{"id":180298,"date":"2025-04-10T11:48:39","date_gmt":"2025-04-10T11:48:39","guid":{"rendered":"https:\/\/peraltafinancing.com\/animation\/form-films-reveals-the-genesis-of-the-xp-for-untld-moto-motion-design\/"},"modified":"2025-04-10T11:48:39","modified_gmt":"2025-04-10T11:48:39","slug":"form-films-reveals-the-genesis-of-the-xp-for-untld-moto-motion-design","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=180298","title":{"rendered":"Form Films Reveals the “Genesis” of the XP for UNTLD MOTO – Motion design"},"content":{"rendered":"


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The motion crew at London\u2019s Form Films constructs a full-CG reveal film for the XP electric motorcycle, a collaboration between custom bike builder Hugo Eccles at UNTLD MOTO and American manufacturer Zero Motorcycles.<\/p>\n

Dan Preston-George, producer at Form Films: \u201cInspired by the XP\u2019s radical design and UNTLD MOTO\u2019s meticulous process, we structured the film around the concept of completely rebuilding the motorcycle piece by piece.
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\u201cWe brought the concept of \u2018Genesis\u2019 to life in the physical sense (how materials and components come together) and in the conceptual sense (the evolution of motorcycle design).\u201d<\/p>\n<\/blockquote>\n

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\u201cThese shots echo the designer\u2019s attention to detail and are interwoven with high-energy riding sequences (also built in CG) that showcase the motorcycle\u2019s beauty and rideability. This approach allowed us to showcase Eccles\u2019 visionary design and served as a fitting way to announce \u2018a new era in motorcycling\u2019.<\/p>\n

\u201cThe challenge was to create a compelling brand film that showcased the XP\u2019s groundbreaking design while speaking to motorcycle enthusiasts, as well as a broader audience interested in the future of transportation. <\/p>\n

\u201cTo achieve this, we brought the concept of \u2018Genesis\u2019 to life in the physical sense (how materials and components come together) and in the conceptual sense (the evolution of motorcycle design). The story structure not only mirrors the design process, but represents the fundamental shift from combustion to electric power and XP\u2019s position as a vanguard of that transformation.\u201d
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Client: Untitled Motorcycles
Co-founder: Hugo Eccles<\/p>\n

Production: Form Films<\/a><\/p>\n

Audio: Box of Toys<\/p>\n

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