{"id":184329,"date":"2025-04-14T14:08:38","date_gmt":"2025-04-14T14:08:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/announcing-wharton-human-ai-research-wharton-human-ai-research\/"},"modified":"2025-04-14T14:08:38","modified_gmt":"2025-04-14T14:08:38","slug":"announcing-wharton-human-ai-research-wharton-human-ai-research","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=184329","title":{"rendered":"Announcing Wharton Human-AI Research &#8211; Wharton Human-AI Research"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Wharton Human-AI Research (WHAIR) is the new name for Wharton Human-AI Research, the School\u2019s hub for rigorous, interdisciplinary research at the intersection of intelligent technology, business strategy, and human behavior.<\/p>\n<p>The updated name reflects the center\u2019s long-standing leadership in the field and commitment to bringing Wharton\u2019s faculty research to broader audiences. With the creation of the <a href=\"https:\/\/ai-analytics.wharton.upenn.edu\/\" target=\"_blank\" rel=\"noopener\">Wharton AI &amp; Analytics Initiative<\/a> by Dean Erika James last year\u2014a strategic, school-wide effort encompassing both education and research\u2014the need emerged to differentiate our research center from this broader initiative.<\/p>\n<p>Under the leadership of faculty co-directors <a href=\"https:\/\/knowledge.wharton.upenn.edu\/faculty\/kartik-hosanagar\/\" target=\"_blank\" rel=\"noopener\">Kartik Hosanagar<\/a>, <a href=\"https:\/\/knowledge.wharton.upenn.edu\/faculty\/robert-meyer\/\" target=\"_blank\" rel=\"noopener\">Robert Meyer<\/a>, <a href=\"https:\/\/knowledge.wharton.upenn.edu\/faculty\/stefano-puntoni\/\" target=\"_blank\" rel=\"noopener\">Stefano Puntoni<\/a>, and <a href=\"https:\/\/knowledge.wharton.upenn.edu\/faculty\/prasanna-tambe\/\" target=\"_blank\" rel=\"noopener\">Prasanna (Sonny) Tambe<\/a>, WHAIR remains a core part of WAIAI and continues to build on Wharton\u2019s commitment to shaping the future of business through world-class scholarship and industry engagement.<\/p>\n<p>\u201cWharton has been leading in the AI space for years\u2014long before it became a boardroom buzzword,\u201d said Eric T. Bradlow, Vice Dean for AI &amp; Analytics at Wharton, K.P. Chao Professor, Professor of Marketing, Statistics and Data Science, Economics and Education. \u201cWHAIR reflects the depth of our research, the breadth of our expertise, and our continued momentum in translating rigorous insights into real-world impact.\u201d<\/p>\n<p>In support of WHAIR\u2019s larger research mission, we\u2019re launching several exciting new initiatives\u2014and showcasing two of our flagship events\u2014that deliver timely, actionable knowledge to business leaders and academics navigating the opportunities and challenges of AI:<\/p>\n<p><strong><em>Where AI Works<\/em><\/strong> \u2013 Launching April 17<br \/>A new podcast from the Wharton School in collaboration with Accenture, exploring AI\u2019s real-world impact on business. In Season 1, WHAIR Faculty Co-Director Kartik Hosanagar unpacks how AI-powered tools are reshaping marketing\u2014from social listening and digital advertising to creative automation and customer engagement. <a href=\"https:\/\/link.cohostpodcasting.com\/9aab99f4-c29d-4055-a930-6e40a082ed43?d=sXiCJZFJg\" target=\"_blank\" rel=\"noopener\">Subscribe<\/a>.<\/p>\n<p><strong>The Wharton Blueprint for Effective AI Chatbots<\/strong> \u2013 Available April 28<br \/>Developed in collaboration with Science Says, this practical guide gives science-based recommendations for better chatbots that drive customer satisfaction, positive brand perceptions, and sales. Grounded in the latest research in chatbots and human-AI interaction, the Blueprint helps business leaders understand how to improve their customer-facing AI chatbots. <a href=\"https:\/\/ai.wharton.upenn.edu\/#form\">Sign up for updates<\/a>.<\/p>\n<p><strong><em>Creative Intelligence<\/em> podcast<\/strong> \u2013 Launching May 5<br \/>A new podcast series hosted by WHAIR Faculty Co-Director Kartik Hosanagar, examining the evolving role of human creativity in an AI-powered world. Through expert conversations and real-world stories, the series explores what it takes for individuals and organizations to thrive in the age of intelligent tools. <a href=\"https:\/\/ai.wharton.upenn.edu\/#form\">Sign up for updates<\/a>.<\/p>\n<p><strong>AI and the Future of Work Conference<\/strong> \u2013 May 21\u201322<br \/>Our flagship annual conference returns this spring, convening leading researchers and practitioners to explore how AI is reshaping jobs, leadership, and the workplace. <a href=\"https:\/\/ai.wharton.upenn.edu\/events\/ai-and-the-future-of-work-conference-2025\/\">Learn more and register<\/a>.<\/p>\n<p><strong>Business &amp; Generative AI Workshop<\/strong> \u2013 September 4-5<br \/>This research workshop brings together academics and industry leaders to connect, collaborate, and explore bold ideas at the intersection of generative AI and global business transformation. Through focused discussion and forward-looking dialogue, the event will examine how GenAI is reshaping business models, industries, and economies around the world. <a href=\"https:\/\/ai.wharton.upenn.edu\/updates\/generative-ai-bridging-the-skill-gap-and-transforming-business-at-whartons-annual-workshop\/\">Read 2024 recap<\/a>.<\/p>\n<p>These initiatives reflect WHAIR\u2019s ongoing commitment to producing meaningful, accessible, and business-relevant research\u2014and to shaping the conversation around AI\u2019s role in business, creativity, and society.<\/p>\n<p>Stay tuned and thank you for being part of this growing community.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Wharton Human-AI Research (WHAIR) is the new name for Wharton Human-AI Research, the School\u2019s hub for rigorous, interdisciplinary research at the intersection of intelligent technology, business strategy, and human behavior. The updated name reflects the center\u2019s long-standing leadership in the field and commitment to bringing Wharton\u2019s faculty research to broader audiences. With the creation of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":184330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[15237,72629,10113,16827],"dealstore":[],"offerexpiration":[],"class_list":["post-184329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-announcing","tag-humanai","tag-research","tag-wharton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Announcing Wharton Human-AI Research - Wharton Human-AI Research - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=184329\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing Wharton Human-AI Research - Wharton Human-AI Research - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Wharton Human-AI Research (WHAIR) is the new name for Wharton Human-AI Research, the School\u2019s hub for rigorous, interdisciplinary research at the intersection of intelligent technology, business strategy, and human behavior. 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