{"id":182649,"date":"2025-04-13T10:28:30","date_gmt":"2025-04-13T10:28:30","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/air-new-zealands-new-uniform-collection-crafting-identity\/"},"modified":"2025-04-13T10:28:30","modified_gmt":"2025-04-13T10:28:30","slug":"air-new-zealands-new-uniform-collection-crafting-identity","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=182649","title":{"rendered":"Air New Zealand&#8217;s New Uniform Collection: Crafting Identity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>In a move that blends craftsmanship and cultural storytelling, Air New Zealand has unveiled its long-awaited new uniform collection, designed by internationally renowned fashion designer Emilia Wickstead, in collaboration with respected t\u0101 moko artist Te Rangitu Netana. The new threads replace the somewhat iconic vibrant threads from Dame Trelise Cooper that were instantly recognisable. <\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/emilia-wickstead-and-te-rangitu-netana-.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"44418\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/emilia-wickstead-and-te-rangitu-netana\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/emilia-wickstead-and-te-rangitu-netana-.jpg\" data-orig-size=\"7886,5257\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1741878172&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Emilia Wickstead and Te Rangitu Netana\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/emilia-wickstead-and-te-rangitu-netana-.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/emilia-wickstead-and-te-rangitu-netana-.jpg?w=900\" width=\"900\" height=\"599\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/emilia-wickstead-and-te-rangitu-netana-.jpg?w=900\" alt=\"A woman with long dark hair and a black shirt smiling while resting her chin on her hand, sitting next to a man with a distinctive facial tattoo, wearing glasses and a yellow leather jacket and hat.\" class=\"wp-image-44418\"\/><\/a><\/figure>\n<p>This launch marks the beginning of a new era for the airline, one where identity, inclusivity, and heritage come together through intricate details and considered silhouettes. It\u2019s meant to not be just a uniform; it\u2019s a statement of pride, and a reflection of Aotearoa\u2019s spirit and landscape, which is why the reveal of the new collection has been proudly presented with New Zealand\u2019s striking landscapes as a backdrop. <\/p>\n<figure class=\"wp-block-video alignfull wp-block-embed is-type-video is-provider-videopress\">\n<p>\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"900\" height=\"506\" src=\"https:\/\/video.wordpress.com\/embed\/PtoBZqwe?cover=1&amp;autoPlay=1&amp;loop=1&amp;muted=1&amp;persistVolume=0&amp;posterUrl=https%3A%2F%2Fvideos.files.wordpress.com%2FPtoBZqwe%2Fhero-uniform-video-90-seconds_mp4_std.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen=\"\" data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe>\n<\/p>\n<\/figure>\n<h4 class=\"wp-block-heading\"><strong>A Uniform with Purpose and Meaning<\/strong><\/h4>\n<p>Worn by over 6,000 Air New Zealanders globally, the uniform is a continuation of the airline\u2019s legacy of visually bold and culturally rooted branding \u2013 something that Air New Zealand has always punched well above its weight with. From the iconic pink of the Zambesi era to the current deep hues and M\u0101ori-inspired prints, Air New Zealand has never shied away from using uniform design as a brand statement.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg\"><img decoding=\"async\" data-attachment-id=\"44419\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/the-fine-print-dress\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg\" data-orig-size=\"11648,8736\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737837298&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;32&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.0015625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"The Fine Print \u2013 Dress\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"675\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg?w=900\" alt=\"A model poses in a purple dress with intricate patterns, standing on a hillside overlooking a body of water and mountainous landscape in the background.\" class=\"wp-image-44419\"\/><\/a><\/figure>\n<p>The new collection, designed with both elegance and purpose, features handcrafted patterns and symbolic prints, each one telling a deeper story. We have to say, these uniforms are elegant and refined, and certainly are fashion-forward. Designer Emilia Wickstead called the project \u201cincredibly personal,\u201d and that connection shows in her thoughtful interpretation of New Zealand\u2019s people and place.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/air-new-zealand-pilot.jpg\"><img decoding=\"async\" data-attachment-id=\"44425\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/air-new-zealand-pilot\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/air-new-zealand-pilot.jpg\" data-orig-size=\"11328,8496\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737931066&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;60.7&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.000625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Air New Zealand Pilot\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/air-new-zealand-pilot.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/air-new-zealand-pilot.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"675\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/air-new-zealand-pilot.jpg?w=900\" alt=\"Air New Zealand crew members in new uniforms, standing outdoors with mountainous landscape in the background, showcasing deep cultural roots and refined design.\" class=\"wp-image-44425\"\/><\/a><\/figure>\n<p>Instead of just being about silhouette and form, the addition of using artist Te Rangitu Netana brings another layer of richness, with each outfit featuring bespoke patterns offering insight into te ao M\u0101ori \u2013 the M\u0101ori worldview. \u201cEach print is a story, deeply rooted in the traditions and values of Aotearoa,\u201d he explains.