\n<\/p>\n
Context matters a lot in business, and in the <\/span>contextual mapping framework<\/a>,<\/span><\/strong> I\u2019ve shown you how to identify the company’s core focus while being aware of key uncertainties and keeping a contingency plan in place if anything goes wrong. <\/span><\/p>\n That\u2019s all part of <\/span>setting up the grand strategy<\/a><\/strong> based on the <\/span>mapped territory<\/a>. <\/span><\/strong><\/p>\n Now it is time to map it. <\/p>\n That\u2019s pure strategy. <\/p>\n