{"id":179834,"date":"2025-04-10T05:38:55","date_gmt":"2025-04-10T05:38:55","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/after-the-click-conversion-time\/"},"modified":"2025-04-10T05:38:55","modified_gmt":"2025-04-10T05:38:55","slug":"after-the-click-conversion-time","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=179834","title":{"rendered":"After The Click: Conversion Time"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>So you\u2019ve spent a whopping amount of money on paid search, SEO, Facebook ads, competitions, link building, and traditional marketing. You\u2019re seeing a crazy influx of visitors to your site. Just as you\u2019re about to call your boss to accept the promotion, you notice a worrying trend: your new visitors are barely making an impression on conversions from online traffic. What\u2019s up with that? All your high-paid consultants told you that a high return of investment is guaranteed, since The Internet is da bomb, everything is cheap, and percentages are always in your favor!<\/p>\n<p>Well nuh-uh!<\/p>\n<p>Take a moment, if you will, to step into the visitor\u2019s shoes: \u201cGee, I want to know where I can find a new lightbulb for my stove overhead lamp. Let\u2019s Google it. \u2018Buy stove lamp online\u2019. Ok, here\u2019s a bunch of colorful results, let\u2019s click the top one and see what happens. Oh, cool, a flashin\u2026<strong>MY EYES!! MY EYES!! IT BURNS, OH IT BURNS!!!<\/strong>\u201d.<\/p>\n<div style=\"aspect-ratio: 300 \/ 352;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/08\/o5zam.jpg\" title=\"Conversion failure\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"352\" width=\"300\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/08\/o5zam.jpg#ZgotmplZ\" alt=\"Conversion failure\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>See what happened there? You had the top result for an excellent, conversion-prone, long tail search phrase, but since your landing page looked like a half-hearted Picasso imitation, picked up from the tail end of a digestive system, you just scared this \u201cguaranteed\u201d customer away.<\/p>\n<p>It\u2019s easy to fool yourself into thinking that getting people to come to your site is all that matters. Afer all, Total Visits is a clearly defined metric, easy to set up and evaluate, and you can go a long way without any qualitative analyses.<\/p>\n<p>I blame the digital marketing industry for enforcing this misconception. There\u2019s a lot of unhealthy stagnation going on, at least in Finland, and not only do we have to make our customers understand the holistic approach required to nurture an online presence, we also need to lobby for more follow-through, more long-term planning, more strategy, more involvement, and more commitment.<\/p>\n<p>For starters, we need to reevaluate:<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"on-page-optimization\">On-page optimization<\/h2>\n<p>Keywords in all the right places, <em>check<\/em>. Images with descriptive and keyword-rich ALT texts, <em>check<\/em>. A coherent and well-planned information architecture, <em>check<\/em>. Top quality content, <em>check<\/em>. A cute cat video just waiting to go viral, <em>check<\/em>!<\/p>\n<p>Good, you\u2019ve done everything your <a href=\"https:\/\/www.simoahava.com\/seo\/seo-in-a-nutshell-and-some-tips\/\">SEO guy told you to do<\/a>. Now step outside your cocoon and think of the visitor. They arrive on your site through organic search by using a keyword which implicitly or explicitly outlines their information need. Now,<\/p>\n<p><strong>Does this page satisfy that need?<\/strong><\/p>\n<p><strong>Do you provide a clear call-to-action?<\/strong><\/p>\n<p><strong>Does this page introduce new needs, some that the customer would be prone to subscribe to given the opportunity?<\/strong><\/p>\n<p>Think about it. You want to <strong>convert<\/strong> the <em>visitor<\/em> into a <em>customer<\/em>. This means that you need to go all Hansel and Gretel. Give the visitors a trail to follow with a clear, delicious goal in the end. (It\u2019s up to you and your business whether there\u2019s a cannibalistic witch inside).<\/p>\n<p>The clearer the path, the better your chances at conversion.<\/p>\n<h2 id=\"outreach-marketing\">Outreach marketing<\/h2>\n<p>Another pitfall is over-promotion. Not only is it worth less if you get referrals or mentions in <a href=\"http:\/\/www.timdini.com\/backlink-quackery-strength-relevancy-of-seo-backlinks\/\">completely unrelated forums<\/a>, it will hurt your conversions if you try to coax a population whose interests are, by default, as far removed from your offering as can be.<\/p>\n<p>Note that there\u2019s nothing wrong in trying to penetrate a new interest group. It\u2019s just that the connection needs to be established <em>before<\/em> you reach out to uncharted waters.<\/p>\n<p>It\u2019s best to focus on related sites, forums, and channels. Google values referrals from related authority sources. Why not focus solely on them? It\u2019s bound to help your conversion rates if your referral traffic already has an idea what you are all about.