{"id":177752,"date":"2025-04-08T19:27:27","date_gmt":"2025-04-08T19:27:27","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/an-exploration-of-humour-in-ads\/"},"modified":"2025-04-08T19:27:27","modified_gmt":"2025-04-08T19:27:27","slug":"an-exploration-of-humour-in-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=177752","title":{"rendered":"An Exploration of Humour in Ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"twp-like-dislike-button twp-like-dislike-thumb\">\n<p>\t\t\t\t<span data-id=\"38607\" id=\"twp-post-like\" class=\"twp-post-like-dislike can-like\"><br \/>\n\t\t            <img decoding=\"async\" src=\"https:\/\/brandingforum.org\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/thumbs-up.svg\"\/>\t\t        <\/span><\/p>\n<p>\t\t\t\t<span class=\"twp-like-count\"><br \/>\n\t\t            0\t\t        <\/span><\/p>\n<p>\t\t\t\t<span data-id=\"38607\" id=\"twp-post-dislike\" class=\"twp-post-like-dislike can-dislike \"><br \/>\n\t\t            <img decoding=\"async\" src=\"https:\/\/brandingforum.org\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/thumbs-down.svg\"\/><br \/>\n\t\t        <\/span><\/p>\n<p>\t\t\t\t<span class=\"twp-dislike-count\"><br \/>\n\t\t            0\t\t        <\/span><\/p><\/div>\n<p>Step into the world of Mami Wata\u2019s wild campaign, where we explore the unexpected: humour in bald heads, facial recognition &amp; sunscreen.<\/p>\n<p>Recent studies have shown that humour can be a powerful tool in communication. According to Oracle\u2019s The Happiness Report, 91% of consumers prefer brands that use humour, and 90% are more likely to remember funny ads. Yet, only a fraction of brands embrace humour in their campaigns. Inspired by this gap, Mami Wata\u2014a Brazilian brand known for high-performance, natural, vegan, and reef-safe skincare\u2014launches Bald Face. This campaign uses lightness and creativity to raise awareness about a serious issue: sun protection for bald people.<\/p>\n<p>One of the most intriguing aspects of baldness is the phenomenon known as the \u201cbald face\u201d\u2014the natural folds on the back of the head that, with a bit of imagination, resemble a face. While this visual resemblance may bring a smile, it also highlights a serious health concern: without hair to protect it, the scalp becomes more vulnerable to the sun, effectively doubling the exposed area. This increases the risk of sunburn, long-term damage, and even skin cancer.<\/p>\n<p>To turn this insight into action, Mami Wata is offering a special promotion: two sunscreens for the price of one. But there\u2019s a twist\u2014the discount is activated by facial recognition technology capable of identifying the so-called \u201cbald face\u201d on the back of the head.<\/p>\n<p><iframe loading=\"lazy\" title=\"Mami Wata Bald Faces\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/SVNwpAmpiuk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Exploring Mami Wata\u2019s Humorous Campaign<\/strong><\/h2>\n<p>In a bold and unexpected move, the <a href=\"https:\/\/brandingforum.org\/advertising\/bmws-customer-centric-campaigns-reinforce-brand-identity-globaldata\/\">campaign<\/a> subverts a well-known technology\u2014facial recognition\u2014and applies it in a way never seen before: not to unlock your phone or verify your identity, but to detect a smiling fold on the back of your head and grant you a health-focused benefit.<\/p>\n<p>Developed in partnership with Artplan, this innovation uses machine learning algorithms trained to recognise facial features in unconventional locations. Once a \u201cbald face\u201d is detected, the system automatically unlocks the promotion, reinforcing the campaign\u2019s core message: if you\u2019re exposed to twice the sun, you need twice the protection. It\u2019s a message that\u2019s hard to ignore.<\/p>\n<figure id=\"attachment_38609\" aria-describedby=\"caption-attachment-38609\" style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img title=\"videoframe_33734 | World Branding Forum\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-38609 size-full\" src=\"https:\/\/brandingforum.org\/wp-content\/uploads\/2025\/04\/videoframe_33734.png\" alt=\"Image source: Mami Wata\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/brandingforum.org\/wp-content\/uploads\/2025\/04\/videoframe_33734.png 1920w, https:\/\/brandingforum.org\/wp-content\/uploads\/2025\/04\/videoframe_33734-300x169.png 300w, https:\/\/brandingforum.org\/wp-content\/uploads\/2025\/04\/videoframe_33734-1024x576.png 1024w, https:\/\/brandingforum.org\/wp-content\/uploads\/2025\/04\/videoframe_33734-768x432.png 768w, https:\/\/brandingforum.org\/wp-content\/uploads\/2025\/04\/videoframe_33734-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><figcaption id=\"caption-attachment-38609\" class=\"wp-caption-text\">Image source Mami Wata<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<h2><strong>Laughing All the Way to Awareness<\/strong><\/h2>\n<p>The initiative was created by Artplan\u2014the largest Brazilian agency with 100% national capital\u2014and it reinforces the importance of prevention, early diagnosis, and simple daily habits for skin health. The campaign\u2019s launch film creatively highlights the \u201cbald face\u201d effect, featuring bald individuals whose head folds resemble faces with \u201ceyes,\u201d \u201cnoses,\u201d and \u201cmouths,\u201d bringing the concept to life in a warm, respectful, and memorable way.<\/p>\n<p>Prominent bald personalities, including former Olympic swimmer Fernando Scherer (Xuxa) and actor-comedian Toninho Tornado, are joining the initiative, sharing their own messages and experiences on social media to amplify the campaign\u2019s reach.