re also using tools to keep themselves more effective and more efficient. So. In terms of the playbooks that we were talking about, you know, once you build out your brand playbook, once you have all of your product and offer playbooks let\u2019s be honest, I don\u2019t know about you, but if you\u2019ve ever created a playbook I don\u2019t know how often you actually use it or look at it.<\/p>\n

We all, we all like create playbooks with the best intentions, right? They\u2019re, they have so much good information, but actually going through it and getting your entire team on board with, you know, constantly looking at that and being aware of what it has and any updates that you make to it. That\u2019s where the challenge comes in.<\/p>\n

It\u2019s really easy to make a good playbook. But it\u2019s really hard to a, keep those playbooks updated and then be, have your entire team or even yourself. completely familiar with that playbook where it\u2019s like that, right? It comes out in all every piece of content that you create. And so that\u2019s also the part that heyLevi does for you.<\/p>\n

It stores all of your playbooks. It\u2019s easily accessible. You don\u2019t have to go through an old Chat GPT conversation to see where you gave a context about your customer avatar to try and change it. You can simply just edit it just like you would in a Word doc, for example. And it already has that context moving forward.<\/p>\n

And whenever you need to create any content, you just pull those playbooks in and it automatically has all of the context without you having to remind it or tweak it on the spot.<\/p>\n

[00:33:31] Mike Allton:<\/strong> That\u2019s a really great example with The Social Media Hat and this podcast as a, as a solopreneur, right? This is my side hustle.<\/p>\n

I I\u2019m leaning on these documents to help me. And I\u2019m leaning on these processes to help me execute faster and stay on brand and message and so on. But that\u2019s also one of my fears, you know, with Agorapulse and other large companies that I might work with, where we do create all this great information, whether it\u2019s with AI or not, and we worry that it\u2019s going to become shelfware.<\/p>\n

Right. A document that\u2019s just put on a shelf someplace and maybe they\u2019ll look at it again in 12 months. Like, Oh, wow. Yeah, we did all that back in 2023. Maybe we should do something again with that. And so I love that that\u2019s built in now. And that\u2019s part of the process because I was going to remark earlier as fantastic as it is to have those personas and those playbooks developed.<\/p>\n

That\u2019s just the beginning, right? The next step is you help your reader. Yeah. Users use that information in every step of the way in terms of building a marketing strategy<\/a> in the various pieces of content and copy that they\u2019re going to have to create. But you mentioned humanity a moment ago, and I wanted to ask you about that, right?<\/p>\n

How do we make sure that humanity continues to be a part of these processes and how do you see that evolving as you know, AI becomes more and more prevalent as part of branding and marketing?<\/p>\n

[00:34:50] Ruheene Jaura:<\/strong> Yeah. I actually think that AI is here not to replace human creativity. I really think it\u2019s here to help us be better and be more creative.<\/p>\n

Because when you\u2019re coming up with anything creative, right, whether you\u2019re writing content<\/a> for your business, or you\u2019re trying to write a business proposal, whatever it is that you\u2019re doing, there\u2019s a there\u2019s a it\u2019s a mix, right? It\u2019s a mix of research, And understanding best practices, understanding your business\u2019s positioning, what makes you special.<\/p>\n

And there\u2019s the creative part of it which is how you write all of that, how you convey and communicate all of that. And so when you use AI as a tool to help with more of the logical aspects, right, which it\u2019s great at it cannot mimic human emotion and human creativity just yet. But when you train<\/a> it in a way where it does 60 to 80 percent of the work for you and then you come in with your creativity, your special sauce, if you will and add that to whatever AI is giving you, that\u2019s really the part that, that makes the magic.<\/p>\n

I\u2019m not going to sit here and lie that, you know, it\u2019s the AI that\u2019s creating the magic for you. It\u2019s just, Let me put it this way. I can either be like a task manager and I can get a lot of stuff done. If I have a checklist, I can spend one day and just go through my entire task list. But I cannot be creative at the same time because they\u2019re using two separate parts of my brain.<\/p>\n

And so where you come in is the creative part of your brain needs to be relieved of all the non creative tasks so that you can be more creative. So that you can you can bring that special sauce out in every piece of content or writing that you do<\/p>\n

[00:36:25] Mike Allton:<\/strong> love that. That\u2019s that\u2019s a reflection of, you know, one of the use cases I\u2019ve talked about a lot on this show, which is the show itself.<\/p>\n

I\u2019ve got many podcasts with Agorapulse. I\u2019ve got this podcast on the side. I used to spend two hours researching and preparing for every<\/a> single interview. And now that I\u2019ve got a custom GPT<\/a> and an assistant in the A. I to help me as a showrunner. It\u2019s 20 minutes instead of two hours to prepare for each individual episode, which frees me to find more guests, spend more time talking to them, spend more time exploring the stories and the expertise and so on.<\/p>\n

