{"id":178695,"date":"2025-04-09T11:17:35","date_gmt":"2025-04-09T11:17:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/internet-business\/contextual-mapping-framework-by-gennaro-cuofano\/"},"modified":"2025-04-09T11:17:35","modified_gmt":"2025-04-09T11:17:35","slug":"contextual-mapping-framework-by-gennaro-cuofano","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=178695","title":{"rendered":"Contextual Mapping Framework &#8211; by Gennaro Cuofano"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div dir=\"auto\">\n<p><span>As I explained in\u00a0<\/span><strong><a href=\"https:\/\/businessengineer.ai\/p\/on-grand-strategy-for-business-people\" rel=\"\">Grand Strategy<\/a><span>,<\/span><\/strong><span>\u00a0mapping out the territory is the first step in framing the context in which you operate. <\/span><\/p>\n<p>From there, you build a map and then a set of tactics you can leverage. <\/p>\n<p>That\u2019s the best mental model to grasp the difference between grand strategy, strategy, and tactics: <\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2 is-viewable-img\" target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png\" data-component-name=\"Image2ToDOM\" rel=\"\"><\/p>\n<div class=\"image2-inset\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png 1456w\" sizes=\"100vw\"\/><img decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png\" width=\"1456\" height=\"1130\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1130,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}\" class=\"sizing-normal\" alt=\"\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d588c50-9021-4d59-8eaa-3564bc3da3ce_1848x1434.png 1456w\" sizes=\"100vw\" fetchpriority=\"high\"\/><\/picture><\/div>\n<p><\/a><\/figure>\n<\/div>\n<ul>\n<li>\n<p><em>Grand Strategy = Territory (Structural\/Contextual)<\/em><\/p>\n<\/li>\n<li>\n<p><em>Strategy = Map (Navigational\/Directional)<\/em><\/p>\n<\/li>\n<li>\n<p><em>Tactic = Routes (Operational\/Executional\/Optional)<\/em><\/p>\n<\/li>\n<\/ul>\n<p>From there, within the grand strategy framing, we have three core components: <\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2 is-viewable-img\" target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png\" data-component-name=\"Image2ToDOM\" rel=\"\"><\/p>\n<div class=\"image2-inset\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png 1456w\" sizes=\"100vw\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png\" width=\"1122\" height=\"1088\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/f477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1088,&quot;width&quot;:1122,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:192532,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}\" class=\"sizing-normal\" alt=\"\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff477645b-95ab-426d-9599-fa6a4121a6c4_1122x1088.png 1456w\" sizes=\"auto, 100vw\"\/><\/picture><\/div>\n<p><\/a><\/figure>\n<\/div>\n<p><span>One is the broader context that comes from external forces and internal capabilities, <\/span><strong><a href=\"https:\/\/businessengineer.ai\/p\/contextual-adaptability-framework\" rel=\"\">which I\u2019ve defined as <\/a><\/strong><em><strong><a href=\"https:\/\/businessengineer.ai\/p\/contextual-adaptability-framework\" rel=\"\">contextual adaptability.<\/a><\/strong><a href=\"https:\/\/businessengineer.ai\/p\/contextual-adaptability-framework\" rel=\"\"> <\/a><\/em><\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2 is-viewable-img\" target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png\" data-component-name=\"Image2ToDOM\" rel=\"\"><\/p>\n<div class=\"image2-inset\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png 1456w\" sizes=\"100vw\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png\" width=\"1010\" height=\"1208\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1208,&quot;width&quot;:1010,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}\" class=\"sizing-normal\" alt=\"\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F36145917-399d-4d3d-8bf3-8847bf44a0d0_1010x1208.png 1456w\" sizes=\"auto, 100vw\"\/><\/picture><\/div>\n<p><\/a><\/figure>\n<\/div>\n<p><span>From there, we need to <\/span><strong><a href=\"https:\/\/businessengineer.ai\/p\/time-horizon-analysis\" rel=\"\">define the horizon ahead in terms of a timeline within the boundaries of time horizon analysis.<\/a><\/strong><a href=\"https:\/\/businessengineer.ai\/p\/time-horizon-analysis\" rel=\"\"> <\/a><\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2 is-viewable-img\" target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png\" data-component-name=\"Image2ToDOM\" rel=\"\"><\/p>\n<div class=\"image2-inset\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png 1456w\" sizes=\"100vw\"\/><img decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png\" width=\"1456\" height=\"1358\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/25e59834-e99f-4717-8579-9789b189623a_1574x1468.