{"id":177437,"date":"2025-04-08T14:49:33","date_gmt":"2025-04-08T14:49:33","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/10-ways-to-create-helpful-content-examples-and-checklist\/"},"modified":"2025-04-08T14:49:33","modified_gmt":"2025-04-08T14:49:33","slug":"10-ways-to-create-helpful-content-examples-and-checklist","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=177437","title":{"rendered":"10 Ways to Create Helpful Content + Examples and Checklist"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"content\">\n<p>Like it or not, we\u2019re all at the mercy of Google\u2019s ranking systems.<\/p>\n<p>Systems that reward some sites with high rankings.<\/p>\n<p>And wipe others off the SERPs overnight.<\/p>\n<p>But it\u2019s not all doom and gloom.<\/p>\n<p>Google provides fairly detailed guidelines about the type of content it\u2019s looking for: helpful content.<\/p>\n<p>We follow these guidelines here at Backlinko.<\/p>\n<p>For example, our <a title=\"How to Create an Effective SEO Strategy\" href=\"https:\/\/backlinko.com\/seo-strategy\" target=\"_blank\" rel=\"noopener\">SEO strategy guide<\/a> dominates the search results.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-300x384.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1280x1637.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-768x982.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1201x1536.webp 1201w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1601x2048.webp 1601w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-480x614.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-640x819.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-960x1228.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1440x1842.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1600x2047.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1920x2456.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google SERP \u2013 SEO strategy\" alt=\"Google SERP \u2013 SEO strategy\" data-aspect-ratio=\"1.2785714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-300x384.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1280x1637.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-768x982.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1201x1536.png 1201w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1601x2048.png 1601w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-480x614.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-640x819.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-960x1228.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1440x1842.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1600x2047.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-serp-seo-strategy-1920x2456.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>And ranks for more than 3.2K <a href=\"https:\/\/backlinko.com\/hub\/seo\/long-tail-keywords\">long tail keywords<\/a>:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-300x129.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1280x552.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-768x331.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1536x663.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-2048x884.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-480x207.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-640x276.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-960x414.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1440x622.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1600x691.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1920x829.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Organic Research \u2013 Backlinko \u2013 SEO Strategy\" alt=\"Organic Research \u2013 Backlinko \u2013 SEO Strategy\" data-aspect-ratio=\"0.43142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-300x129.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1280x552.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-768x331.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1536x663.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-2048x884.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-480x207.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-640x276.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-960x414.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1440x622.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1600x691.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/organic-research-backlinko-seo-strategy-1920x829.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>But this wasn\u2019t by luck.<\/p>\n<p>We aim for every article we publish to meet \u2014 or exceed \u2014 Google\u2019s helpful content standards.<\/p>\n<p>And you can, too.<\/p>\n<p>After reading this article, you\u2019ll have 10 Google-approved strategies for creating people-first content.<\/p>\n<p>You\u2019ll also see examples from real sites that excel at creating helpful content.<\/p>\n<p>Plus, you\u2019ll get a free checklist to ensure your pages meet Google\u2019s quality standards.<\/p>\n<p>Let\u2019s start by understanding what \u201chelpful content\u201d is in Google\u2019s eyes.<\/p>\n<h2>What Is Helpful Content?<\/h2>\n<p>Helpful content delivers what a searcher needs, whether they\u2019re seeking information, researching options, or ready to buy.<\/p>\n<p>It\u2019s content written for people \u2014 not search engines.<\/p>\n<p>But what was the Google Helpful Content Update (HCU)?<\/p>\n<p>First launched in 2022, Google\u2019s helpful content update was designed to reward people-first content while filtering out pages created primarily for search engines.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-300x170.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1280x726.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-768x436.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1536x871.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-2048x1162.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-480x272.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-640x363.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-960x545.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1440x817.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1600x908.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1920x1089.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"GSC \u2013 Helpful content update\" alt=\"GSC \u2013 Helpful content update\" data-aspect-ratio=\"0.56714285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-300x170.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1280x726.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-768x436.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1536x871.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-2048x1162.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-480x272.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-640x363.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-960x545.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1440x817.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1600x908.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-helpful-content-update-1920x1089.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>According to Google, helpful content does the following:<\/p>\n<ul>\n<li>Provides trustworthy information backed by genuine expertise<\/li>\n<li>Delivers substantial value compared to competing results<\/li>\n<li>Demonstrates firsthand experience with the topic<\/li>\n<li>Creates a satisfying user experience<\/li>\n<li>Serves a purpose beyond just ranking in search<\/li>\n<\/ul>\n<p>Google uses a site-wide classifier. It checks your whole domain, not just single pages, for helpfulness.