So that\u2019s fantastic. I\u2019d love if you could share a success story of one of your customers or businesses that you\u2019ve worked with and share how they\u2019ve significantly improved Their own brand presence using AI tools<\/a>.<\/p>\n

[00:37:12] Ruheene Jaura:<\/strong> Actually, I\u2019d love to share the story of heyLevi itself. I mean, we we launched our first version of our app two years ago.<\/p>\n

Actually exactly two years ago now it was October, 2022. And we were called iGen. We had a totally different name, totally different brand, really no brand. That was one of our, like, we\u2019re just going to build a product and not focus on the brand so much. And so for a year we tried to sell that.<\/p>\n

And we, we had a great, like, I would say. pilot program. We really were just looking for 10 people to use it, give us feedback. We actually ended up selling 34 of those like what we were calling pilot licenses, which were really cheap. We ended up selling 34 of those and 31 out of those 34 users actually became paying customers into the fuller version of the product when, when we launched that.<\/p>\n

So that was great, but we couldn\u2019t get past that. People who would come in and actually use our product loved it and they would stay on. But it was really trying to get new people to try it. And so we struggled with that for for a good part of a year. And it was only in October 2023 now. So a year ago, we decided that we really were lacking the, the brand.<\/p>\n

And so, You know, that\u2019s actually when heyLevi. heyLevi was just a content generation<\/a> tool initially. But I really started to think about all the things that I\u2019ve learned over my 16 years of experience, thinking I have not used any of that in this product. We were just looking at a pain point of content creation on frameworks, and we just kind of built in these frameworks and content creation and made a promptless version of this of an app of an AI app.<\/p>\n

But we weren\u2019t really doing it justice by really it coming from a brand strategy from a core brand strategy. And so that\u2019s when we took a step back and I was like, okay, so me and my business partners, we were actually up till 3am this one night trying to come up with ideas. We were like, how about we do this?<\/p>\n

How about we do that? And it was at 3am and I\u2019m so embarrassed to even say this. But it was at 3am when I realized like, We have built all of these frameworks already into the app. So let\u2019s have iGen at the time. That\u2019s what it was called, right? So we were like, let\u2019s just have iGen rebrand itself, right?<\/p>\n

Rebrand and reposition itself. And so that\u2019s what we did. Like we, we got nowhere that night. We had some great ideas, but we found flaws in all of them. And so the next morning I opened up the app and I just had it rebrand itself. Reposition itself, come up with a positioning strategy for itself. And we followed that entire strategy to the T.<\/p>\n

And within that quarter, this was October, 2023. And by December, 2023, we had quadrupled our sales.<\/p>\n

[00:39:42] Mike Allton:<\/strong> Wow. It\u2019s funny because it\u2019s almost like a a page out of the book Menagerie where it was October 15, 2023 at 4 a. m. When iGen became self aware and rebranded itself, say Levi,<\/p>\n

but I love it. That\u2019s a fantastic story. And to go back to our earlier point of how important it is to have humans in the loop. My last question to you is one of the ones that that Claude came up with. And I always laugh when Claude wants me to ask this question because a human wouldn\u2019t ask it. Claude wants to know, looking ahead, how do you envision AI further transforming the landscape of brand strategy and marketing in the next 5 10 years?<\/p>\n

And the human in me laughs at that because nobody knows what\u2019s happening in AI in 5 10 years. We\u2019re lucky if we can predict 5 10 years. To 10 minutes, right? I mean, things are changing so fast in this particular industry, but the, the, the gist of the question is fantastic. I\u2019d love to end with you sharing what you think is coming next, whether it\u2019s with your project or the industry overall.<\/p>\n

[00:40:49] Ruheene Jaura:<\/strong> I\u2019ve been seeing this one thing about AI and I wonder if it\u2019s still relevant. I feel like it still is. And so I\u2019m going to say it again. But when AI<\/svg><\/span><\/a> was like still kind of new about a year, year and a half ago, there were a lot of people that were very anti AI and there still are. And I get that. I get why.<\/p>\n

But You know, to me, I has always been like the Internet, right? It\u2019s brand new. And when the Internet came out, by the way, I have a news clipping somewhere, which I\u2019ve saved, which I thought was hilarious when the Internet was a thing. I can\u2019t remember what year this was now, somewhere around 2000 or before that.<\/p>\n

I can\u2019t remember. Can you imagine that we actually lived through a time when there was like no Internet? Anyway, so when that, yeah, it was way before that. Anyway, whenever that was, there\u2019s a newspaper clipping that says the Internet is a fad.<\/p>\n

And it\u2019s not here to stay. And it\u2019s really hard to believe that because it seems so silly to have and say that out loud. But this is what people believed. And so when people started saying that AI is a fad to me, it just reminded me of that. Like, it\u2019s not a fad. It\u2019s not good or bad. It just is. And it is how people are going to live.<\/p>\n