<\/p>\n<p>\u201cOur challenge was to communicate a serious health issue in a way that felt human and approachable,\u201d says Rodrigo Almeida, also known as Monte, Chief Creative Officer of Artplan. \u201cWe believe that humour, when used with care and empathy, can be a bridge to real awareness and change.\u201d<\/p>\n<p>To access the two-for-one sunscreen promotion, visit <strong><a href=\"http:\/\/www.baldfaces.com.\/\">www.baldfaces.com<\/a><\/strong>.<\/p>\n<div class=\"booster-block booster-author-block\">\n<div class=\"be-author-details layout-square align-left\">\n<div class=\"be-author-wrapper\">\n<div class=\"booster-row\">\n<div class=\"booster-column booster-column-two booster-column-mobile\">\n<div class=\"be-author-image\">\n                                    <img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/secure.gravatar.com\/avatar\/c9eb742fad66ef77bc81928b095a069f?s=400&amp;r=g\" class=\"avatar avatar-400 photo avatar-img\" height=\"400\" width=\"400\"\/>                                <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"booster-block booster-reactions-block\">\n<div class=\"twp-reactions-icons\">\n<div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-1\" post-id=\"38607\" class=\"be-face-icons un-reacted\" href=\"https:\/\/brandingforum.org\/advertising\/mami-watas-campaign\/javascript:void(0)\"><br \/>\n                        <img decoding=\"async\" src=\"https:\/\/brandingforum.org\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/happy.svg\" alt=\"Happy\"\/><br \/>\n                    <\/a><\/p>\n<p>\n                        Happy                    <\/p>\n<p>\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span><\/p>\n<p>                                                <span class=\"twp-react-percent\"><span>0<\/span> %<\/span>\n                                            <\/p>\n<\/p><\/div>\n<div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-2\" post-id=\"38607\" class=\"be-face-icons un-reacted\" href=\"https:\/\/brandingforum.org\/advertising\/mami-watas-campaign\/javascript:void(0)\"><br \/>\n                        <img decoding=\"async\" src=\"https:\/\/brandingforum.org\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/sad.svg\" alt=\"Sad\"\/><br \/>\n                    <\/a><\/p>\n<p>\n                        Sad                    <\/p>\n<p>\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span><br \/>\n                                                                        <span class=\"twp-react-percent\"><span>0<\/span> %<\/span>\n                                            <\/p>\n<\/p><\/div>\n<div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-3\" post-id=\"38607\" class=\"be-face-icons un-reacted\" href=\"https:\/\/brandingforum.org\/advertising\/mami-watas-campaign\/javascript:void(0)\"><br \/>\n                        <img decoding=\"async\" src=\"https:\/\/brandingforum.org\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/excited.svg\" alt=\"Excited\"\/><br \/>\n                    <\/a><\/p>\n<p>\n                        Excited                    <\/p>\n<p>\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span><br \/>\n                                                                        <span class=\"twp-react-percent\"><span>0<\/span> %<\/span>\n                                            <\/p>\n<\/p><\/div>\n<div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-6\" post-id=\"38607\" class=\"be-face-icons un-reacted\" href=\"https:\/\/brandingforum.org\/advertising\/mami-watas-campaign\/javascript:void(0)\"><br \/>\n                        <img decoding=\"async\" src=\"https:\/\/brandingforum.org\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/sleepy.svg\" alt=\"Sleepy\"\/><br \/>\n                    <\/a><\/p>\n<p>\n                        Sleepy                    <\/p>\n<p>\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span><\/p>\n<p>                                                <span class=\"twp-react-percent\"><span>0<\/span> %<\/span>\n                                            <\/p>\n<\/p><\/div>\n<div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-4\" post-id=\"38607\" class=\"be-face-icons un-reacted\" href=\"https:\/\/brandingforum.org\/advertising\/mami-watas-campaign\/javascript:void(0)\"><br \/>\n                        <img decoding=\"async\" src=\"https:\/\/brandingforum.org\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/angry.svg\" alt=\"Angry\"\/><br \/>\n                    <\/a><\/p>\n<p>Angry<\/p>\n<p>\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span><br \/>\n                                                                        <span class=\"twp-react-percent\"><span>0<\/span> %<\/span><\/p>\n<\/p><\/div>\n<div class=\"twp-reacts-wrap\">\n                    <a react-data=\"be-react-5\" post-id=\"38607\" class=\"be-face-icons un-reacted\" href=\"https:\/\/brandingforum.org\/advertising\/mami-watas-campaign\/javascript:void(0)\"><br \/>\n                        <img decoding=\"async\" src=\"https:\/\/brandingforum.org\/wp-content\/plugins\/booster-extension\/\/assets\/icon\/surprise.svg\" alt=\"Surprise\"\/><br \/>\n                    <\/a><\/p>\n<p>Surprise<\/p>\n<p>\n                                                    <span style=\"display: none;\" class=\"twp-react-count\">0<\/span><br \/>\n                                                                        <span class=\"twp-react-percent\"><span>0<\/span> %<\/span>\n                                            <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p><\/div>\n<p><script type=\"wphb-delay-type\" id=\"ilcc-vendor-js-before\">\nwindow.YETT_BLACKLIST = [\/facebook.com\/,\/connect.facebook.net\/,\/doubleclick.net\/,\/hs-scripts.com\/,\/linkedin.com\/,\/licdn.com\/,\/bing.com\/,\/googleadservices.com\/,\/google-analytics.com\/,\/googletagmanager.com\/,\/hotjar.com\/];\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>0 0 Step into the world of Mami Wata\u2019s wild campaign, where we explore the unexpected: humour in bald heads, facial recognition &amp; sunscreen. Recent studies have shown that humour can be a powerful tool in communication. According to Oracle\u2019s The Happiness Report, 91% of consumers prefer brands that use humour, and 90% are more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":177754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,23690,2210],"dealstore":[],"offerexpiration":[],"class_list":["post-177752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-exploration","tag-humour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Exploration of Humour in Ads - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=177752\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Exploration of Humour in Ads - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"0 0 Step into the world of Mami Wata\u2019s wild campaign, where we explore the unexpected: humour in bald heads, facial recognition &amp; sunscreen. Recent studies have shown that humour can be a powerful tool in communication. According to Oracle\u2019s The Happiness Report, 91% of consumers prefer brands that use humour, and 90% are more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=177752\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-08T19:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=177752#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=177752\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"An Exploration of Humour in Ads\",\"datePublished\":\"2025-04-08T19:27:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=177752\"},\"wordCount\":537,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=177752#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png\",\"keywords\":[\"ads\",\"Exploration\",\"Humour\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=177752#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=177752\",\"url\":\"https:\/\/fivemor.com\/?p=177752\",\"name\":\"An Exploration of Humour in Ads - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=177752#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=177752#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png\",\"datePublished\":\"2025-04-08T19:27:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=177752#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=177752\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=177752#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=177752#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An Exploration of Humour in Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An Exploration of Humour in Ads - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=177752","og_locale":"en_US","og_type":"article","og_title":"An Exploration of Humour in Ads - Som2ny Network","og_description":"0 0 Step into the world of Mami Wata\u2019s wild campaign, where we explore the unexpected: humour in bald heads, facial recognition &amp; sunscreen. Recent studies have shown that humour can be a powerful tool in communication. According to Oracle\u2019s The Happiness Report, 91% of consumers prefer brands that use humour, and 90% are more [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=177752","og_site_name":"Som2ny Network","article_published_time":"2025-04-08T19:27:27+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=177752#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=177752"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"An Exploration of Humour in Ads","datePublished":"2025-04-08T19:27:27+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=177752"},"wordCount":537,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=177752#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png","keywords":["ads","Exploration","Humour"],"articleSection":["Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=177752#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=177752","url":"https:\/\/fivemor.com\/?p=177752","name":"An Exploration of Humour in Ads - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=177752#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=177752#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png","datePublished":"2025-04-08T19:27:27+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=177752#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=177752"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=177752#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/04\/videoframe_68239.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=177752#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"An Exploration of Humour in Ads"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/177752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177752"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/177752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/177754"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177752"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=177752"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=177752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}