{"id":184355,"date":"2025-04-14T14:31:41","date_gmt":"2025-04-14T14:31:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/real-estate\/homes-com-vs-zillow-bubbleinfo-com\/"},"modified":"2025-04-14T14:31:41","modified_gmt":"2025-04-14T14:31:41","slug":"homes-com-vs-zillow-bubbleinfo-com","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=184355","title":{"rendered":"Homes.com vs Zillow | bubbleinfo.com"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p style=\"text-align: justify;\"><em>Everyone will be picking sides now!<\/em><\/p>\n<p style=\"text-align: justify;\">Dear Jim,<\/p>\n<p style=\"text-align: justify;\">This week Zillow Executive Errol Samuelson announced that homes not listed on the MLS within 24 hours of public marketing\u2014won\u2019t be published on Zillow \u201cfor the life of the listing.\u201d Simply put, if your listing is not on Zillow within 24 hours, Zillow will retaliate against you and your homeowner by turning off your ability to list on Zillow. It is an incredible move of audacity and a pure power play of epic proportion.<\/p>\n<p style=\"text-align: justify;\">Delayed IDX syndication is allowed under NAR rules. But Zillow is asserting that they, not NAR, not your brokerage, not you the listing agent\u2014and not even the homeowner whose house it is and is paying the commission\u2014should decide how a listing is marketed. This isn\u2019t about protecting consumers. It\u2019s about protecting Zillow\u2019s ability to profit from your listings by selling your leads to competing agents.<\/p>\n<p style=\"text-align: justify;\">Whether or not you support the Clear Cooperation Policy, it is never acceptable for a real estate portal to threaten agents this way. Real estate portals must remain neutral. Whether you\u2019re a buyer\u2019s agent, a listing agent, or both, we support all agents and believe you deserve better. And we believe every real estate professional deserves to be treated with fairness and respect\u2014never bullied by a tech platform looking to control an industry.<\/p>\n<p style=\"text-align: justify;\">Zillow\u2019s lead-diversion model is anti-consumer and anti-agent. Just last week, I listened to focus groups with home sellers who believed that when a buyer clicks the \u201cContact Agent\u201d button on their listings in Zillow, they\u2019re contacting their listing agent. When they found out that wasn\u2019t true\u2014and that their home was being used as bait to funnel buyers to competing agents\u2014they were outraged. One seller exclaimed, \u201cHoly hell!\u201d Another said, \u201cWhat the\u2026?\u201d<\/p>\n<p style=\"text-align: justify;\">Zillow\u2019s lead diversion model hijacks your hard-earned listings to generate commission splits for them and grow their brand at your expense. As the listing agent you deserve clear, undisputed credit for your listings. When a buyer believes they are contacting the listing agent, that\u2019s exactly who they should reach.<\/p>\n<p style=\"text-align: justify;\">Homes.com is agent-friendly. We always show the listing agent\u2014and only the listing agent\u2014on listings. We follow the principle of Your Listing, Your Lead. That means we only display your name, your photo, your brokerage, and connect potential buyers only to you. We never take a commission split or sell leads to competing agents. Instead, we earn revenue by promoting your listing to thousands of additional buyers across the internet.<\/p>\n<p style=\"text-align: justify;\">Zillow\u2019s lame claim that \u201cYour Listing, Your Lead\u201d creates dual agency issues is a red herring. If having the listing agent\u2019s name on a listing truly caused dual agency, then Zillow should also be the only name on your open houses, your yard signs, and your marketing materials\u2014which is obviously absurd.<\/p>\n<p style=\"text-align: justify;\">Zillow has overplayed its hand. I believe they panicked at the thought that agents might have real choice in how they market their listings. And when agents have a choice, many won\u2019t rush to publish listings on a site that siphons off their leads.<\/p>\n<p style=\"text-align: justify;\">Even if just a few agents hold back from listing on Zillow, buyers will quickly follow suit\u2014and stop searching there. Zillow\u2019s lead diversion business model is coming under threat.<\/p>\n<p style=\"text-align: justify;\">Meanwhile, Homes.com has invested billions of dollars into marketing to successfully attract over 110 million average monthly unique visitors to the Homes.com Network.* This past year the Homes.com Network drew one billion visits. With our \u201cYour Listing, Your Lead\u201d approach, agents finally have a better way to market their listings online.<\/p>\n<p style=\"text-align: justify;\">Homes.com and the other major portals (Zillow, Redfin, and Realtor.com) together reach over 418 million monthly visitors. Zillow accounts for less than half of that audience\u2014and many buyers use multiple sites when searching for homes. Rest assured, if Zillow does block your listing it will still be seen on Homes.com and the other sites.<\/p>\n<p style=\"text-align: justify;\">If you are making a listing presentation and a homeowner asks if you will list on Zillow let them know that Zillow makes it harder to sell a home by diverting the potential buyers away from you, the listing agent, who knows the home the best and is the most motivated to sell that home.<\/p>\n<p style=\"text-align: justify;\">These are your hard-earned listings. You deserve control. You deserve respect. You deserve a platform that helps you sell the home\u2014not one that hijacks your leads for profit.<br \/>Sincerely,<\/p>\n<p style=\"text-align: justify;\">Andy Florance<br \/>CEO, Homes.com<\/p>\n<p style=\"text-align: justify;\">P.S. If you feel that Zillow\u2019s heavy handed attempt to use their market power to force agents like you to list on Zillow within 24 hours is anti-competitive, you can let the DOJ know by clicking <a href=\"https:\/\/www.justice.gov\/atr\/webform\/submit-your-antitrust-report-online\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">United States Department of Justice Antitrust Division.<\/span><\/a><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Everyone will be picking sides now! Dear Jim, This week Zillow Executive Errol Samuelson announced that homes not listed on the MLS within 24 hours of public marketing\u2014won\u2019t be published on Zillow \u201cfor the life of the listing.\u201d Simply put, if your listing is not on Zillow within 24 hours, Zillow will retaliate against you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[19227,72632,72633],"dealstore":[],"offerexpiration":[],"class_list":["post-184355","post","type-post","status-publish","format-standard","hentry","category-real-estate","tag-bubbleinfo-com","tag-homes-com","tag-zillow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Homes.com vs Zillow | bubbleinfo.com - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=184355\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homes.com vs Zillow | bubbleinfo.com - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Everyone will be picking sides now! Dear Jim, This week Zillow Executive Errol Samuelson announced that homes not listed on the MLS within 24 hours of public marketing\u2014won\u2019t be published on Zillow \u201cfor the life of the listing.\u201d Simply put, if your listing is not on Zillow within 24 hours, Zillow will retaliate against you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=184355\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T14:31:41+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=184355#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=184355\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Homes.com vs Zillow | bubbleinfo.com\",\"datePublished\":\"2025-04-14T14:31:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=184355\"},\"wordCount\":808,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"bubbleinfo.com\",\"Homes.com\",\"Zillow\"],\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=184355#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=184355\",\"url\":\"https:\/\/fivemor.com\/?p=184355\",\"name\":\"Homes.com vs Zillow | bubbleinfo.com - 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