<\/p>\n<h2 id=\"dont-cling-to-the-past\">Don\u2019t cling to the past<\/h2>\n<p>I\u2019ve come across some cases where a desperate need to rank high with a set of keywords resulted in an even more desperate need to rank high with said keywords <em>after<\/em> the product was discontinued. Not cool.<\/p>\n<p>This means that the search engine result would promise one thing, but the landing page would dismiss this promise with \u201cWe don\u2019t have what you\u2019re looking for anymore, but now we have THIS!\u201d. And the visitor is flabbergasted since they actually only wanted the item <em>promised to them in the search engine results<\/em>.<\/p>\n<p>There are other ways to retain this traffic, and most of them have to do with your marketing strategy in general. Before you pull the plug, you\u2019d sure better have an idea of how to cater to those loyal customers who loved the product. In other words, you need a transition plan.<\/p>\n<p>Whatever you do, don\u2019t retain a landing page just for the sake of traffic. A broken promise is a poor way to begin a customer relationship.<\/p>\n<h2 id=\"make-sure-you-have-a-plan-b\">Make sure you have a plan B<\/h2>\n<p>For conversions, your website is just one, albeit significant, channel. Even if you can\u2019t commit to turning your website into a super-charged conversion machine, you need to make sure that its role in assisting conversions is not diminished.<\/p>\n<p>Perhaps you have a social media channel, where each person who likes your brand is valued as much as any conversion on your website. In this case, make sure that social media is omnipresent throughout your website.<\/p>\n<p>Perhaps you haven\u2019t jumped on the eShop bandwagon, and you still trust ye olde storefront to bring the customers in. Well, make sure your website gives your store the proper introduction, with sufficient targeting of your core group (with storefronts you\u2019re bound to have a core group) to ensure that people actually locate it and walk through the door.<\/p>\n<p>Or perhaps your website is just a small cog in the machine of a huge, faceless organization, and the website solely exists to drive traffic away from your competition. In that case, bless your black heart, you little devil you.<\/p>\n<h2 id=\"a-promise-is-a-promise-is-a-promise\">A promise is a promise is a promise<\/h2>\n<p>I\u2019m sorry for this sappy idealism, but I\u2019m about to get married in two weeks, and I\u2019m feeling all soft and fluffy inside.<\/p>\n<p><strong>If you want to convert, you have to keep your promises.<\/strong><\/p>\n<p>(Read <a href=\"http:\/\/searchengineland.com\/the-ready-conversion-optimization-framework-43814\">The READY Conversion Optimization Framework<\/a> for a nice method of evaluating how well you deliver on your promises.)<\/p>\n<p>You can\u2019t base your business on the off chance that someone makes a purchase <em>even though<\/em> they\u2019re disgusted by the manner in which you conduct your online marketing. Conversions are driven by satisfaction, and satisfaction is regulated by the efficiency of your marketing message.<\/p>\n<p>If you sell stove lamps online, and if you\u2019ve manufactured your landing page to target visitors who search for \u201cbuy stove lamp online\u201d, providing that the purchase process has been optimized, you\u2019ll be sure to arrive at a high conversion rate.<\/p>\n<p>Next time you\u2019re browsing the web, using search engines \u2018n stuff, take a look at the landing pages you are directed to. How many actually have the content you were expecting to find? Depending on your information need, the answer might vary from \u201cnone\u201d to \u201csome\u201d. Hardly ever is it \u201call\u201d.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>So you\u2019ve spent a whopping amount of money on paid search, SEO, Facebook ads, competitions, link building, and traditional marketing. You\u2019re seeing a crazy influx of visitors to your site. Just as you\u2019re about to call your boss to accept the promotion, you notice a worrying trend: your new visitors are barely making an impression [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":179835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[23365,19550,1231],"dealstore":[],"offerexpiration":[],"class_list":["post-179834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-click","tag-conversion","tag-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>After The Click: Conversion Time - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=179834\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After The Click: Conversion Time - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"So you\u2019ve spent a whopping amount of money on paid search, SEO, Facebook ads, competitions, link building, and traditional marketing. 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