{"id":181416,"date":"2025-04-11T21:43:51","date_gmt":"2025-04-11T21:43:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/a-smile-people-cant-look-away-from-marketing-communication-news\/"},"modified":"2025-04-11T21:43:51","modified_gmt":"2025-04-11T21:43:51","slug":"a-smile-people-cant-look-away-from-marketing-communication-news","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=181416","title":{"rendered":"\u201cA SMILE PEOPLE CAN\u2019T LOOK AWAY FROM\u201d \u2013 Marketing Communication News"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p class=\"has-background\" style=\"background-color:#c1e3f4\"><strong><a href=\"http:\/\/Lumineuxhealth.com\">Lumineux<\/a><\/strong> is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by <strong><a href=\"https:\/\/yardnyc.com\/\">Yard NYC<\/a><\/strong>, the initiative solidifies Lumineux\u2019s stance against the longtime tradeoffs of the category \u2013\u00a0where whitening and healthier don\u2019t go hand in hand \u2013 in a humorous, lighthearted spot made for TV.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/1071508776?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Lumineux Whitening Toothpaste 30s\"><\/iframe><\/p>\n<p>The new campaign, \u201cA Smile People Can\u2019t Look Away From,\u201d features hilariously closer-than-comfortable shots of bright white, healthy smiles thanks to Lumineux\u2019s line of enamel-friendly oral care products. Developed by renowned cosmetic dentist, Dr. Maddahi, Lumineux aims to solve the problem many consumers face \u2013\u00a0three out of four people want whiter teeth, but many have concerns about how whitening products might negatively impact their enamel and gum health. Lumineux is the answer to that dilemma with products that deliver a whiter, brighter smile without the sensitivity of peroxide whiteners.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/1071509668?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\/embed\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\"><\/iframe><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLumineux really needs a style of ad that is as bold and modern as our approach to oral care is. It wouldn\u2019t do to churn out the same stale, tired kind of campaign we\u2019re all so used to seeing in this category,\u201d says <strong>Caroline Duggan, Chief Brand Officer of Lumineux<\/strong>. \u201cYard NYC was my #1 choice to help us develop that kind of creative, and they really over-delivered. We had a ton of fun and I think the work speaks to that.\u201d<\/p>\n<\/blockquote>\n<p>The work will run across Linear, Streaming Audio, Digital Display, CTV, and OLV from April through December of this year in :15 and :30 spots for toothpaste and white strips products. Getting up really\u00a0<em>really<\/em>\u00a0close and personal to the mouths of its talent (\u201cwow, we\u2019re really only looking at my mouth aren\u2019t we?\u201d), viewers are sure to giggle as the zoom continues \u201cwell, for a smile people can\u2019t look away from\u2026\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-10.52.14\u202fAM1-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/marcommnews.com\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-at-10.52.14\u202fAM1-1024x576.jpg\" alt=\"\" class=\"wp-image-83740\"\/><\/a><figcaption class=\"wp-element-caption\">Screenshot<\/figcaption><\/figure>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt is exciting to take Lumineux in a complete 180 from anything they\u2019ve done to date. And to poke a little fun at the seriousness of white-coat dentists we\u2019re used to seeing in toothpaste ads,\u201d says <strong>Stephen Niedzwiecki, Chief Creative Officer at Yard<\/strong>. \u201cOur result is surprisingly fun work that stands out in a category crowded with claims. Our playful scripts are designed to catch attention early, making it easier to share Lumineux\u2019s benefits in a way that feels approachable and distinct \u2014 helping the brand stick in people\u2019s minds.\u201d<\/p>\n<\/blockquote>\n<p><strong>Source<\/strong>: <a href=\"https:\/\/yardnyc.com\/\">Yard NYC<\/a><\/p>\n<p class=\"posttags\"><i class=\"fa fa-tags\"\/>\u00a0\u00a0<a href=\"https:\/\/marcommnews.com\/tag\/caroline-duggan\/\" rel=\"tag\">Caroline Duggan<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/lumineux\/\" rel=\"tag\">Lumineux<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/stephen-niedzwiecki\/\" rel=\"tag\">Stephen Niedzwiecki<\/a>, <a href=\"https:\/\/marcommnews.com\/tag\/yard-nyc\/\" rel=\"tag\">Yard NYC<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineux\u2019s stance against the longtime tradeoffs of the category [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":181417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[12974,8402,1820,3794,10461],"dealstore":[],"offerexpiration":[],"class_list":["post-181416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-communication","tag-marketing","tag-news","tag-people","tag-smile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cA SMILE PEOPLE CAN\u2019T LOOK AWAY FROM\u201d \u2013 Marketing Communication News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=181416\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cA SMILE PEOPLE CAN\u2019T LOOK AWAY FROM\u201d \u2013 Marketing Communication News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. 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