{"id":182521,"date":"2025-04-13T06:57:33","date_gmt":"2025-04-13T06:57:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/epic-britbox-ad-starbucks-roy-and-more-best-creative-ads-of-the-week\/"},"modified":"2025-04-13T06:57:33","modified_gmt":"2025-04-13T06:57:33","slug":"epic-britbox-ad-starbucks-roy-and-more-best-creative-ads-of-the-week","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=182521","title":{"rendered":"Epic Britbox ad, Starbucks ‘Roy’ and more: best creative ads of the week"},"content":{"rendered":"


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Every week, I attempt to publish a curated list of clutter-breaking creative ads <\/a>as a small tribute to brand & agency teams everywhere. Most of advertising is simply ignored (a fate worse than being disliked) and so it ads which get noticed and like ought to be appreciated. In this week\u2019s list ads from Chups Chups, Britbox and more. <\/p>\n

Chupa Chups: happy chemicals <\/strong><\/p>\n

Some advertising ideas just take a split second to drive home the point and bring a smile. I had that very feeling when I saw these on LinkedIn. Chupa Chups, the sugar candy has powerful visual associations already. That would be further strengthened with a product focused representation of fun: associating them with \u2018happy chemicals\u2019 such as serotonin, endorphin and dopamine. These images depicting the familiar chemical element structue are shared on print and outdoor installations. <\/p>\n

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Agency: BBH<\/p>\n

Britbox: See it differently<\/strong><\/p>\n

When I joined advertising in the early 90s, one of the first things I noticed was the craft that went into creating an ad. Those days, even concepts used to be created by hand, starting with a pencil sketch and some visuals would be brought alive by drawings, colour spray painting and so on. And that was for just a client presentation. The final artwork for print ads would be even more painstakingly done \u2013 complete with hand pasting of bromides. Sometimes there was colour correction or some graphic work done on images. But there was a lot of manual effort, calling for skill. <\/p>\n

In today\u2019s world, machines, algorithms and Artificial Intelligence are part of creative work. In the movie & streaming industry especially, we all know of advanced use of computer graphics. In that context, Britbox\u2019s new epic ad is creating waves because of its dramatisation of craft. What I liked is that they did not stop merely claiming that craft is important \u2013 they demonstrated<\/em> it. In a market dominated by big mainstream brands like Netflix and Prime, it makes sense for a niche channel like Britbox to convey what makes them different. <\/p>\n

I love British shows and the claim on craftsmanship is quite credible. <\/p>\n

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In the commercial, an actor journeys through 11 different sets and genres, including period, mystery, and crime, to demonstrate the breadth of the British silver screen. The ad was filmed in one continuous take, captured by a 50-person crew over 14 hours, 45 minutes, and 31 seconds.\u00a0<\/p>\n

Source<\/a><\/cite><\/p><\/blockquote>\n<\/figure>\n

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