<\/p>\n<p>This means a significant amount of low-quality content can drag down even your best pages.<\/p>\n<p>The biggest changes to this algorithm update took place in late 2023 and early 2024. Some sites lost A LOT of organic traffic.<\/p>\n<p>Google confirms it reduced low-quality content in search results by a staggering <a title=\"New ways we\u2019re tackling spammy, low-quality content on Search\" href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\">45%<\/a>.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-300x212.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1280x903.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-768x542.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1536x1083.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-2048x1444.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-480x338.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-640x451.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-960x677.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1440x1015.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1600x1128.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1920x1354.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"google-search-update-march-2024\" data-aspect-ratio=\"0.70571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-300x212.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1280x903.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-768x542.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1536x1083.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-2048x1444.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-480x338.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-640x451.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-960x677.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1440x1015.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1600x1128.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-1920x1354.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>The sites hit hardest by these updates were:<\/p>\n<ul>\n<li>Content-only websites with no actual products or services<\/li>\n<li>Sites creating articles purely for search traffic<\/li>\n<li>Affiliate sites with thin content and\/or a high monetization-to-informational content ratio<\/li>\n<\/ul>\n<p>The HCU aftermath sparked lots of debate about whether or not these updates were truly \u201chelpful.\u201d<\/p>\n<p>And if the declines and deindexings were warranted.<\/p>\n<figure style=\"max-width: 600px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-300x76.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1280x326.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-768x196.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1536x391.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-2048x522.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-480x122.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-640x163.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-960x245.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1440x367.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1600x408.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1920x489.webp 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\"><img decoding=\"async\" style=\"max-width: 600px !important\" title=\"X \u2013 Mike Futia \u2013 Status\" alt=\"X \u2013 Mike Futia \u2013 Status\" data-aspect-ratio=\"0.255\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-300x76.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1280x326.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-768x196.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1536x391.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-2048x522.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-480x122.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-640x163.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-960x245.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1440x367.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1600x408.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-mikefutia-status-1920x489.png 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>But the reality remains: Google determines your <a title=\"What Is Search Engine Visibility? And How to Increase It\" href=\"https:\/\/backlinko.com\/hub\/seo\/visibility\" target=\"_blank\" rel=\"noopener\">visibility in search<\/a>.<\/p>\n<p>And as the makers (and breakers) of rankings, following their guidelines is essential.<\/p>\n<p>As of March 2024, the helpful content update is no longer a thing.<\/p>\n<p>But helpfulness isn\u2019t going away. The HCU is now integrated into Google\u2019s core ranking systems.<\/p>\n<p>Bottom line?<\/p>\n<p>Creating helpful content is vital for your survival in search.<\/p>\n<h2>10 Ways to Create Helpful Content That Google Rewards<\/h2>\n<p>There\u2019s no sugarcoating it:<\/p>\n<p>Creating exceptional content is hard work.<\/p>\n<p>But it can pay off through high rankings and targeted traffic.<\/p>\n<h3>1. Incorporate Firsthand Experiences<\/h3>\n<p>Want to instantly make your content more helpful?<\/p>\n<p>Add personal stories and examples (real ones \u2014 not AI-generated).<\/p>\n<p>Why?<\/p>\n<p>Because it shows you actually know what you\u2019re talking about \u2014 which is exactly what <a title=\"Google E-E-A-T: How to Create People-First Content (+ Free Audit)\" href=\"https:\/\/backlinko.com\/google-e-e-a-t\" target=\"_blank\" rel=\"noopener\">Google\u2019s E-E-A-T guidelines<\/a> (experience, expertise, authoritativeness, trustworthiness) prioritize.<\/p>\n<p>Google advises against generic, regurgitated advice on its website:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-300x155.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1280x660.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-768x396.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1536x792.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-2048x1056.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-480x247.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-640x330.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-960x495.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1440x742.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1600x825.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1920x990.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google advises against generic\" alt=\"Google advises against generic\" data-aspect-ratio=\"0.51571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-300x155.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1280x660.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-768x396.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1536x792.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-2048x1056.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-480x247.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-640x330.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-960x495.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1440x742.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1600x825.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-advises-against-generic-1920x990.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>By including personal experiences in your content \u2014 including your successes and failures \u2014 you\u2019ll create the kind of content search engines reward.<\/p>\n<p>And your target audience wants to read.<\/p>\n<p>Take this <a title=\"7 Top Strategies to Get High Quality Backlinks\" href=\"https:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener\">backlink guide<\/a> from Backlinko founder Brian Dean, for example:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-300x263.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1280x1121.