{"id":182535,"date":"2025-04-13T07:12:52","date_gmt":"2025-04-13T07:12:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-76\/"},"modified":"2025-04-13T07:12:52","modified_gmt":"2025-04-13T07:12:52","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-76","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=182535","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Looking at gin\u2019s recent U.S. sales, the category is clearly fragmented.<span id=\"more-37258\"\/> Premium and value brands continue to lose market share while super-premium labels post year-over-year gains. Even as the lower end of the category drags total U.S. volume down\u2014to approximately 8.34 million cases in 2024 from 9.33 million in 2021, according to Impact Databank\u2014the higher end is a hotbed of innovation and emerging brands keeping the category interesting.<\/p>\n<p>At Joe\u2019s Beverage Warehouse, which has two stores in the Chicago suburbs, gin consumers are as split as the category is, according to co-owner Ammar Sheikah. \u201cAnecdotally, I can say there are two types of gin customers: The older, retired gin drinker prefers a value brand like Seagram\u2019s or Gordon\u2019s for mixed drinks on a fixed income, and on the flip side, we have younger, hip customers who prefer top-shelf gin like Hendrick\u2019s, Monkey 47, or other smaller labels like Koval and F.E.W.,\u201d he says. \u201cWe also carry several new age flavor-infused gins, such as the Irish Drumshanbo, which comes in several expressions, like Sardinian Citrus and California Orange. Empress 1908 is another trendy gin for cocktails that draws in the younger demographic.\u201d<\/p>\n<p>Max Girardin, liquor department manager at Hazel\u2019s Beverage World in Boulder, Colorado, notes that his customers are spending more on gin recently than in previous years. \u201cOur average sale in gin for 2024 was $29 across the category where vodka was $10 for the same time frame,\u201d he says. \u201cWe\u2019re also seeing a wider group of people purchasing gin than ever before, but I\u2019d say that the main drivers in the category are 25-to-40-year-old cocktail enthusiasts trying to refine their favorite cocktail at home.\u201d<\/p>\n<div>\n<p>Though large formats of premium brands like Bombay Sapphire ($43 a 1.75-liter) and Tanqueray ($45) dominate sales at Hazel\u2019s, super-premium labels Hendrick\u2019s ($35 a 750-ml.), The Botanist ($35), Empress 1908 ($40), Citadelle Jardin d\u2019Ete ($25), and Monkey 47 ($90 a 1-liter) hold their own among the bestsellers.<\/p>\n<p>Michael Giardina, vice president of marketing for Hendrick\u2019s gin, notes that while consumers\u2014particularly younger generations\u2014are generally drinking less, they\u2019re prioritizing super-premium, unique, and craft-focused brands when they do drink.<\/p>\n<p>\u201cWe believe this is a trend that will remain for the foreseeable future and these market conditions position Hendrick\u2019s well, as we\u2019re still the No.-1 gin in the super-premium category, which has seen year-over-year increases in volume and value,\u201d he says. \u201cWhile there has been a recent reduction in consumers\u2019 discretionary spending, premiumization is still the macro-trend in the gin industry.\u201d<\/p>\n<p>Simon Ford, co-founder and managing director of Fords gin, now owned by Brown-Forman, notes that although growth in the gin category has yet to materialize in the way it has for spirits like Tequila and whisk(e)y, smaller brands are doing their part to stir up excitement.<\/p>\n<p>\u201cThe U.S. gin market is still dominated by a few brands that happen to be the biggest gin brands in the world, which leaves the rest working to create excitement and grow the category so there\u2019s more space for us to play and be successful,\u201d he says. \u201cThis is driving creativity in both innovation and marketing for gin, which helps make it an even more interesting category.\u201d<\/p>\n<p>Sheikah of Joe\u2019s Beverage Warehouse has noticed the growth in American gin brands. \u201cFor decades, all the best-selling gin brands were European, such as Bombay and Tanqueray, but now we\u2019re seeing American labels making their presence felt,\u201d he says. \u201cBrands like Aviation and Gray Whale are improving in sales for us each year.\u201d<\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Looking at gin\u2019s recent U.S. sales, the category is clearly fragmented. Premium and value brands continue to lose market share while super-premium labels post year-over-year gains. Even as the lower end of the category drags total U.S. volume down\u2014to approximately 8.34 million cases in 2024 from 9.33 million in 2021, according to Impact Databank\u2014the higher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-182535","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=182535\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Looking at gin\u2019s recent U.S. sales, the category is clearly fragmented. Premium and value brands continue to lose market share while super-premium labels post year-over-year gains. Even as the lower end of the category drags total U.S. volume down\u2014to approximately 8.34 million cases in 2024 from 9.33 million in 2021, according to Impact Databank\u2014the higher [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=182535\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-13T07:12:52+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=182535#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=182535\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Exclusive news and research on the wine, spirits and beer business\",\"datePublished\":\"2025-04-13T07:12:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=182535\"},\"wordCount\":604,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Beer\",\"Business\",\"EXCLUSIVE\",\"NEWS\",\"Research\",\"spirits\",\"Wine\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=182535#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=182535\",\"url\":\"https:\/\/fivemor.com\/?p=182535\",\"name\":\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-04-13T07:12:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=182535#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=182535\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=182535#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exclusive news and research on the wine, spirits and beer business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=182535","og_locale":"en_US","og_type":"article","og_title":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","og_description":"Looking at gin\u2019s recent U.S. sales, the category is clearly fragmented. Premium and value brands continue to lose market share while super-premium labels post year-over-year gains. Even as the lower end of the category drags total U.S. volume down\u2014to approximately 8.34 million cases in 2024 from 9.33 million in 2021, according to Impact Databank\u2014the higher [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=182535","og_site_name":"Som2ny Network","article_published_time":"2025-04-13T07:12:52+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=182535#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=182535"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Exclusive news and research on the wine, spirits and beer business","datePublished":"2025-04-13T07:12:52+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=182535"},"wordCount":604,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Beer","Business","EXCLUSIVE","NEWS","Research","spirits","Wine"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=182535#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=182535","url":"https:\/\/fivemor.com\/?p=182535","name":"Exclusive news and research on the wine, spirits and beer business - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-04-13T07:12:52+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=182535#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=182535"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=182535#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Exclusive news and research on the wine, spirits and beer business"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/182535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182535"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/182535\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182535"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=182535"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=182535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}