{"id":183660,"date":"2025-04-14T05:12:17","date_gmt":"2025-04-14T05:12:17","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-email-click-throughs\/"},"modified":"2025-04-14T05:12:17","modified_gmt":"2025-04-14T05:12:17","slug":"kevin-hillstrom-minethatdata-email-click-throughs","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=183660","title":{"rendered":"Kevin Hillstrom: MineThatData: Email Click-Throughs"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-1667437232503960819\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">In a world where your business is being harmed on purpose (or not &#8230; apparently tariffs may not apply to some iphones, for example &#8230; hmmm, interesting &#8230; wonder how that happens), you want the ability to not have to spend marketing dollars on your own customers while maintaining high levels of sales.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Email marketing gives you this blessing &#8230; if you are a traditional catalog brand and you want to save money, segment your email subscribers as follows.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Segment 1 = 2+ Purchases Via Email Marketing, Past Year.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Segment 2 = 1 Purchase Via Email Marketing, Past Year.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Segment 3 = 0 Purchases Via Email Marketing, 2+ Email Click-Throughs Past Year.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: arial;\">Segment 4 = 0 Purchases Via Email Marketing, 1 Email Click-Through in the Past Year.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">Any customer who fits into segments 1\/2\/3 does not need many(any) catalogs. Any customer who fits into segment 4 may or may not need &#8217;em.<\/span><\/p>\n<div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjxjVDM4dE0oZe3VEUc-SCH8SIiyCTWj7qJ59W2O_zau4SQklFeI_rTopC-hjoFDEIDfckBv3SAWIn3JiUZd_FTlViMpPg5yffcm93GbhKEiNxDyH8H91lCiNaQN2Cf0c9YcdxelBEi5Z1p3wpon2jD707u91e8u9aCBZBqonbwnIlbP81LgmxDkA\/s735\/Hillstrom's%20Action%20Streams.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"735\" data-original-width=\"486\" height=\"400\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjxjVDM4dE0oZe3VEUc-SCH8SIiyCTWj7qJ59W2O_zau4SQklFeI_rTopC-hjoFDEIDfckBv3SAWIn3JiUZd_FTlViMpPg5yffcm93GbhKEiNxDyH8H91lCiNaQN2Cf0c9YcdxelBEi5Z1p3wpon2jD707u91e8u9aCBZBqonbwnIlbP81LgmxDkA\/w265-h400\/Hillstrom's%20Action%20Streams.png\" width=\"265\"\/><\/a><\/div>\n<p><span style=\"font-family: arial;\"><\/p>\n<p>It is time to fight back. You deserve so much better. Start doing smart things with your marketing budget!<\/p>\n<p><\/span><span style=\"font-family: arial;\"><br \/><\/span><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In a world where your business is being harmed on purpose (or not &#8230; apparently tariffs may not apply to some iphones, for example &#8230; hmmm, interesting &#8230; wonder how that happens), you want the ability to not have to spend marketing dollars on your own customers while maintaining high levels of sales. Email marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":183661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[72434,13093,13773,13772,13774],"dealstore":[],"offerexpiration":[],"class_list":["post-183660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-clickthroughs","tag-email","tag-hillstrom","tag-kevin","tag-minethatdata"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Email Click-Throughs - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=183660\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Email Click-Throughs - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In a world where your business is being harmed on purpose (or not &#8230; apparently tariffs may not apply to some iphones, for example &#8230; hmmm, interesting &#8230; wonder how that happens), you want the ability to not have to spend marketing dollars on your own customers while maintaining high levels of sales. 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