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress-2.jpg\"><img decoding=\"async\" data-attachment-id=\"44442\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/the-fine-print-dress-2\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress-2.jpg\" data-orig-size=\"11358,8518\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737843314&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;55.5&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.00125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"The Fine Print \u2013 Dress 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress-2.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress-2.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"674\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress-2.jpg?w=900\" alt=\"A woman wearing a purple dress with intricate patterns, standing in a grassy field with mountains in the background.\" class=\"wp-image-44442\"\/><\/a><\/figure>\n<p>Each of the outfits has a clearly unique brand proposition. The hero, the \u2018Fine Print\u2019 is an elegant, figure-hugging dress with its t\u016b\u012b knot neckline and k\u014dwhai print, inspired by the legend of Ngatoro-i-Rangi, which speaks of protection, belonging, and responsibility.<\/p>\n<div data-carousel-extra=\"{\" blog_id=\"\" class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\">\n<div class=\"\">\n<div class=\"tiled-gallery__gallery\">\n<div class=\"tiled-gallery__row\">\n<div class=\"tiled-gallery__col\" style=\"flex-basis:36.04006%\">\n<figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"44422\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/the-collective-thread-shirt\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg\" data-orig-size=\"8529,11372\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737909982&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;44.9&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.0015625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"The Collective Thread \u2013 Shirt\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?w=225\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?w=768\" srcset=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?strip=info&amp;w=600 600w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?strip=info&amp;w=900 900w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?strip=info&amp;w=1200 1200w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?strip=info&amp;w=1500 1500w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?strip=info&amp;w=1800 1800w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?strip=info&amp;w=2000 2000w\" alt=\"\" data-height=\"11372\" data-id=\"44422\" data-link=\"https:\/\/thedesignair.net\/?attachment_id=44422\" data-url=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg?w=768\" data-width=\"8529\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-collective-thread-shirt.jpg\" aria-label=\"Open image 1 of 2 in full-screen\"\/><\/figure>\n<\/div>\n<div class=\"tiled-gallery__col\" style=\"flex-basis:63.95994%\">\n<figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"44443\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/the-wrap-around-trench\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg\" data-orig-size=\"11648,8736\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737836569&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;34.4&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.0015625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"The Wrap Around \u2013 Trench\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?w=900\" srcset=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?strip=info&amp;w=600 600w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?strip=info&amp;w=900 900w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?strip=info&amp;w=1200 1200w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?strip=info&amp;w=1500 1500w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?strip=info&amp;w=1800 1800w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?strip=info&amp;w=2000 2000w\" alt=\"\" data-height=\"8736\" data-id=\"44443\" data-link=\"https:\/\/thedesignair.net\/?attachment_id=44443\" data-url=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg?w=900\" data-width=\"11648\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-wrap-around-trench.jpg\" aria-label=\"Open image 2 of 2 in full-screen\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>This is also supported by a range of other outfits, including a unisex shirt dubbed \u2018The Collected Thread\u2019 designed to be worn across both cabin and ground teams, adorned with bold purapura whet\u016b (star seed) motifs that symbolise collective strength. There\u2019s also the Wrap Around, a clever purple pinstripe trench with crisp tailoring and all-weather practicality.<\/p>\n<div data-carousel-extra=\"{\" blog_id=\"\" class=\"wp-block-jetpack-tiled-gallery alignwide is-style-rectangular\">\n<div class=\"\">\n<div class=\"tiled-gallery__gallery\">\n<div class=\"tiled-gallery__row\">\n<div class=\"tiled-gallery__col\" style=\"flex-basis:50.00292%\">\n<figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"44434\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/the-woven-one-ie-faitaga\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg\" data-orig-size=\"8564,11418\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737857712&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;37.6&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"The Woven One \u2013 Ie Faitaga\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?w=225\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?w=768\" srcset=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?strip=info&amp;w=600 600w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?strip=info&amp;w=900 900w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?strip=info&amp;w=1200 1200w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?strip=info&amp;w=1500 1500w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?strip=info&amp;w=1800 1800w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?strip=info&amp;w=2000 