Your website looks amazing. You\u2019ve created the most eye-catching logo. Your digital agency is up and running and nothing can stop you \u2014 except for one thing. You\u2019re struggling to get clients.<\/p>\n
The truth is, clients rarely come flocking to your business once you become an official agency, or any small business for that matter. Practically every digital marketing agency starts from scratch, without any clients. But don\u2019t let this discourage you\u00a0 \u2014\u00a0 there are numerous actions you can take to start attracting new clients.<\/p>\n
It\u2019s time to start marketing yourself in similar ways as you would promote your own clients. Here\u2019s the best part: the same tactics you would use to build your client\u2019s brands and online presence are the same ones you can take advantage of too.\u00a0<\/p>\n
Knowing how to get marketing clients doesn\u2019t have to be a mystery, but it\u2019s understandable how this might be a frustrating prospect. It sure is a lot easier to market your client\u2019s services than your own!\u00a0<\/p>\n
Let\u2019s take a look at how to find clients you can\u2019t wait to work with and get your agency built from the ground up.\u00a0<\/p>\n
1. Define your niche<\/h2>\n
Defining your niche should ideally be a part of the business plan<\/a> you\u2019ve already created. But perhaps you\u2019ve decided to switch gears with your digital marketing agency since creating your initial plan. Or maybe you\u2019re starting to learn new aspects of marketing you\u2019d like to incorporate into your services.<\/p>\n Whatever the case, your niche is your ticket to building your company\u2019s brand.\u00a0<\/p>\n Digital marketing casts a wide net and includes many different topics. Defining a niche is an important step to focus your services and your own marketing.\u00a0 For instance, you may focus solely on Search Engine Optimization (SEO), pay per click (PPC), or web design and development services.\u00a0<\/p>\n Once you know your niche for your services, then you can drill down further by targeting specific customers or industries. Perhaps it\u2019s real estate agents, or the pharmaceutical industry, or maybe you want to work with startups only.<\/p>\n Why is this important for attracting new clients? Once you hone in on your core marketing services and core ideal clients, then you are able to focus your own marketing efforts.\u00a0<\/p>\n Think about this from the same perspective you approach working with a client.\u00a0<\/p>\n Unless your client gives you an insane amount of money to blast their brand everywhere on the internet, you\u2019re likely to take a more targeted approach as you\u2019re working with them for their digital marketing needs. You\u2019re likely to focus on two or three key areas.\u00a0<\/p>\n The same is true for your own brand. Once your niche and clients are identified, then you zero in on the best marketing strategy for your agency.<\/p>\n Once you know who your target client is and the industries you\u2019re most interested in pursuing, then it\u2019s time to start hanging out where your clients are.\u00a0<\/p>\n Joining forums is one of the many ways to connect with businesses who need your digital marketing services.<\/p>\n Once you join a forum, you have the ability to ask questions, answer questions, offer opinions, and maybe even advertise what you offer. However, being in a forum or group isn\u2019t only to help you find potential clients. If you read through the comments you\u2019ll quickly identify common pain points among your target client.\u00a0<\/p>\n LinkedIn is a fantastic resource to start with, and you have thousands of groups to choose from. But LinkedIn is more than connecting with your old work buddies from three jobs ago. It\u2019s a wealth of information for industry professionals and trends, and any other newsworthy topics.<\/p>\n Facebook is another place for business forums. Again, start searching for groups based on your target client and see if any groups pop up. Once in a group, you can comment, answer questions, and there may even be opportunities for posting your services.\u00a0<\/p>\n Reddit is another resource, although it\u2019s more of a \u201cquestion and answer\u201d online site. But Reddit allows you to search for questions that pertain to your potential clients.<\/p>\n While you may not be able to advertise your services too much through forums (some groups do not allow this activity), the knowledge you gain and industry insights could provide real value to your overall business.\u00a0<\/p>\n If you\u2019re not already taking advantage of having a blog on your website, then now is a great time to incorporate this form of copywriting into your own marketing gameplan.\u00a0<\/p>\n How does posting a blog on a regular basis help you?<\/p>\n Blog posts ideally follow SEO best practices so you show up in the Google search results. But beyond rankings, it\u2019s also a medium for you to share your expertise, advice, and engage with an audience. By posting regularly, you\u2019re establishing your authority within your digital marketing niche.\u00a0<\/p>\n Your marketing plan for your blog should be as detailed as the ones you create for potential clients. Once your blog is up and running, it\u2019s time to build your audience. Sites such as LinkedIn are prime places to publish your post and start conversations and show your potential clients how knowledgeable you are in marketing.<\/p>\n Another aspect of blogging to take advantage of is participating in guest blogs. A guest blog is where you write and post your own blog on someone else\u2019s blog and website. This helps both you and the host of the site because you both reach new audience members you haven\u2019t been introduced to before.<\/p>\n Typically, in return for a guest post, the site owner will provide a link to your professional blog or biography. This exposes your digital marketing agency to an entirely new set of people.\u00a0<\/p>\n But guest blogging involves a bit of strategy. For instance, while you may have a favorite fashion blog you follow, guest posting on a fashion site may not be where your potential clients are.\u00a0<\/p>\n Instead, think about the following as you\u2019re identifying potential websites to partner with:<\/p>\n You can find blogs to guest post on simply with a Google keyword search such as \u201csubmit a guest post\u201d or \u201cguest post.\u201d<\/p>\n Creating your own blogs or guest blogging is a fun, creative way to engage with potential clients and grow a loyal following.\u00a0<\/p>\n As a digital marketer, you\u2019re likely familiar with Facebook advertising<\/a>, or at least the basic principles. Why not put your skills to work and use them to find your own digital marketing clients? Facebook retargeting ads are ideal for finding new clients that are more likely to need your services as a digital marketer.\u00a0<\/p>\n Facebook retargeting ads are ads you create specifically targeting people who have interacted with your previous Facebook ads<\/a> or your website.\u00a0<\/p>\n To get started, you have to have installed Facebook Pixel<\/a>. Once installed, you have access to data and insights on who is taking action with your website or your ads. For instance, Facebook Pixel will tell you if someone downloaded an item, clicked for more information, or spent a specific amount of time on a particular page.\u00a0<\/p>\n This works great for digital marketing clients too. Once you have the insights on those who\u2019ve come to your website, then you create a new Facebook ad campaign targeted to this audience.<\/p>\n By using retargeting ads, you\u2019re more likely to get potential clients who are interested in your digital marketing services since they\u2019ve shown interest before.<\/p>\n2. Join the right forums<\/h2>\n
3. Start a blog on your website<\/h2>\n
Participate in guest blogs<\/h3>\n
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4. Facebook retargeting ads<\/h2>\n
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