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1358,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}\" class=\"sizing-normal\" alt=\"\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F25e59834-e99f-4717-8579-9789b189623a_1574x1468.png 1456w\" sizes=\"auto, 100vw\" loading=\"lazy\"\/><\/picture><\/div>\n<p><\/a><\/figure>\n<\/div>\n<p><span>To me, a critical component of it is having a\u00a0<\/span><strong><a href=\"https:\/\/businessengineer.ai\/p\/multi-horizon-strategic-map\" rel=\"\">multi-horizon strategy, which helps balance\u00a0the short and long term.<\/a><\/strong><a href=\"https:\/\/businessengineer.ai\/p\/multi-horizon-strategic-map\" rel=\"\"> <\/a><\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2 is-viewable-img\" target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png\" data-component-name=\"Image2ToDOM\" rel=\"\"><\/p>\n<div class=\"image2-inset\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png 1456w\" sizes=\"100vw\"\/><img decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png\" width=\"1218\" height=\"1096\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1096,&quot;width&quot;:1218,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}\" class=\"sizing-normal\" alt=\"\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53bf559f-1442-4ce4-9e5b-b175b6dc474b_1218x1096.png 1456w\" sizes=\"auto, 100vw\" loading=\"lazy\"\/><\/picture><\/div>\n<p><\/a><\/figure>\n<\/div>\n<p>Only from there can we get a final contextual map of the whole to have a clearer view of the grand strategy. <\/p>\n<p><span>The main goal will be <\/span><strong>to define the core focus based on the territory&#8217;s stability and the potential impact of that strategy on the company within that territory.<\/strong><\/p>\n<p>From there, assess where key uncertainties are, where a contingency plan is needed, and where we need only to monitor the context around it as it develops. <\/p>\n<p><strong><a href=\"https:\/\/businessengineer.ai\/subscribe\" rel=\"\">This is part of the book Grand Strategy for Business People. Now available to our premium subscribers.<\/a><span> <\/span><\/strong><\/p>\n<div class=\"captioned-image-container\">\n<figure><a class=\"image-link image2\" target=\"_blank\" href=\"http:\/\/hi Lovat, you can get it here if you don't want to subscribe to the premium newsletter https:\/\/fourweekmba.gumroad.com\/l\/vubzjk\/launchgrand\" data-component-name=\"Image2ToDOM\" rel=\"\"><\/p>\n<div class=\"image2-inset\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg 1456w\" sizes=\"100vw\"\/><img decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg\" width=\"322\" height=\"513.8297872340426\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2250,&quot;width&quot;:1410,&quot;resizeWidth&quot;:322,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;type&quot;:null,&quot;href&quot;:&quot;http:\/\/hi Lovat, you can get it here if you don't want to subscribe to the premium newsletter https:\/\/fourweekmba.gumroad.com\/l\/vubzjk\/launchgrand&quot;,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false}\" class=\"sizing-normal\" alt=\"\" title=\"\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg 424w, https:\/\/substackcdn.com\/image\/fetch\/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg 848w, https:\/\/substackcdn.com\/image\/fetch\/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg 1272w, https:\/\/substackcdn.com\/image\/fetch\/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F962cd125-9bab-46a8-a3c9-3d5b24230d4e_1410x2250.jpeg 1456w\" sizes=\"auto, 100vw\" loading=\"lazy\"\/><\/picture><\/div>\n<p><\/a><\/figure>\n<\/div>\n<p class=\"button-wrapper\" data-attrs=\"{&quot;url&quot;:&quot;https:\/\/fourweekmba.gumroad.com\/l\/vubzjk\/launchgrand&quot;,&quot;text&quot;:&quot;Get The Book Here&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}\" data-component-name=\"ButtonCreateButton\"><a class=\"button primary button-wrapper\" href=\"https:\/\/fourweekmba.gumroad.com\/l\/vubzjk\/launchgrand\" rel=\"\"><span>Get The Book Here<\/span><\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>As I explained in\u00a0Grand Strategy,\u00a0mapping out the territory is the first step in framing the context in which you operate. From there, you build a map and then a set of tactics you can leverage. That\u2019s the best mental model to grasp the difference between grand strategy, strategy, and tactics: Grand Strategy = Territory (Structural\/Contextual) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":178696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[31610,21489,13782,21488,18357],"dealstore":[],"offerexpiration":[],"class_list":["post-178695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-business","tag-contextual","tag-cuofano","tag-framework","tag-gennaro","tag-mapping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contextual Mapping Framework - by Gennaro Cuofano - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=178695\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contextual Mapping Framework - by Gennaro Cuofano - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As I explained in\u00a0Grand Strategy,\u00a0mapping out the territory is the first step in framing the context in which you operate. 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