2000w\" alt=\"\" data-height=\"11418\" data-id=\"44434\" data-link=\"https:\/\/thedesignair.net\/?attachment_id=44434\" data-url=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg?w=768\" data-width=\"8564\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-woven-one-ie-faitaga.jpg\" aria-label=\"Open image 1 of 2 in full-screen\"\/><\/figure>\n<\/div>\n<div class=\"tiled-gallery__col\" style=\"flex-basis:49.99708%\">\n<figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"44444\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/waistcoat-with-kaka-feather-print\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg\" data-orig-size=\"8518,11358\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737838489&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;55.5&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.00125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Waistcoat with Kaka Feather Print\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?w=225\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?w=768\" srcset=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?strip=info&amp;w=600 600w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?strip=info&amp;w=900 900w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?strip=info&amp;w=1200 1200w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?strip=info&amp;w=1500 1500w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?strip=info&amp;w=1800 1800w,https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?strip=info&amp;w=2000 2000w\" alt=\"\" data-height=\"11358\" data-id=\"44444\" data-link=\"https:\/\/thedesignair.net\/?attachment_id=44444\" data-url=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg?w=768\" data-width=\"8518\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/waistcoat-with-kaka-feather-print.jpg\" aria-label=\"Open image 2 of 2 in full-screen\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Continuing the support of the deep cultural roots that Aotearoa offers, there\u2019s also le Faitaga \u2013 also known as \u2018The Woven One\u2019 which is a smart nod to Pasifika heritage, this garment will be trialled among Pacific team members in a celebration of cultural identity. However, one of our favourites is the Runaway Cut, a structured waistcoat for male team members, designed to reflect mana, authority and heritage. <\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/pilot-uniform.jpg\"><img decoding=\"async\" data-attachment-id=\"44423\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/pilot-uniform\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/pilot-uniform.jpg\" data-orig-size=\"8496,11328\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737912672&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;64&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.000625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Pilot Uniform\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/pilot-uniform.jpg?w=225\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/pilot-uniform.jpg?w=768\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/pilot-uniform.jpg?w=768\" alt=\"Air New Zealand pilot in a striped double-breasted uniform with a hat, smiling against a scenic mountainous backdrop.\" class=\"wp-image-44423\"\/><\/a><\/figure>\n<h4 class=\"wp-block-heading\">Refined up-close details, but let\u2019s take a step back<\/h4>\n<p>From a design perspective, the details are where this collection truly shines. The use of symbolic prints, hand-drawn motifs, and layered tailoring shows a clear intent to make the uniform an extension of storytelling. Each piece feels like a wearable canvas\u2014especially when viewed up close.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/uniform-group-shot.jpg\"><img decoding=\"async\" data-attachment-id=\"44437\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/uniform-group-shot\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/uniform-group-shot.jpg\" data-orig-size=\"11328,8496\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;13&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737939885&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;64&quot;,&quot;iso&quot;:&quot;640&quot;,&quot;shutter_speed&quot;:&quot;0.003125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Uniform Group Shot\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/uniform-group-shot.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/uniform-group-shot.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"675\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/uniform-group-shot.jpg?w=900\" alt=\"Air New Zealand crew members in new purple uniforms pose against a stunning mountain and lake backdrop.\" class=\"wp-image-44437\"\/><\/a><\/figure>\n<p>However, that\u2019s exactly where this collection may divide opinion. While it\u2019s perfectly suited to in-cabin service, where passengers can admire the craftsmanship up close, the uniforms take on a more subdued identity from a distance.<\/p>\n<figure class=\"wp-block-video alignfull wp-block-embed is-type-video is-provider-videopress\">\n<p>\n<iframe loading=\"lazy\" title=\"VideoPress Video Player\" aria-label=\"VideoPress Video Player\" width=\"900\" height=\"506\" src=\"https:\/\/video.wordpress.com\/embed\/xqcnceTS?cover=1&amp;autoPlay=1&amp;loop=1&amp;muted=1&amp;persistVolume=0&amp;posterUrl=https%3A%2F%2Fvideos.files.wordpress.com%2FxqcnceTS%2Funiform-broll_mp4_std.original.jpg&amp;preloadContent=metadata&amp;useAverageColor=1&amp;hd=0\" frameborder=\"0\" allowfullscreen=\"\" data-resize-to-parent=\"true\" allow=\"clipboard-write\"><\/iframe>\n<\/p>\n<\/figure>\n<p>In bustling airport terminals, for example, the deep, dark palette and absence of bright brand cues may make the crew less visually distinctive\u2014especially when compared to more iconic, colour-forward uniforms like those of Singapore Airlines or Qantas. Air New Zealand appears to be making a deliberate choice here: shifting focus away from instant recognition and toward quiet confidence and layered storytelling.<\/p>\n<p>It\u2019s also worth noting the interesting juxtaposition between the new uniforms and Air New Zealand\u2019s upcoming lighter, more calming cabin interiors. As the airline moves toward brighter tones and open, modern materials onboard, the dark plum and charcoal tones of the uniform stand in striking contrast. This might come as a surprise to some, especially as airlines often aim for harmony between uniform and cabin.