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-768x673.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1536x1346.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-2048x1794.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-480x420.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-640x561.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-960x841.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1440x1261.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1600x1402.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1920x1682.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Backlinko \u2013 High quality backlinks\" alt=\"Backlinko \u2013 High quality backlinks\" data-aspect-ratio=\"0.87571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-300x263.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1280x1121.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-768x673.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1536x1346.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-2048x1794.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-480x420.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-640x561.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-960x841.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1440x1261.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1600x1402.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-1920x1682.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Brian didn\u2019t just give generic advice like \u201ccreate great content\u201d or \u201creach out to bloggers.\u201d<\/p>\n<p>He shared <strong>specific tactics and advice<\/strong> that actually worked for him, including:<\/p>\n<ul>\n<li>Real email templates he\u2019s used for outreach<\/li>\n<li>Screenshots showing actual results<\/li>\n<li>Step-by-step instructions<\/li>\n<li>Tool recommendations<\/li>\n<li>Specific case studies with traffic metrics<\/li>\n<\/ul>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-300x175.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1280x746.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-768x448.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1536x895.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-2048x1194.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-480x280.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-640x373.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-960x559.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1440x839.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1600x932.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1920x1119.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Backlinko \u2013 High quality backlinks \u2013 Intro\" alt=\"Backlinko \u2013 High quality backlinks \u2013 Intro\" data-aspect-ratio=\"0.58285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-300x175.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1280x746.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-768x448.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1536x895.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-2048x1194.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-480x280.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-640x373.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-960x559.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1440x839.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1600x932.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-high-quality-backlinks-intro-1920x1119.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>The result?<\/p>\n<p>Content that feels like you\u2019re learning from someone who\u2019s been there, done that \u2014 not canned advice you can find on any site.<\/p>\n<p>No wonder this guide has maintained <a title=\"How to Rank Higher On Google (13 Steps)\" href=\"https:\/\/backlinko.com\/rank-high-on-google\" target=\"_blank\" rel=\"noopener\">high rankings<\/a> for years.<\/p>\n<p>And generated 31.5K backlinks.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-300x118.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1280x504.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-768x303.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1536x605.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-2048x807.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-480x189.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-640x252.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-960x378.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1440x567.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1600x630.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1920x756.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Backlink Analytics \u2013 Backlinko \u2013 High quality backlinks\" alt=\"Backlink Analytics \u2013 Backlinko \u2013 High quality backlinks\" data-aspect-ratio=\"0.39428571428571\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-300x118.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1280x504.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-768x303.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1536x605.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-2048x807.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-480x189.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-640x252.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-960x378.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1440x567.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1600x630.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlink-analytics-backlinko-high-quality-backlinks-1920x756.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>2. Add Expert Insights and Quotes<\/h3>\n<p>Expert quotes add authority and new perspectives to your content.<\/p>\n<p>They also help you meet Google\u2019s helpful content expectations by providing insights readers can\u2019t find elsewhere.<\/p>\n<figure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-300x147.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1280x628.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-768x377.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1536x753.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-2048x1004.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-480x235.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-640x314.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-960x471.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1440x706.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1600x785.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1920x942.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"><img decoding=\"async\" style=\"max-width: 650px !important\" title=\"GSC \u2013 Content and quality questions\" alt=\"GSC \u2013 Content and quality questions\" data-aspect-ratio=\"0.49076923076923\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-300x147.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1280x628.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-768x377.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1536x753.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-2048x1004.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-480x235.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-640x314.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-960x471.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1440x706.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1600x785.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-content-and-quality-questions-1920x942.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Even if you have personal experience with a topic, expert opinions add dimension and alternative perspectives that make your content more comprehensive and helpful.