{"id":180991,"date":"2025-04-11T02:25:03","date_gmt":"2025-04-11T02:25:03","guid":{"rendered":"https:\/\/peraltafinancing.com\/african-music\/10-things-you-didnt-know-about-asa-asika\/"},"modified":"2025-04-11T02:25:03","modified_gmt":"2025-04-11T02:25:03","slug":"10-things-you-didnt-know-about-asa-asika","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=180991","title":{"rendered":"10 Things You Didn\u2019t Know About Asa Asika"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2 class=\"wp-block-heading\">Asa Asika may be best known as Davido\u2019s manager, but there\u2019s a lot more to the Afrobeats power player than meets the eye.<\/h2>\n<p>A quiet powerhouse in Nigeria\u2019s entertainment industry, Asa Asika has carved out a dynamic career as a talent manager, A&amp;R executive, show promoter, and co-founder of The Plug Entertainment. Since stepping into the scene as a teenager, he\u2019s spent nearly two decades shaping the sound and culture of modern Afrobeats\u2014often from behind the scenes.<\/p>\n<p>Born on August 14, 1990, Asika\u2019s rise is a testament to instinct, hustle, and vision. He skipped the traditional academic route, but his track record speaks louder than any degree could. From managing global superstar Davido to building platforms for the next wave of talent, his influence runs deep.<\/p>\n<p>Here are 10 things you probably didn\u2019t know about the man pulling the strings.<\/p>\n<h2 class=\"wp-block-heading\">1. He Once Dreamed of Becoming an Anthropologist<\/h2>\n<p>Before music came calling, Asa Asika had his sights set on anthropology. In a chat with <a href=\"https:\/\/thebounce.net\/b-side\/asa-asika-is-creating-a-timeless-legacy\/\" target=\"_blank\" rel=\"noopener\">Bounce Networks<\/a>, he revealed a childhood fascination with history and general knowledge. \u201cI still watch crime shows like <em>Blacklist<\/em> and <em>Criminal Minds<\/em>,\u201d he said. \u201cI don\u2019t want to watch a show where someone\u2019s not dying.\u201d Turns out the man behind Afrobeats\u2019 biggest star once wanted to study human behavior \u2014 now he shapes culture instead.<\/p>\n<h2 class=\"wp-block-heading\">2. He Cut His Teeth at Storm Records<\/h2>\n<p>Asa Asika\u2019s talent management journey kicked off at the legendary Storm Records, where he organized club appearances and promotions for heavyweights like Naeto C, Ikechukwu, and Sasha P. But his hustle started even earlier\u2014back in high school, he was already managing a student rap group called Bonafide. From school corridors to industry boardrooms, Asa\u2019s been in the game longer than most think.<\/p>\n<h2 class=\"wp-block-heading\">3. He Threw His First Parties in High School<\/h2>\n<p>Long before managing stages, Asa Asika was organizing school parties as a teenager. Alongside friends, he planned events for classmates\u2014an early glimpse into his knack for pulling crowds and spotting talent. Those teenage parties weren\u2019t just fun\u2014they were his first lessons in the business of entertainment.<\/p>\n<h2 class=\"wp-block-heading\">4. <strong>Before Davido, There Was YQ<\/strong><\/h2>\n<p>Asa Asika may be synonymous with Davido today, but his first official client was YQ, then signed to Storm 360. Their early success included the hit single <em>I Like Girls<\/em>\u2014proof that Asa\u2019s ear for talent was sharp long before OBO entered the picture.<\/p>\n<h2 class=\"wp-block-heading\">5. He is the nephew of veteran music executive Obi Asika.<\/h2>\n<p> Asa Asika didn\u2019t just stumble into the industry\u2014he was born into it. His uncle is Obi Asika, veteran music exec and co-founder of Storm Records. Being around one of the architects of Nigerian pop music gave Asa a front-row seat to the game before he ever played in it.<\/p>\n<h2 class=\"wp-block-heading\">6. He\u2019s Cousins with Naeto C<\/h2>\n<p>Asa Asika\u2019s family tree is deeply rooted in music. He\u2019s also cousins with one of <a href=\"https:\/\/unorthodoxreviews.com\/the-20-greatest-nigerian-rappers-of-all-time\">Nigeria\u2019s best rappers of all-time<\/a>,  Naeto C, and at one point, he managed the rap icon\u2019s road gigs and social media. With industry legends at family dinners, it\u2019s no wonder Asa\u2019s path in music was practically written in the stars.<\/p>\n<h2 class=\"wp-block-heading\">7. He Co-founded The Plug Entertainment<\/h2>\n<p>In 2016, Asa Asika partnered with longtime friend Bizzle Osikoya to co-found The Plug Entertainment. What began as a vision to make a lasting impact on the industry has since blossomed into one of Africa\u2019s premier talent agencies. With an impressive roster featuring stars like Davido, CKay, Mayorkun, and Asisat Oshoala, The Plug is now a powerhouse in the music and sports industries.<\/p>\n<h2 class=\"wp-block-heading\">8. He and Davido Parted Ways But Reunited in 2017<\/h2>\n<p>In late 2012, Asa Asika and Davido briefly parted ways amid rumors of a professional rift. Davido reportedly sought stronger management, while Asa\u2019s team hinted the business side had run its course. Despite the split, they remained close friends. By 2017, they were back together, with Davido tweeting, <em>\u201cWelcome back yellow man @AsaAsika! BACK TO BASIC!\u201d <\/em>That reunion marked the beginning of one of Davido\u2019s most successful years, with chart-topping hits and major accolades.<\/p>\n<h2 class=\"wp-block-heading\">9. <strong>Hip-Hop Head and OutKast Superfan<\/strong><\/h2>\n<p>Though one of the most composed figures in the industry, Asa Asika has his fanboy moments. He proudly claims to be Nigeria\u2019s biggest OutKast fan and once admitted that meeting Jay-Z left him genuinely starstruck\u2014a rare glimpse of the music mogul\u2019s admiration for others.<\/p>\n<h2 class=\"wp-block-heading\">10. Asa and DJ Cuppy\u2019s Short-Lived Romance<\/h2>\n<p>In 2018, Asa Asika and <a href=\"https:\/\/unorthodoxreviews.com\/top-10-nigerian-djs\">top Nigerian DJ<\/a>, Cuppy, made their relationship public, though rumors suggested they\u2019d been dating since 2011. Asa even took on the role of her tour manager at one point. However, their romance seemed to fizzle out after Cuppy posted a flirty vacation photo, sparking rumors of a breakup. Though brief, their relationship certainly caught the public\u2019s eye.<\/p>\n<p><!-- CONTENT END 3 -->\n\t\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Asa Asika may be best known as Davido\u2019s manager, but there\u2019s a lot more to the Afrobeats power player than meets the eye. A quiet powerhouse in Nigeria\u2019s entertainment industry, Asa Asika has carved out a dynamic career as a talent manager, A&amp;R executive, show promoter, and co-founder of The Plug Entertainment. Since stepping into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":180992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12025],"tags":[13176,71603,7972],"dealstore":[],"offerexpiration":[],"class_list":["post-180991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-african-music","tag-asa","tag-asika","tag-didnt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Things You Didn\u2019t Know About Asa Asika - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=180991\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Things You Didn\u2019t Know About Asa Asika - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Asa Asika may be best known as Davido\u2019s manager, but there\u2019s a lot more to the Afrobeats power player than meets the eye. 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