And no one\u2019s going to our next generation. My kids are not going to understand how anybody lived without it. Yeah, it\u2019s gonna be like how we can\u2019t imagine that people lived without the Internet at some point. It\u2019s just there, right? But just how the Internet didn\u2019t replace anyone. It helped a lot of us become more effective.<\/p>\n

It helped us connect with each other. That\u2019s really what is going to do as well. right? It\u2019s just taking it to another level. And so when I said earlier that A. I. Is here to replace more of the logical tasks for you, but it\u2019s not here to replace your creative side, right? We still need you to have that creativity, that special sauce, the life experience that you have.<\/p>\n

We still need you to bring that to the table because that\u2019s what\u2019s gonna make what A. I. Is giving you actually resonate with your customers. They don\u2019t want to see content from you that they could have just as easily also generated in Claude or Chat GPT. They want to see you, they want to see how you can relate to them as human beings.<\/p>\n

And so when I think of where AI is going, of course, like you said, there\u2019s no way to look into the future and AI is changing every single month at this point. But I think it\u2019s really come going to come down to the way you\u2019re using it. If you\u2019re trying, if you\u2019re using it and you\u2019re trying to learn how to prompt it because you\u2019re worried that you\u2019re going to get become obsolete if you don\u2019t use it that may or may not be true depending on what your business is, right?<\/p>\n

If you\u2019re trying to become a prompt engineer<\/a> and give those services or offer those services to other business owners, that\u2019s great. Absolutely. Learn how to prompt it. But if you have a non prompt type of business or offer a service, what you want to think about is how can you make that better by using the right AI tools that are going to help you still get to that end goal and still help you connect with your customers without like replacing you, if that makes sense.<\/p>\n

So it\u2019s really about how it\u2019s going to make, depending on how you use it, it\u2019s going to help you be more creative and actually win at the game of business, if you will.<\/p>\n

[00:43:50] Mike Allton:<\/strong> Oh, a hundred percent agree. I I\u2019ve often talked about how we\u2019re in the fourth industrial revolution<\/a>. In fact, I did an entire solo episode that I\u2019ll link to below about how AI is the fourth industrial revolution<\/a>, how that compares to the previous three industrial revolutions.<\/p>\n

And the one cautionary tale that I want to share that\u2019s a little bit of a pushback is that, you know, when. In the 1800s, before we had electricity, cities would use gas lamps on the streets to light people\u2019s way, and the cities would employ gas lamp lighters to walk around at dusk each evening and light those lamps.<\/p>\n

And when electricity replaced gas lamps. Those gas lamps, those jobs were eliminated. Those people had to find and reskill other kinds of jobs. And that is a potentiality for every industrial revolution. There is certainly a potentiality for people\u2019s jobs to be replaced, less jobs to be needed, even if it\u2019s the same role, due to A. I. So something to really think about to your point is, you know, making sure that you\u2019re looking at how you can bring A. I. Into your roles every single day and upscale what you\u2019re doing and pivot if you need to. But Ruheene, you\u2019ve been absolutely amazing. This has been such a fun interview and such a deep dive into not just A. I. But like I said before, just really, really smart approach to marking strategy for those who want to learn more. They want to connect with you. Where can they go?<\/p>\n

[00:45:17] Ruheene Jaura:<\/strong> You can find me on Facebook, Ruheene R U H E E N E. Or you can reach out on the heylevi. ai website as well. We have a little chat widget that comes straight to me.<\/p>\n

So yeah, either way, heylevi. ai is probably the easiest way to go.<\/p>\n

[00:45:32] Mike Allton:<\/strong> Terrific. Thank you so much, Ruheene. Thank you all of you for listening. We\u2019ll have all the resources and links that we talked about today in the show notes below. And just one quick reminder, if this is kind of your first foray into AI for marketing<\/a> specifically, I\u2019ve got a free resource linked below in the show notes called the AI Marketing Primer that will help you understand what are the different language models? How can AI be used? A lot of the lingo and the jargon that you might be hearing on this show and other sources help you get that leg up that you need to stay relevant in your role from today going forward. That\u2019s all we\u2019ve got for today, friends. Thank you so much. And welcome to the grid.<\/p>\n

Thanks for joining us on AI in marketing unpacked. I hope today\u2019s episode has inspired you and given you actionable insights to integrate AI into your marketing strategies<\/a>. If you enjoyed the show, please subscribe on your favorite podcast platform and consider leaving a review. We\u2019d love to hear your thoughts and answer any questions you might have.<\/p>\n

Don\u2019t forget to join us next time as we continue to simplify AI and help you make a real impact in your marketing efforts until then keep innovating and see just how far AI can take your marketing. Thank you for listening and have a fantastic day.<\/p>\n

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