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It seems like every marketing blog and guru is promoting a video-first strategy these days. For good reasons \u2014 video is engaging<\/a>, memorable, and what customers want. But as the focus on video increases, competition for audience attention gets more fierce. Figuring out what makes a video interesting can help your content capture more attention and, ultimately, convert more viewers.\u00a0<\/p>\n After plenty of practice and hundreds of videos for all kinds of brands, we\u2019ve honed in on a few key elements that interest viewers. We can\u2019t guarantee you\u2019ll turn out a viral video, but these six tips will certainly make your marketing videos more interesting.\u00a0<\/p>\n We talk a lot about storytelling<\/a> at IdeaRocket, and there\u2019s a good reason for that. Human brains are wired for story. It\u2019s how we understand the world and it helps us remember information. That\u2019s why the best videos go beyond the benefits and features of an offering to tell a story.\u00a0<\/p>\n Stories are interesting because they activate the imagination. The viewer can\u2019t help but identify with your main character<\/a>, which means that they stick with you long enough to find out what happens \u2013 and learn about your offering along the way.<\/p>\n This video from Indiana 811 delivers a public service announcement in a story format. The song and animation work together to introduce you to our hero, Holey Moley, and the hapless man who doesn\u2019t listen to his warnings. The story may be simple, but it\u2019s a lot more interesting than a talking head explaining the dig rules.\u00a0<\/p>\n \n1. Start with Storytelling<\/h2>\n