{"id":178661,"date":"2025-04-09T10:45:32","date_gmt":"2025-04-09T10:45:32","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/bar-magazine-developing-premium-bar-excellence-31\/"},"modified":"2025-04-09T10:45:32","modified_gmt":"2025-04-09T10:45:32","slug":"bar-magazine-developing-premium-bar-excellence-31","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=178661","title":{"rendered":"Bar Magazine | Developing Premium Bar Excellence"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<p><strong>SERVED<\/strong>, the award-winning RTD brand, has announced its latest innovation: premium draught cocktails which launch into the on-trade this month.<\/p>\n<p>SERVED have introduced their draught innovation to boost on-trade demand for cocktails in venues who already sell cocktails but want to improve speed of service, quality and consistency, and reduce staff training and wastage \u2013 as well as venues that want to sell cocktails but haven\u2019t got the capacity to do so.<\/p>\n<p>The cocktail category represents a significant opportunity for on-trade venues, valued at \u00a3707m<sup>1 <\/sup>annually with 43,100 outlets serving cocktails. There are now over 7.4m cocktails drinkers in the UK with 1 in 12 on-trade drinks ordered being a cocktail.<\/p>\n<p><strong>SERVED co-founder Dean Ginsberg comments,<\/strong> \u201cAfter 18-months of development in collaboration with our partners Heineken, we are excited to be able to offer a draught cocktail solution that significantly raises the bar when it comes to delivering the same high-quality drinking experience you would expect from a hand-made cocktail.<\/p>\n<p>\u201cWhat really sets SERVED\u2019s draught proposition apart from what has come before is in the technology, quality of liquid, and premium positioning of the brand. Combined, these will enable venues to serve consistently high-quality cocktails to their customers, whilst simultaneously improving speed of service, eliminating waste, and significantly reducing their carbon footprint compared with glass alternatives.<\/p>\n<p>\u201cOur draught technology enables an untrained member of staff to serve six cocktails in the time it takes a highly trained bartender to make one by hand, which is a game changer for high volume venues.\u201d<\/p>\n<p>The roll-out will be carefully managed to develop long-term partnerships with premium high-volume venues, with key partners going live this month including SSP venues nationwide and The Terrace, the new fan experience at Brighton and Hove Albion\u2019s American Express Stadium.<\/p>\n<p>All draught cocktail installations and 365-day maintenance are included free of charge, and will be supported by Innserve. This will include SERVED\u2019s bespoke backlit 3-out premium font, branded glassware, and point of sale material to support driving trial and awareness, as well as access to SERVED\u2019s trade portal which includes on-going training and support. SERVED will also be the only brand to offer both under-counter and cellar based solutions depending on individual venue requirements.<\/p>\n<p><strong>Heineken UK Marketing Director Rajeev Sathyesh comments,<\/strong> \u201cAt HEINEKEN UK, we are inspired to consistently innovate to make the pub and bar industry even better for both our customers and consumers. This ground-breaking technology means that consumers can enjoy beautifully presented high-quality cocktails, and for the On-Trade venue, they are saving a significant amount of time for each order.\u201d<\/p>\n<p>SERVED draught will launch with three of the most popular cocktails in the on-trade<sup>1<\/sup>, a Passion Fruit Martini, Espresso Martini and Margarita. All crafted with the finest natural and sustainably sourced ingredients, each including a 10% ABV measure of SERVED Founders Reserve vodka or tequila, packaged in a convenient stackable 10-litre recyclable bag-in box format offering 80 x 125ml serves.<\/p>\n<p>Please contact SERVED directly for any listing enquiries. SERVED draught is exclusively available to purchase through Heineken, with wider wholesale availability planned for later this year as part of the roll-out.<\/p>\n<p>The launch follows strong performance and momentum in 2024, where the brand grew by 476%, making it the fastest-growing ready-to-drink spirits brand in the UK<sup>2<\/sup>.<\/p>\n<p>1 CGA Mixed Drinks Report, March 2024<\/p>\n<p>2 IRI All Outlets 52 w\/e 28 December 2024, Pe-Mixed Alcoholic Drinks, Brands over \u00a32m RSV<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>SERVED, the award-winning RTD brand, has announced its latest innovation: premium draught cocktails which launch into the on-trade this month. SERVED have introduced their draught innovation to boost on-trade demand for cocktails in venues who already sell cocktails but want to improve speed of service, quality and consistency, and reduce staff training and wastage \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[1449,11654,2622,2083,565],"dealstore":[],"offerexpiration":[],"class_list":["post-178661","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-bar","tag-developing","tag-excellence","tag-magazine","tag-premium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bar Magazine | Developing Premium Bar Excellence - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=178661\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"SERVED, the award-winning RTD brand, has announced its latest innovation: premium draught cocktails which launch into the on-trade this month. SERVED have introduced their draught innovation to boost on-trade demand for cocktails in venues who already sell cocktails but want to improve speed of service, quality and consistency, and reduce staff training and wastage \u2013 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=178661\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-09T10:45:32+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=178661#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=178661\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Bar Magazine | Developing Premium Bar Excellence\",\"datePublished\":\"2025-04-09T10:45:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=178661\"},\"wordCount\":564,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Bar\",\"Developing\",\"Excellence\",\"Magazine\",\"Premium\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=178661#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=178661\",\"url\":\"https:\/\/fivemor.com\/?p=178661\",\"name\":\"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-04-09T10:45:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=178661#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=178661\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=178661#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bar Magazine | Developing Premium Bar Excellence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=178661","og_locale":"en_US","og_type":"article","og_title":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","og_description":"SERVED, the award-winning RTD brand, has announced its latest innovation: premium draught cocktails which launch into the on-trade this month. SERVED have introduced their draught innovation to boost on-trade demand for cocktails in venues who already sell cocktails but want to improve speed of service, quality and consistency, and reduce staff training and wastage \u2013 [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=178661","og_site_name":"Som2ny Network","article_published_time":"2025-04-09T10:45:32+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=178661#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=178661"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Bar Magazine | Developing Premium Bar Excellence","datePublished":"2025-04-09T10:45:32+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=178661"},"wordCount":564,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"keywords":["Bar","Developing","Excellence","Magazine","Premium"],"articleSection":["Alcohol"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=178661#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=178661","url":"https:\/\/fivemor.com\/?p=178661","name":"Bar Magazine | Developing Premium Bar Excellence - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"datePublished":"2025-04-09T10:45:32+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=178661#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=178661"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=178661#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Bar Magazine | Developing Premium Bar Excellence"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/178661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=178661"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/178661\/revisions"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=178661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=178661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=178661"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=178661"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=178661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}