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Whatever Nigerian mainstream pop music is today, it owes in no small part to hip hop, which laid the sonic structure, approach, and even dressing. <\/mark><\/p>\n<\/section>\n So it was only fair that amidst Afrobeats’ global surge, a rapper stood up to be counted.<\/mark><\/p>\n<\/section>\n It is important that when Nigerian music is at an all-time commercial high, a rapper stands tall next to the pop stars, just like other iconic rappers did in the 2000s and 2010s. <\/mark><\/p>\n<\/section>\n This rapper is OdumoduBlvck<\/strong> and the magnitude of the responsibility he shoulders isn’t lost on him.<\/mark><\/p>\n<\/section>\n Dominance in hip hop requires confidence, whether aggressively or calmly. <\/mark><\/p>\n<\/section>\n Dominance calls for breathless, successful releases that leave peers, oppositions, and fans in no doubt of who runs the scene. <\/mark><\/p>\n<\/section>\n In Nigeria, there’s an additional requirement of domestication which requires range and malleability to shape and fit into the soundscape.<\/mark><\/p>\n<\/section>\n OdumoduBlvck <\/strong>shows this ability to domesticate on <\/mark>his 2023 project ‘Eziokwu,’ <\/strong><\/i><\/mark><\/a>which has since gone on to become one of the most successful rap projects of the Nigerian streaming era. <\/mark><\/p>\n<\/section>\n Since then, he has displayed an ambition to dominate. In the last 18 months, he made over 40 guest appearances, including on songs with Pop superstars Rema <\/strong>and Davido<\/strong>.<\/mark><\/p>\n<\/section>\n He released a joint album with his crew Anti World Gangsters<\/strong> in 2024<\/mark><\/a>, and barely three months later, he’s back with a new album (he calls it a mixtape, but this it’s an album) ‘The Machine Is Coming.’<\/strong><\/i><\/mark><\/p>\n<\/section>\n After spending a better part of 2024 preparing listeners for the release of his next album ‘Industry Machine,’<\/strong><\/i> <\/strong>OdumoduBlvck decided to release a surprise 16-track project to further drum home the message that ”The Machine is Coming.”<\/i><\/mark><\/p>\n<\/section>\n With a combination of his hyper-masculine rap flows, aggressive chest-thumping writing, colorful use of Nigerian lingo, and stunning melody-wielding abilities (he calls it Okporoko flows), he tells listeners that he’s the leading hip-hop protagonist in the country who is ready to dominate.<\/mark><\/p>\n<\/section>\n Across the album’s 41-minute playtime, OdumoduBlvck <\/strong>explores<\/mark> a wide spectrum of Nigerian pop sounds <\/mark><\/a>while using hip-hop as the anchor that gives the project its identity.<\/mark><\/p>\n<\/section>\n OdumoduBlvck has perfected his genre-fusing rap style through a blend of rage verses and catchy melody-filled choruses, and it’s through this effective cocktail that he delivers a compelling project.<\/mark><\/p>\n<\/section>\n