{"id":177984,"date":"2025-04-09T01:28:22","date_gmt":"2025-04-09T01:28:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/diageo-swaps-us-ciroc-rights-in-lobos-1707-exchange-drinks-international\/"},"modified":"2025-04-09T01:28:22","modified_gmt":"2025-04-09T01:28:22","slug":"diageo-swaps-us-ciroc-rights-in-lobos-1707-exchange-drinks-international","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=177984","title":{"rendered":"Diageo swaps US C\u00eeroc rights in Lobos 1707 exchange &#8211; Drinks International"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p dir=\"ltr\"><span>Diageo formed a strategic joint venture with Main Street Advisors (MSA), bringing together the two brand builders to grow C\u00eeroc in North America, and Lobos 1707 worldwide.<\/span><\/p>\n<p>Sally Grimes, chief executive officer, Diageo North America, said: \u201cThe MSA track record speaks for itself and together, we will establish a strong platform to unleash the full potential of the C\u00eeroc brand for new generations and to drive the next phase of growth for Lobos 1707.\u201d<\/p>\n<p dir=\"ltr\"><span>The venture also sees Nick Tran appointed as president and chief marketing officer, joining with titles such as global head of marketing at TikTok.\u00a0<\/span><\/p>\n<p><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Diageo formed a strategic joint venture with Main Street Advisors (MSA), bringing together the two brand builders to grow C\u00eeroc in North America, and Lobos 1707 worldwide. Sally Grimes, chief executive officer, Diageo North America, said: \u201cThe MSA track record speaks for itself and together, we will establish a strong platform to unleash the full [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":177985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[70639,2708,374,3576,70234,5466,14030,70632,5038,8467,70637,70636,3006,70233,70633,70634,8402,70640,843,33857,2080,70638,70635,13922,57830,70631,56636,4396],"dealstore":[],"offerexpiration":[],"class_list":["post-177984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-the-msa-track","tag-america","tag-brand","tag-chief","tag-ciroc","tag-croc","tag-diageo","tag-diageo-north-america","tag-drinks","tag-exchange","tag-executive-officer-diageo","tag-grimes-chief-executive","tag-international","tag-lobos","tag-lobos-1707","tag-majority-ownership","tag-marketing","tag-msa","tag-north","tag-north-america","tag-officer","tag-officer-diageo-north","tag-record-speaks","tag-rights","tag-swaps","tag-together","tag-track-record","tag-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diageo swaps US C\u00eeroc rights in Lobos 1707 exchange - Drinks International - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=177984\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diageo swaps US C\u00eeroc rights in Lobos 1707 exchange - Drinks International - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Diageo formed a strategic joint venture with Main Street Advisors (MSA), bringing together the two brand builders to grow C\u00eeroc in North America, and Lobos 1707 worldwide. 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