{"id":182754,"date":"2025-04-13T12:34:52","date_gmt":"2025-04-13T12:34:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/mcdonalds-fights-cost-pressures-with-french-slices-of-life\/"},"modified":"2025-04-13T12:34:52","modified_gmt":"2025-04-13T12:34:52","slug":"mcdonalds-fights-cost-pressures-with-french-slices-of-life","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=182754","title":{"rendered":"McDonald\u2019s fights cost pressures with French slices of life"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>It\u2019s always diverting to see how others live so this is how they consume McDonald\u2019s in France, courtesy of TBWA\\Paris.<\/p>\n<p>Apparently there are more McDs in France than any other country in Europe, a shock for those of us brought up to believe that the French began every meal with a souffl\u00e9 followed by an over-sauced main, fromage and dessert. Here it\u2019s fast food accompanied by sneaky behaviour.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/unnamed-41-1024x343.png\" alt=\"\" width=\"1024\" height=\"343\" class=\"aligncenter size-large wp-image-1826927\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/unnamed-41-300x101.png 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/unnamed-41-768x258.png 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/unnamed-41-1536x515.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p><iframe loading=\"lazy\" title=\"McDO Moments are back\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/pBF6PBcwF5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>McD advertising, in the UK and here in France anyway, has an enviably confident tone (the current British ads from Leo Burnett omit the logo) although the Golden Arches is struggling a bit, with flat global sales following an e.coli outbreak in the US and cost issues elsewhere. This campaign is plugging Happy Meals at \u20ac4, the McSmart at \u20ac5 and Little Pleasures under \u20ac3. Trouble is, the portions (so McD fans tell us) get smaller too.<\/p>\n<p>But it\u2019s a perky, bite-sized effort from TBWA.<\/p>\n<p>MAA creative scale: 7.<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s always diverting to see how others live so this is how they consume McDonald\u2019s in France, courtesy of TBWA\\Paris. Apparently there are more McDs in France than any other country in Europe, a shock for those of us brought up to believe that the French began every meal with a souffl\u00e9 followed by an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":182755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[11488,5920,906,3333,31926,19741,50082],"dealstore":[],"offerexpiration":[],"class_list":["post-182754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cost","tag-fights","tag-french","tag-life","tag-mcdonalds","tag-pressures","tag-slices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonald\u2019s fights cost pressures with French slices of life - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=182754\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s fights cost pressures with French slices of life - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"It\u2019s always diverting to see how others live so this is how they consume McDonald\u2019s in France, courtesy of TBWAParis. Apparently there are more McDs in France than any other country in Europe, a shock for those of us brought up to believe that the French began every meal with a souffl\u00e9 followed by an [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=182754\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-13T12:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=182754#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=182754\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"McDonald\u2019s fights cost pressures with French slices of life\",\"datePublished\":\"2025-04-13T12:34:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=182754\"},\"wordCount\":182,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=182754#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png\",\"keywords\":[\"Cost\",\"Fights\",\"French\",\"Life\",\"McDonalds\",\"pressures\",\"slices\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=182754#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=182754\",\"url\":\"https:\/\/fivemor.com\/?p=182754\",\"name\":\"McDonald\u2019s fights cost pressures with French slices of life - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=182754#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=182754#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png\",\"datePublished\":\"2025-04-13T12:34:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=182754#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=182754\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=182754#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png\",\"width\":1024,\"height\":343},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=182754#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"McDonald\u2019s fights cost pressures with French slices of life\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"McDonald\u2019s fights cost pressures with French slices of life - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=182754","og_locale":"en_US","og_type":"article","og_title":"McDonald\u2019s fights cost pressures with French slices of life - Som2ny Network","og_description":"It\u2019s always diverting to see how others live so this is how they consume McDonald\u2019s in France, courtesy of TBWAParis. Apparently there are more McDs in France than any other country in Europe, a shock for those of us brought up to believe that the French began every meal with a souffl\u00e9 followed by an [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=182754","og_site_name":"Som2ny Network","article_published_time":"2025-04-13T12:34:52+00:00","og_image":[{"width":1024,"height":343,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=182754#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=182754"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"McDonald\u2019s fights cost pressures with French slices of life","datePublished":"2025-04-13T12:34:52+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=182754"},"wordCount":182,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=182754#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png","keywords":["Cost","Fights","French","Life","McDonalds","pressures","slices"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=182754#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=182754","url":"https:\/\/fivemor.com\/?p=182754","name":"McDonald\u2019s fights cost pressures with French slices of life - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=182754#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=182754#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png","datePublished":"2025-04-13T12:34:52+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=182754#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=182754"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=182754#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/unnamed-41.png","width":1024,"height":343},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=182754#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"McDonald\u2019s fights cost pressures with French slices of life"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/182754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182754"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/182754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/182755"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182754"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=182754"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=182754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}