{"id":180865,"date":"2025-04-10T20:44:46","date_gmt":"2025-04-10T20:44:46","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/curation-can-help-ctv-publishers-win-budget-from-youtube\/"},"modified":"2025-04-10T20:44:46","modified_gmt":"2025-04-10T20:44:46","slug":"curation-can-help-ctv-publishers-win-budget-from-youtube","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=180865","title":{"rendered":"Curation Can Help CTV Publishers Win Budget from YouTube"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>There are a few reasons why budgets haven&#8217;t transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim Willcox, Regional Vice President, UK at PubMatic. YouTube&#8217;s vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps to compete with.<\/p>\n<p>But curation could speed up that transition, according to Willcox, aggregating multiple CTV partners into curated marketplaces. In this interview, Willcox, also discusses why advertisers are directly working with ad tech companies more than ever. Filmed at New Video Frontiers 2025 in London.<\/p>\n<div class=\"video-shortcode\"><\/div>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>There are a few reasons why budgets haven&#8217;t transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim Willcox, Regional Vice President, UK at PubMatic. YouTube&#8217;s vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[4995,12728,23781,21812,4666,14285],"dealstore":[],"offerexpiration":[],"class_list":["post-180865","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-budget","tag-ctv","tag-curation","tag-publishers","tag-win","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curation Can Help CTV Publishers Win Budget from YouTube - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=180865\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curation Can Help CTV Publishers Win Budget from YouTube - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"There are a few reasons why budgets haven&#8217;t transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim Willcox, Regional Vice President, UK at PubMatic. YouTube&#8217;s vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=180865\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T20:44:46+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=180865#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=180865\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Curation Can Help CTV Publishers Win Budget from YouTube\",\"datePublished\":\"2025-04-10T20:44:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=180865\"},\"wordCount\":117,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Budget\",\"ctv\",\"Curation\",\"PUBLISHERS\",\"Win\",\"YouTube\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=180865#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=180865\",\"url\":\"https:\/\/fivemor.com\/?p=180865\",\"name\":\"Curation Can Help CTV Publishers Win Budget from YouTube - 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