{"id":183228,"date":"2025-04-13T23:37:23","date_gmt":"2025-04-13T23:37:23","guid":{"rendered":"https:\/\/peraltafinancing.com\/apple-2\/tim-cook-is-dead-set-on-beating-meta-to-industry-leading-ar-glasses-report\/"},"modified":"2025-04-13T23:37:23","modified_gmt":"2025-04-13T23:37:23","slug":"tim-cook-is-dead-set-on-beating-meta-to-industry-leading-ar-glasses-report","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=183228","title":{"rendered":"Tim Cook is dead set on beating Meta to ‘industry-leading’ AR glasses: report"},"content":{"rendered":"


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Tim Cook really wants Apple to make true AR glasses. He \u201ccares about nothing else\u201d, according to an Apple engineer. That said, building true AR glasses will take a lot of time.<\/p>\n

According to Bloomberg\u2019s Mark Gurman<\/a> though, Apple is developing \u201cits own glasses with cameras and microphones\u201d in the meanwhile, similar to Meta Ray-Bans<\/a>. Despite this interim product, AR glasses are Tim Cook\u2019s \u201ctop priority.\u201d<\/p>\n

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These glasses would tap heavily into Siri and Visual Intelligence, as part of Apple\u2019s AI push. However, Apple has some privacy concerns with allowing the glasses to capture media, something that would differentiate it quite heavily from Meta\u2019s offering.<\/p>\n

Regardless, Gurman\u2019s report describes it as an \u201cinterim solution\u201d until the company is able to develop true AR glasses. Developing AR glasses still requires a number of technologies to \u201cbe perfected.\u201d Even if all of the components are up to spec, it still needs to manufacturable at volume:<\/p>\n

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A variety of technologies need to be perfected, including\u00a0extraordinarily high-resolution displays, a high-performance chip and\u00a0a tiny\u00a0battery that could offer hours of power each day. Apple\u00a0also needs to figure out applications that make such a device as compelling as the iPhone. And all this\u00a0has to be available\u00a0in large quantities at a price that won\u2019t turn off consumers.<\/p>\n<\/blockquote>\n

Given the fact that Meta has had success in the smart glasses<\/a> product category, and that AR glasses aren\u2019t around the corner, it seems quite likely that Apple will launch some form of smart glasses product in the meanwhile.<\/p>\n

According to the report, Apple AR glasses are still a top priority for Tim Cook. He is \u201chell-bent\u201d on creating an \u201cindustry-leading product\u201d before Meta, and \u201ccares about nothing else.\u201d<\/p>\n

Meta unveiled its prototype Orion AR glasses<\/a> last year. Those are still many years away from volume production, and the prototype cost is likely in the tens of thousands<\/a>. Regardless, competition is fierce \u2013 and Tim Cook does not want to lose. It\u2019s the \u201conly thing he\u2019s really spending his time on,\u201d at least in terms of product development.<\/p>\n

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