<\/p>\n<p>Expert quotes strengthen your content in multiple ways:<\/p>\n<ul>\n<li>Add credibility to your claims<\/li>\n<li>Provide unique insights<\/li>\n<li>Create content that\u2019s difficult for competitors to replicate<\/li>\n<\/ul>\n<p>For a great example of this in action, look at pet company Chewy.<\/p>\n<p>Their content often contains insights from board-certified veterinarians and animal behaviorists.<\/p>\n<figure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-300x103.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1280x439.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-768x264.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1536x527.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-2048x703.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-480x165.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-640x220.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-960x329.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1440x494.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1600x549.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1920x659.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"><img decoding=\"async\" style=\"max-width: 650px !important\" title=\"Expert quotes strengthen your content\" alt=\"Expert quotes strengthen your content\" data-aspect-ratio=\"0.34307692307692\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-300x103.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1280x439.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-768x264.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1536x527.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-2048x703.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-480x165.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-640x220.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-960x329.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1440x494.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1600x549.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-quotes-strengthen-your-content-1920x659.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>This makes it more authoritative and trustworthy.<\/p>\n<p>Source expert insights through:<\/p>\n<ul>\n<li>Original interviews (via email, phone, or video)<\/li>\n<li>Reaching out to experts on LinkedIn, X, or industry-specific sites and forums<\/li>\n<li>Attending industry events and networking for insights<\/li>\n<li>Using a <a title=\"6 Best HARO Alternatives (Expert Review)\" href=\"https:\/\/backlinko.com\/haro-alternatives\" target=\"_blank\" rel=\"noopener\">media outreach platform<\/a><\/li>\n<\/ul>\n<p>As Nate Matherson, head of growth at <a title=\"Numeral\" href=\"https:\/\/www.numeralhq.com\/\" target=\"_blank\" rel=\"noopener\">Numeral<\/a>, says:<\/p>\n<h3>3. Create Content That Meets Search Intent<\/h3>\n<p>Understanding and satisfying <a title=\"Search Intent and SEO: A Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">search intent<\/a> is fundamental to helpful content.<\/p>\n<p>For example, if someone searches \u201chow to fix a leaky faucet,\u201d they want clear, step-by-step instructions \u2014 not a sales page for plumbing services.<\/p>\n<p>Content that addresses their actual goal (fixing the faucet themselves) will be considered more helpful.<\/p>\n<p>But first, you need to understand the four main types of search intent:<\/p>\n<ul>\n<li><strong>Informational:<\/strong> Seeking knowledge \u2014 \u201chow to fix a leaky faucet\u201d<\/li>\n<li><strong>Navigational:<\/strong> Looking for a specific website \u2014 \u201cHome Depot plumbing\u201d<\/li>\n<li><strong><a title=\"Commercial Intent Keywords: What They Are &amp; How to Rank\" href=\"https:\/\/backlinko.com\/commercial-intent\" target=\"_blank\" rel=\"noopener\">Commercial<\/a>:<\/strong> Researching options \u2014 \u201cbest tankless water heaters\u201d<\/li>\n<li><strong>Transactional:<\/strong> Ready to buy \u2014 \u201cbuy Moen touchless kitchen faucet\u201d<\/li>\n<\/ul>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-300x231.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1280x984.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-768x590.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1536x1181.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-2048x1575.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-480x369.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-640x492.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-960x738.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1440x1107.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1600x1230.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1920x1476.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"The 4 types of search intent\" alt=\"The 4 types of search intent\" data-aspect-ratio=\"0.76857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-300x231.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1280x984.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-768x590.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1536x1181.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-2048x1575.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-480x369.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-640x492.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-960x738.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1440x1107.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1600x1230.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/08\/the-4-types-of-search-intent-1920x1476.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Not sure if you\u2019re creating people-first content that meets search intent?<\/p>\n<p>Consider these points from <a title=\"Creating Helpful, Reliable, People-First Content | Google...\" href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" rel=\"noopener\">Google<\/a>:<\/p>\n<p>If the answer to either question is \u201cno,\u201d your content isn\u2019t fully addressing search intent.<\/p>\n<p>To better meet search intent:<\/p>\n<ul>\n<li>Analyze the current top-ranking pages for your target keywords<\/li>\n<li>Note what format dominates (guides, lists, videos, etc.)<\/li>\n<li>Use a <a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">keyword research tool<\/a> to check search intent for each term and identify related questions and topics. <a title=\"Keyword Generator by Semrush\" href=\"https:\/\/www.semrush.com\/analytics\/keywordmagic\/?utm_campaign=helpful-content&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">Keyword Magic Tool<\/a> is helpful for this task.<\/li>\n<li>Use clear headings that answer specific questions<\/li>\n<li>Include practical next steps or related resources<\/li>\n<li>Demonstrate topical authority by addressing all relevant subtopics and common pain points in your content<\/li>\n<\/ul>\n<div class=\"sc-semrush-cta semrush-form\">\n<header>\n<h3>Start your <span style=\"color:#c7fa73\">keyword research<\/span><\/h3>\n<p>Explore the largest keyword database.<\/p>\n<\/header>\n<footer>\n<figure>\n            <img decoding=\"async\" src=\"https:\/\/api.backlinko.com\/app\/themes\/backlinko\/dist\/images\/semrush-logo_50c66e41.svg\" alt=\"Backlinko Logo\" loading=\"lazy\"\/><br \/>\n          <\/figure>\n<figure>\n            <img decoding=\"async\" src=\"https:\/\/api.backlinko.com\/app\/themes\/backlinko\/dist\/images\/backlinko-logo_fcd71cff.svg\" alt=\"Semrush Logo\" loading=\"lazy\"\/><br \/>\n          <\/figure>\n<\/footer><\/div>\n<h3>4. Use Reputable Sources<\/h3>\n<p>Using high-quality sources (and citing them) is important for all sites.<\/p>\n<p>It signals to readers and search engines that the information you\u2019re sharing is reputable, accurate, and verifiable.