{"id":179150,"date":"2025-04-09T17:53:13","date_gmt":"2025-04-09T17:53:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/arcade-game\/arcade-heroes-genda-acquires-player-one-amusement-group\/"},"modified":"2025-04-09T17:53:13","modified_gmt":"2025-04-09T17:53:13","slug":"arcade-heroes-genda-acquires-player-one-amusement-group","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=179150","title":{"rendered":"Arcade Heroes GENDA Acquires Player One Amusement Group"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>We\u2019ve got some \u201cinside baseball\u201d news for the industry today, but it is an interesting development from both the distribution and operations sides of things \u2013 let\u2019s discuss GENDA\u2019s latest moves into the US as they acquire Player One Amusement Group (also known as P1AG).<\/p>\n<p>Also as a note \u2013 we\u2019ve made some backend changes to the site here, which had kept us from posting, but now the site should be running silky smooth for a change. There may still be a couple of hiccups here and there, but overall that should be resolved.<\/p>\n<h2 style=\"text-align: center; border: 4px blue ridge;\">Who is who?<\/h2>\n<p>For some quick background on who the players are, so that this makes sense in the event that you have no idea who these companies are.<\/p>\n<p>Player One Amusement Group is both an amusement equipment distributor and a route\/location operator. <a href=\"https:\/\/p1-ag.com\/pages\/about-p1ag\">As they state on their website<\/a>, the \u201cgroup\u201d part of their name is how they are the merger of six companies, all with experience in different aspects of amusement. They tend to have a booth at shows like IAAPA, and anyone in the industry for a time would be familiar with them. They were the company that had Hulk Hogan and some other celebrity wrestlers\/fighters at this past IAAPA to promote a new prize merchandizer. They are headquartered in Toronto, Canada.<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-q8i87b6z1lw\" style=\"max-width:900px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<p>\t\t\t<iframe allow=\"accelerometer 'none';autoplay 'none';camera 'none';ch-ua 'none';clipboard-read 'none';clipboard-write;display-capture 'none';encrypted-media 'none';gamepad 'none';geolocation 'none';gyroscope 'none';hid 'none';identity-credentials-get 'none';idle-detection 'none';keyboard-map 'none';local-fonts 'none';magnetometer 'none';microphone 'none';midi 'none';payment 'none';picture-in-picture;publickey-credentials-create 'none';publickey-credentials-get 'none';screen-wake-lock 'none';serial 'none';sync-xhr;usb 'none';window-management 'none';xr-spatial-tracking 'none';\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless=\"\" data-arve=\"arve-youtube-q8i87b6z1lw\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/Q8I87b6z1Lw?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Q8I87b6z1Lw?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" title=\"\" width=\"900\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>GENDA is a Japanese corporation who really gained attention back in 2021 when they acquired Sega\u2019s Japanese arcade location operations (those locations being <a href=\"https:\/\/arcadeheroes.com\/2022\/01\/28\/sega-arcades-to-change-name-to-gigo-in-japan\/\">rebranded as GIGO<\/a>). They\u2019ve had their sights set on the US arcade market since the Sega acquisition too, first with <a href=\"https:\/\/arcadeheroes.com\/2021\/05\/13\/genda-gains-ground-in-us-with-pac-man-entertainment-acquisition\/\">Pac-Man Entertainment<\/a> and more recently with <a href=\"https:\/\/arcadeheroes.com\/2024\/06\/11\/genda-us-arcade-market-nen\/\">acquiring NEN<\/a>. <a href=\"https:\/\/genda.jp\/en\/company\/\">Their company history<\/a> is almost a laundry list of acquistions, so today\u2019s news is not exactly a shock. I would also note that they have even developed their <a href=\"https:\/\/arcadeheroes.com\/2024\/01\/14\/newsbytes-more-sega-jp-changes-genda-makes-a-game-new-aka-blue-more\/\">own game<\/a>.<\/p>\n<h2 style=\"text-align: center; border: 4px blue ridge;\">Player One Amusement Group Is Now A Part Of GENDA<\/h2>\n<p><a href=\"https:\/\/markets.ft.com\/data\/announce\/detail?dockey=600-202504091200BIZWIRE_USPRX____20250409_BW097573-1\">Player One Amusement Group is GENDA\u2019s latest acquisition<\/a>, which expands GENDA\u2019s reach into both Canada &amp; the US. <a href=\"https:\/\/vxtwitter.com\/genda_kataoka\/status\/1909860122798780772\">Per this tweet,<\/a> it brings \u201c104 game centers and 2,000 mini locations\u201d across both countries under GENDA\u2019s wing, and they expect sales in North America to reach \u201c44 billion yen(about $303 million USD if I used an accurate currency calculator)\u201d this year.<\/p>\n<p>The CEO of GENDA elaborated further (translation is from X)<\/p>\n<blockquote>\n<p>In response to the current US tariff issue. First of all, we believe that the current environment is a great tailwind for GENDA, which has M&amp;A as its growth strategy. As the valuations of potential M&amp;A targets fall, we believe that we will have more and more good opportunities in the future. We will continue to select better deals from our abundant pipeline and achieve continuous, non-linear growth. In terms of the short-term P&amp;L impact, assuming that tariffs from China to the US rise to 104%, we estimate that if we do nothing, there will be a negative impact of 360 million yen (3.4% compared to the plan for this fiscal year) on operating income. However, we are not going to do nothing, and will implement a number of measures to reduce the amount of the negative impact, such as producing game consoles in the US using the factory functions of our US group company NEN and procuring from countries other than China where tariffs are relatively low.