{"id":178650,"date":"2025-04-09T10:36:50","date_gmt":"2025-04-09T10:36:50","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/oh-my-god-they-killed-creativity-the-goat-farm\/"},"modified":"2025-04-09T10:36:50","modified_gmt":"2025-04-09T10:36:50","slug":"oh-my-god-they-killed-creativity-the-goat-farm","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=178650","title":{"rendered":"Oh my god they killed creativity! \u2014 The Goat Farm"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">I work in advertising. I pay my bills and pay my staff by being creative.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">OK, we\u2019re not painting the Sistine Chapel ceiling here or coming up with the next <em>Yesterday<\/em>, but looking at a client\u2019s problem and finding an unexpected and effective solution is what they hire us for.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">So am I worried about the rise of artificial intelligence? Not so much. Here\u2019s why.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">I was having coffee with a client the other day. Very smart woman, to the point where I sometimes wonder why she even needs us.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Like me, she\u2019s a learner. Every time we meet, we\u2019ll compare notes on whatever course or self-study we\u2019re doing.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Right now, she\u2019s doing a course on artificial intelligence. As part of that, the class has a weekly homework assignment to explore a different AI platform, complete a task and report back.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">I don\u2019t remember the name of this week\u2019s platform, but the task she set herself, my client explained, was to create a Christmas video. You know, the sort of thing companies create and post on social media each year to thank their clients and staff for the year that\u2019s gone.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">To create the video, she said, she just uploaded still images of her CEO and another person, told the AI platform she wanted a 30 second Christmas-themed video greeting, and clicked \u201cgo.\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Seven or eight minutes later and her video was done. The CEO and the other person were now fully moving lifelike characters. The video featured Christmas music, lots of sparkly green and red, and the kinds of Christmas activities you\u2019d expect&#8230; decorating the tree, hanging up stockings, that sort of thing. Exactly what you\u2019d expect to see if you imagined a lushly-produced corporate Christmas video. (Which is exactly what the AI was asked to do.)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Stories of corporate Christmas videos, though, always remind me of this one. I\u2019ve never seen it, and I\u2019m not sure it\u2019s available anywhere, but here\u2019s the synopsis:<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>Four young boys are singing \u201cWe wish you a merry Christmas,\u201d when one of them points out that one of the group is Jewish. The Jewish boy then starts to sing a traditional Jewish song instead, but is mocked by his friends. Their arguing is interrupted when\u00a0Jesus appears, asking them to lead him to the mall, where they find\u00a0Santa Claus.<\/em><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>Jesus is angry with Santa because he feels he diminishes the memory of Jesus&#8217; birthday with his presents. Santa, insistent that Christmas is a time for giving, rouses Jesus into fighting him, claiming that &#8220;there can be only one&#8221;. Their fight causes large-scale destruction that kills various bystanders, including one of the boys.<\/em><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>The boys realize that the\u00a0true meaning of Christmas is presents, and their Jewish friend remarks that Jewish children receive presents for eight days during\u00a0Hannukah. Intrigued, the other boys decide to become Jews as well, and the three leave the scene as rats gather near their friend\u2019s corpse.<\/em><\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">No tinsel, no tree and absolutely not what you\u2019d expect from a Christmas video.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">That corporate Christmas video was called <em>Jesus versus Santa<\/em>. It was commissioned for $1000 by a 20th Century Fox studio executive in 1995 to send to his friends.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The animators were (if you haven\u2019t guessed already) Trey Parker and Matt Stone, and the boys were Cartman, Kyle, Stan and Kenny.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">That sort of creativity doesn\u2019t come by being expected, or by looking back at every corporate Christmas video ever made and generating a glittering, colourful average of all of them. It comes from being anything but average and anything but expected.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Can AI crank out good-looking stuff that looks a lot like all the good-looking stuff that came before? Absolutely. And it\u2019s only going to get better at it.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">What it\u2019s not likely to get better at is the kind of weird, dumb, off-brief, vulgar, low-tech, brilliant stuff that turned a $1000 corporate job into South Park.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">So am I worried about the rise of artificial intelligence? Not so much.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I work in advertising. I pay my bills and pay my staff by being creative. OK, we\u2019re not painting the Sistine Chapel ceiling here or coming up with the next Yesterday, but looking at a client\u2019s problem and finding an unexpected and effective solution is what they hire us for. So am I worried about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[10159,6021,15171,10275,27008],"dealstore":[],"offerexpiration":[],"class_list":["post-178650","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-creativity","tag-farm","tag-goat","tag-god","tag-killed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oh my god they killed creativity! \u2014 The Goat Farm - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=178650\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oh my god they killed creativity! \u2014 The Goat Farm - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I work in advertising. 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