<\/p>\n<p>Well+Good, a wellness site, demonstrates this in its article about medication safety:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-300x147.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1280x629.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-768x377.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1536x754.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-2048x1006.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-480x236.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-640x314.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-960x472.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1440x707.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1600x786.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1920x943.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Well+Good \u2013 Reputable sources\" alt=\"Well+Good \u2013 Reputable sources\" data-aspect-ratio=\"0.49142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-300x147.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1280x629.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-768x377.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1536x754.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-2048x1006.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-480x236.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-640x314.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-960x472.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1440x707.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1600x786.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-1920x943.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>They support every health claim with information from:<\/p>\n<ul>\n<li>Board-certified psychiatrists<\/li>\n<li>Professors of psychiatry and behavioral sciences<\/li>\n<li>Peer-reviewed medical journals<\/li>\n<li>Reputable health resources, like .gov sites.<\/li>\n<\/ul>\n<figure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-300x154.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1280x657.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-768x394.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1536x788.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-2048x1051.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-480x246.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-640x328.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-960x493.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1440x739.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1600x821.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1920x985.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"><img decoding=\"async\" style=\"max-width: 650px !important\" title=\"Well+Good \u2013 Reputable sources support health claim\" alt=\"Well+Good \u2013 Reputable sources support health claim\" data-aspect-ratio=\"0.51384615384615\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-300x154.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1280x657.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-768x394.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1536x788.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-2048x1051.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-480x246.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-640x328.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-960x493.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1440x739.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1600x821.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/wellandgood-reputable-sources-support-health-claim-1920x985.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>When evaluating sources for your content, follow these best practices:<\/p>\n<ul>\n<li>Prioritize recognized authorities in the field (major universities, established publications, industry leaders)<\/li>\n<li>Check publication dates to ensure information is current<\/li>\n<li>Check that you\u2019re referencing the original source of the information<\/li>\n<li>Look for potential conflicts of interest or bias in the source\u2019s funding or affiliations<\/li>\n<\/ul>\n<p>Google\u2019s E-E-A-T guidelines place heavy emphasis on trustworthiness.<\/p>\n<p>And nothing builds trust faster than showing readers you\u2019ve based your information on solid, reputable sources.<\/p>\n<h3>5. Hire Writers with Topical Experience<\/h3>\n<p>When it comes to helpful content, experience matters.<\/p>\n<p>So, prioritize writers with backgrounds in your niche over generalists.<\/p>\n<p>This will benefit your content in multiple ways:<\/p>\n<ul>\n<li>More practical, nuanced advice that only comes from hands-on experience<\/li>\n<li>Insider tips that readers can\u2019t find on other sites<\/li>\n<li>Real examples and case studies that build immediate trust<\/li>\n<\/ul>\n<p>For example, Harvard Health Publishing features physicians as their content creators.<\/p>\n<figure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-300x271.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1280x1155.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-768x693.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1536x1385.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-2048x1847.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-480x433.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-640x577.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-960x866.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1440x1299.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1600x1443.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1920x1732.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"><img decoding=\"async\" style=\"max-width: 650px !important\" title=\"harvard-health-publishing-content-creators\" data-aspect-ratio=\"0.90153846153846\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-300x271.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1280x1155.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-768x693.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1536x1385.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-2048x1847.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-480x433.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-640x577.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-960x866.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1440x1299.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1600x1443.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-content-creators-1920x1732.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>These writers have impressive qualifications.<\/p>\n<p>Including clinical experience, research credentials, and specialized knowledge in their medical fields.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-300x224.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1280x955.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-768x573.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1536x1146.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-2048x1528.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-480x358.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-640x477.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-960x716.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1440x1074.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1600x1194.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1920x1432.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Harvard Health Publishing \u2013 Writer\u2019s qualifications\" alt=\"Harvard Health Publishing \u2013 Writer's qualifications\" data-aspect-ratio=\"0.74571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-300x224.