\u2026<\/p>\n<\/blockquote>\n<p>This last bit is particularly interesting, in that their NEN acquisition from last year now comes into play at allowing them to build equipment into the US. I\u2019m not sure what the total factory capacity is for NEN (I thought they were entirely a location operator before reading this), and I would assume that \u201cgame consoles\u201d is to mean things like crane machines. Either way, they are actively investing here, so where ever NEN has a factory, that would mean more local jobs to the area, I would assume. It certainly doesn\u2019t sound like GENDA is going to be laying people off at P1AG, as you often see happen with takeovers.<\/p>\n<p>I also like seeing someone like GENDA taking the initiative and instead of just shrugging or panicking, they\u2019re taking actions that will help their operating costs and profitability. I\u2019ve been advising that for anyone in a panic so far \u2013\u00a0 costs have been steadily going up since 2020, so continuing to take measures that follow those lines, or coming up with creative new ways to address the latest changes is what you have to do to keep things going.<\/p>\n<p>As a quick aside, both last month and this have been great for my arcade business, but I don\u2019t have a redemption desk so I don\u2019t have to worry about shipping in new toys. What a benefit to running \u201cjust\u201d an arcade, I guess \ud83d\ude09<\/p>\n<p>What will this mean aside from that for the industry? Likely more sales of equipment, including GENDA-made products\/games, and more locations where you\u2019ll find those games, in the long run. Short term, I doubt much will change for P1AG\u2019s current customers. It would be interesting if this also saw an increase in equipment available from Japan through them, although I don\u2019t know if any of that has occurred after they acquired NEN. All-in-all, I don\u2019t see the downside here, so for those looking for good news, here\u2019s a W.<\/p>\n<div class=\"sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded\" id=\"like-post-wrapper-15981498-48078-67f6b1de9f21d\" data-src=\"https:\/\/widgets.wp.com\/likes\/?ver=14.5#blog_id=15981498&amp;post_id=48078&amp;origin=arcadeheroes.com&amp;obj_id=15981498-48078-67f6b1de9f21d\" data-name=\"like-post-frame-15981498-48078-67f6b1de9f21d\" data-title=\"Like or Reblog\">\n<h3 class=\"sd-title\">Like this:<\/h3>\n<p><span class=\"button\"><span>Like<\/span><\/span> <span class=\"loading\">Loading\u2026<\/span><\/p>\n<\/div>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p><\/div>\n<div>\n\t\t\t\t\t<img loading=\"lazy\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/0b38bd22099a127ffba932b8c9b28185?s=70&amp;d=retro&amp;r=g\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/0b38bd22099a127ffba932b8c9b28185?s=140&amp;d=retro&amp;r=g 2x\" class=\"avatar avatar-70 photo\" height=\"70\" width=\"70\" decoding=\"async\"\/>\t\t\t\t\t<\/p>\n<h5><em>About the author:<\/em> <a href=\"https:\/\/arcadeheroes.com\" title=\"Visit Adam\u2019s website\" rel=\"author external\">Adam<\/a> <small>View all posts by <a href=\"https:\/\/arcadeheroes.com\/author\/admin\/\" title=\"Posts by Adam\" rel=\"author\">Adam<\/a><\/small><\/h5>\n<p>I&#8217;m a lifelong fan of video games and I have been operating my own arcade,  Arcade Galactic in West Valley City, Utah since 2008. Soft spots in my heart for Atari, Sega, and Nintendo.<\/p>\n<p>&#13;<br \/>\n\t\t\t\t\t\t<br \/>&#13;<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/twitter.com\/arcadeheroes\">Twitter<\/a>&#13;<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t&#13;<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t-&#13;<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t&#13;<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/facebook.com\/arcadehero\">Facebook<\/a>&#13;\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve got some \u201cinside baseball\u201d news for the industry today, but it is an interesting development from both the distribution and operations sides of things \u2013 let\u2019s discuss GENDA\u2019s latest moves into the US as they acquire Player One Amusement Group (also known as P1AG). Also as a note \u2013 we\u2019ve made some backend changes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":179151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12042],"tags":[11354,35600,12878,70952,907,70953,70954,3463,3975,1798,70955,1239,70956],"dealstore":[],"offerexpiration":[],"class_list":["post-179150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arcade-game","tag-acquires","tag-amusement","tag-arcade","tag-arcade-operations","tag-business","tag-business-deals","tag-genda","tag-group","tag-heroes","tag-japan","tag-p1ag","tag-player","tag-player-one"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arcade Heroes GENDA Acquires Player One Amusement Group - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=179150\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arcade Heroes GENDA Acquires Player One Amusement Group - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve got some \u201cinside baseball\u201d news for the industry today, but it is an interesting development from both the distribution and operations sides of things \u2013 let\u2019s discuss GENDA\u2019s latest moves into the US as they acquire Player One Amusement Group (also known as P1AG). 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