{"id":180388,"date":"2025-04-10T12:53:06","date_gmt":"2025-04-10T12:53:06","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/brave-bisons-socialchain-buys-news-uk-influencer-agency\/"},"modified":"2025-04-10T12:53:06","modified_gmt":"2025-04-10T12:53:06","slug":"brave-bisons-socialchain-buys-news-uk-influencer-agency","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=180388","title":{"rendered":"Brave Bison\u2019s SocialChain buys News UK influencer agency"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Influencer marketing is seen as the current secret sauce by an increasing number of marketers \u2013 including Unilever and now, it seems, Lloyds Bank which says it\u2019s abandoning advertising.<\/p>\n<p>News UK\u2019s The Fifth influencer marketing agency (journalism is often referred to as the \u2018fourth estate\u2019) is being sold to marketing and technology group Brave Bison for an undisclosed sum. It will operate alongside Brave Bison\u2019s social strategy and creative practice SocialChain. News UK will retain an interest and become a top ten shareholder in \u00a311m revenue Brave Bison. <\/p>\n<p>The Fifth works for YouTube, UKTV, FOX Entertainment, Tommee Tippee, The Times and SamsungTV.<\/p>\n<p>SocialChain CEO Jacinta Faul says: \u201cThe Fifth bring deep expertise, an enviable client roster and serious strategic nous to bolster SocialChain\u2019s influencer ambitions at a pivotal point in our growth. I can\u2019t wait to work with Olly (Lewis, The Fifth founder and CEO) and his talented team to lead the industry into a new era of innovation in social and influencer marketing.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image001-11-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" class=\"aligncenter size-large wp-image-1826912\" srcset=\"https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image001-11-scaled.jpg 1024w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image001-11-300x169.jpg 300w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image001-11-768x432.jpg 768w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image001-11-1536x864.jpg 1536w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image001-11-2048x1152.jpg 2048w, https:\/\/www.moreaboutadvertising.com\/wp-content\/uploads\/2025\/04\/image001-11-390x220.jpg 390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>Lewis (above with Faul) says: \u201cJoining forces with Brave Bison and SocialChain gives The Fifth the perfect environment and partner to scale without losing sight of our mission: putting creators and culture at the centre of marketing. Together, we\u2019re primed to build a more connected, tech-enabled service for our clients and a future-facing model for social and influencer marketing. It\u2019s been an incredible six years building a market-leading team and reputation, and I couldn\u2019t be more excited for the next chapter.\u201d<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing is seen as the current secret sauce by an increasing number of marketers \u2013 including Unilever and now, it seems, Lloyds Bank which says it\u2019s abandoning advertising. News UK\u2019s The Fifth influencer marketing agency (journalism is often referred to as the \u2018fourth estate\u2019) is being sold to marketing and technology group Brave Bison [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":180389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[5353,71406,1106,15579,13709,1820,71407],"dealstore":[],"offerexpiration":[],"class_list":["post-180388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-agency","tag-bisons","tag-brave","tag-buys","tag-influencer","tag-news","tag-socialchain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brave Bison\u2019s SocialChain buys News UK influencer agency - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=180388\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brave Bison\u2019s SocialChain buys News UK influencer agency - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing is seen as the current secret sauce by an increasing number of marketers \u2013 including Unilever and now, it seems, Lloyds Bank which says it\u2019s abandoning advertising. 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