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1280x955.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-768x573.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1536x1146.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-2048x1528.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-480x358.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-640x477.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-960x716.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1440x1074.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1600x1194.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-writers-qualifications-1920x1432.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>This level of expertise is particularly important for <a title=\"What Is YMYL &amp; How Does It Affect SEO?\" href=\"https:\/\/www.semrush.com\/blog\/ymyl\/?utm_campaign=helpful-content&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">Your Money, Your Life<\/a> (YMYL) topics, where accuracy directly impacts reader well-being.<\/p>\n<p>But experienced writers are valuable across all <a title=\"25 Best Blog Niche Ideas (Data Study)\" href=\"https:\/\/backlinko.com\/blog-niche-ideas\" target=\"_blank\" rel=\"noopener\">blog niches<\/a>, from beauty to travel.<\/p>\n<p>For instance, Family Vacationist, a travel blog, features contributors who have personally visited the destinations they cover.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-300x260.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1280x1108.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-768x665.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1536x1330.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-2048x1773.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-480x415.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-640x554.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-960x831.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1440x1246.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1600x1385.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1920x1662.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Family vacationist \u2013 Writer \u2013 Insider tips\" alt=\"Family vacationist \u2013 Writer \u2013 Insider tips\" data-aspect-ratio=\"0.86571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-300x260.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1280x1108.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-768x665.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1536x1330.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-2048x1773.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-480x415.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-640x554.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-960x831.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1440x1246.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1600x1385.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/family-vacationist-writer-insider-tips-1920x1662.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>This is evident by the insider tips they give.<\/p>\n<p>Including advice on the best rides for kids, the tastiest treats in theme parks, and which hotels to stay at and why.<\/p>\n<figure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-300x234.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1280x996.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-768x598.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1536x1196.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-2048x1594.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-480x374.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-640x498.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-960x747.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1440x1121.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1600x1245.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1920x1495.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"><img decoding=\"async\" style=\"max-width: 650px !important\" title=\"Harvard Health Publishing \u2013 Insider tips on the topic\" alt=\"Harvard Health Publishing \u2013 Insider tips on the topic\" data-aspect-ratio=\"0.77846153846154\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-300x234.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1280x996.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-768x598.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1536x1196.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-2048x1594.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-480x374.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-640x498.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-960x747.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1440x1121.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1600x1245.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/harvard-health-publishing-insider-tips-on-the-topic-1920x1495.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Family Vacationist also highlights its writers\u2019 experience in bios.<\/p>\n<p>Including relevant publications where they\u2019ve been featured.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-300x172.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1280x733.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-768x440.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1536x879.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-2048x1172.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-480x275.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-640x366.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-960x550.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1440x824.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1600x916.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1920x1099.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Writers Experience in Bios\" alt=\"Writers Experience in Bios\" data-aspect-ratio=\"0.57285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-300x172.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1280x733.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-768x440.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1536x879.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-2048x1172.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-480x275.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-640x366.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-960x550.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1440x824.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1600x916.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/writers-experience-in-bios-1920x1099.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Even if you already have experienced writers, an expert review process will add another layer of credibility to your content.<\/p>\n<ul>\n<li>Have subject matter experts fact-check your information<\/li>\n<li>Include reviewer credentials directly in your content<\/li>\n<li>Highlight your review process on your editorial standards page<\/li>\n<\/ul>\n<p>For example, home services company Angi has experts review its content and features them prominently with a byline.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-300x195.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1280x831.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-768x499.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1536x998.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-2048x1330.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-480x312.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-640x416.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-960x624.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1440x935.