{"id":181493,"date":"2025-04-11T22:30:35","date_gmt":"2025-04-11T22:30:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/virgin-atlantic-navigates-a-sea-of-woke-for-a-rainbow-in-the-clouds\/"},"modified":"2025-04-11T22:30:35","modified_gmt":"2025-04-11T22:30:35","slug":"virgin-atlantic-navigates-a-sea-of-woke-for-a-rainbow-in-the-clouds","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=181493","title":{"rendered":"Virgin Atlantic navigates a sea of woke for a rainbow in the clouds"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the \u201990s, since when it\u2019s woken up to the joys of woke.* The last cross\/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of \u2018Are You Being Served?\u2019<\/p>\n<p>The point about Virgin Atlantic is that it\u2019s not British Airways \u2013 famed for cancellations, IT meltdowns and diminishing service but still, somehow, flying the flag. Lucky Generals is skilled at staying just the right side of ridiculous (Yorkshire Tea being an example, with its stage and staged Yorkshiremen) and here we have Virgin staff and customers being alternative for the holiday season. To words from Maya Angelou: \u2018A Rainbow in the Clouds.\u2019<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v11-copy-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" class=\"aligncenter size-large wp-image-1826942\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v11-copy-scaled.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v11-copy-300x169.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v11-copy-768x432.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v11-copy-1536x864.jpg 1536w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v11-copy-390x220.jpg 390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v5-copy-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" class=\"aligncenter size-large wp-image-1826943 lazyload\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v5-copy-scaled.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v5-copy-300x169.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v5-copy-768x432.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v5-copy-1536x864.jpg 1536w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v5-copy-2048x1152.jpg 2048w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/Virgin_Atlantic_Stills_v5-copy-390x220.jpg 390w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\"\/><\/p>\n<p><iframe loading=\"lazy\" data-src=\"https:\/\/player.vimeo.com\/video\/1073923334?dnt=1&amp;app_id=122963\" width=\"780\" height=\"439\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>VA global marketing president Annabelle Cordelli says: \u201cWe are incredibly excited to share the next chapter of our Virgin Atlantic story which showcases what makes Virgin Atlantic different. Our new global brand campaign \u201cBe a Rainbow\u201d captures that distinctive Virgin Atlantic energy and the red spirit of our cabin crew, taking our customers to some of the world\u2019s most desirable destinations. <\/p>\n<p>\u201cMaya Angelou\u2019s distinctive voice and beautiful words resonate with all of us at Virgin Atlantic, her voiceover encapsulates how we see the world differently, encouraging our customers to travel with an open heart and an open mind as they take on the world.\u201d<\/p>\n<p>They\u2019re probably just as pleased with a comfy plane that gets you there.<\/p>\n<p>MAA creative scale: 7.<\/p>\n<p>*VA and Lucky Generals apparently \u201cworked with The Diversity Standards Collective to ensure the people and places that featured in the campaign were represented positively and progressively. Via the DSC\u2019s Targeted Community Research and Testing Platform they conducted a series of Professional Community Councils across multiple countries in order to receive both industry experience and lived experience at key stages within the creative process.\u201d<\/p>\n<p>Bit of a palaver but they landed in the end\u2026<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the \u201990s, since when it\u2019s woken up to the joys of woke.* The last cross\/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":181494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[30334,16354,71789,753,5110,21179,36493],"dealstore":[],"offerexpiration":[],"class_list":["post-181493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-atlantic","tag-clouds","tag-navigates","tag-rainbow","tag-sea","tag-virgin","tag-woke"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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