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg\"><img decoding=\"async\" data-attachment-id=\"44419\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/the-fine-print-dress\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg\" data-orig-size=\"11648,8736\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737837298&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;32&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0.0015625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"The Fine Print \u2013 Dress\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg?w=300\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg?w=900\" loading=\"lazy\" width=\"900\" height=\"675\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/the-fine-print-dress.jpg?w=900\" alt=\"A model stands in a scenic landscape wearing a purple dress with intricate patterns, showcasing Air New Zealand's new uniform collection against a backdrop of mountains and a lake.\" class=\"wp-image-44419\"\/><\/a><\/figure>\n<p>That said, the contrast does offer a unique tension \u2013 one that might actually help the crew stand out in the lighter cabin spaces, providing visual anchors among the softness of the new onboard palette.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/cabin-crew-and-ground-staff-managers-dress.jpg\"><img decoding=\"async\" data-attachment-id=\"44417\" data-permalink=\"https:\/\/thedesignair.net\/2025\/04\/12\/air-new-zealands-culturally-sensitive-uniforms-from-emilia-wickstead-are-detail-rich-but-will-they-stand-out\/cabin-crew-and-ground-staff-managers-dress\/\" data-orig-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/cabin-crew-and-ground-staff-managers-dress.jpg\" data-orig-size=\"8496,11328\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;5.6&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;GFX100S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1737928571&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;64&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.000625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Cabin Crew and Ground Staff Managers Dress\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/cabin-crew-and-ground-staff-managers-dress.jpg?w=225\" data-large-file=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/cabin-crew-and-ground-staff-managers-dress.jpg?w=768\" loading=\"lazy\" width=\"768\" height=\"1024\" src=\"https:\/\/thedesignair.net\/wp-content\/uploads\/2025\/04\/cabin-crew-and-ground-staff-managers-dress.jpg?w=768\" alt=\"A smiling woman stands outdoors wearing a black dress with purple Maori-inspired patterns, set against a scenic mountainous landscape.\" class=\"wp-image-44417\"\/><\/a><\/figure>\n<p>Despite these minor critiques, there\u2019s so much to applaud here. The collaboration between Wickstead and Netana sets a new benchmark for thoughtful, culturally rich airline uniform design. It\u2019s not just about aesthetics \u2013 it\u2019s about representation, pride, and identity. And in that respect, Air New Zealand has delivered something deeply meaningful.<\/p>\n<p>With trials beginning in May 2025 and a full rollout expected in 2026, passengers will soon see this new collection in action. While not flashy or immediately iconic from afar, it embodies a quiet luxury and a strong cultural voice \u2013 exactly the kind of innovation and identity-driven design we\u2019ve come to expect from Air New Zealand.<\/p>\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-1 wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Brand New \u2018Aria Suite\u2019! Cathay Pacific 777-300ER Business Class Trip Report\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/aiLRdDXZh8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Avianca 787-8 New! Insignia Business Class Trip Report\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/YE7SSSoWP7Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" title=\"Garuda Indonesia A330-300 Business Class Trip Report\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/7-D9LJDhYb0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<p><em>As I do every year,\u00a0<a href=\"https:\/\/www.paypal.com\/donate\/?cmd=_s-xclick&amp;hosted_button_id=PPBCVE3SFA5N2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>I ask on your kind support to keep things going<\/strong><\/a>. If you are able to donate \u2013 whatever amount \u2013 it all gets funnelled back in to the site, to keep the site full of content. And I thank you personally for your kind support<\/em>. <\/p>\n<h4 class=\"wp-block-heading\">The Big Picture<\/h4>\n<p>\t\t\t<!-- .entry-footer --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In a move that blends craftsmanship and cultural storytelling, Air New Zealand has unveiled its long-awaited new uniform collection, designed by internationally renowned fashion designer Emilia Wickstead, in collaboration with respected t\u0101 moko artist Te Rangitu Netana. The new threads replace the somewhat iconic vibrant threads from Dame Trelise Cooper that were instantly recognisable. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":182650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[2236,2224,2850,19128,3300,19777],"dealstore":[],"offerexpiration":[],"class_list":["post-182649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-air","tag-collection","tag-crafting","tag-identity","tag-uniform","tag-zealands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air New Zealand&#039;s New Uniform Collection: Crafting Identity - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=182649\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Air New Zealand&#039;s New Uniform Collection: Crafting Identity - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In a move that blends craftsmanship and cultural storytelling, Air New Zealand has unveiled its long-awaited new uniform collection, designed by internationally renowned fashion designer Emilia Wickstead, in collaboration with respected t\u0101 moko artist Te Rangitu Netana. 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