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1600x1039.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1920x1247.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Tara Duley \u2013 Byline\" alt=\"Tara Duley \u2013 Byline\" data-aspect-ratio=\"0.65\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-300x195.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1280x831.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-768x499.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1536x998.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-2048x1330.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-480x312.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-640x416.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-960x624.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1440x935.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1600x1039.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/tara-duley-byline-1920x1247.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>The expert reviewer also gets a bio to highlight their qualifications.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-300x164.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1280x699.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-768x420.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1536x839.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-2048x1119.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-480x262.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-640x350.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-960x525.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1440x787.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1600x874.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1920x1049.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Expert reviewer \u2013 Bio\" alt=\"Expert reviewer \u2013 Bio\" data-aspect-ratio=\"0.54571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-300x164.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1280x699.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-768x420.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1536x839.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-2048x1119.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-480x262.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-640x350.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-960x525.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1440x787.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1600x874.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/expert-reviewer-bio-1920x1049.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Investing in topic experts signals to readers and search engines that you\u2019re committed to delivering accurate content and genuine value, not just ranking for keywords.<\/p>\n<h3>6. Provide an Optimal Page Experience<\/h3>\n<p>Page experience is a critical component of helpful content.<\/p>\n<p>If your page loads slowly or is hard to navigate, readers will leave. It doesn\u2019t matter how good your information is.<\/p>\n<p>But as Google states on its website (in slightly different words), doing the bare minimum won\u2019t cut it.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-300x91.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1280x388.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-768x233.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1536x466.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-2048x621.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-480x146.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-640x194.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-960x291.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1440x437.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1600x485.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1920x582.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"GSC \u2013 Provide a great page experience\" alt=\"GSC \u2013 Provide a great page experience\" data-aspect-ratio=\"0.30285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-300x91.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1280x388.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-768x233.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1536x466.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-2048x621.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-480x146.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-640x194.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-960x291.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1440x437.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1600x485.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-provide-a-great-page-experience-1920x582.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>For the best results, cover all aspects of the page experience rather than focusing on isolated elements.<\/p>\n<p>Here\u2019s how:<\/p>\n<h4>Analyze Your Current Performance<\/h4>\n<p>Use PageSpeed Insights and Google Search Console\u2019s <a title=\"Core Web Vitals: Essential Guide to Better Site Performance\" href=\"https:\/\/backlinko.com\/hub\/seo\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Core Web Vitals<\/a> report to establish your baseline metrics.<\/p>\n<p>Focus on the following scores:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-300x212.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1280x903.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-768x542.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1536x1083.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-2048x1444.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-480x338.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-640x451.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-960x677.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1440x1015.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1600x1128.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1920x1354.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"PageSpeed Insights \u2013 Backlinko\" alt=\"PageSpeed Insights \u2013 Backlinko\" data-aspect-ratio=\"0.70571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-300x212.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1280x903.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-768x542.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1536x1083.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-2048x1444.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-480x338.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-640x451.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-960x677.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1440x1015.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1600x1128.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-backlinko-1920x1354.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>If your assessment fails, follow the tool\u2019s recommendations to improve these metrics.<\/p>\n<p>Like reducing unused JavaScript and third-party code.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-300x320.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1280x1363.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-768x818.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1442x1536.webp 1442w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1923x2048.webp 1923w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-480x511.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-640x682.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-960x1023.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1440x1534.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1600x1704.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1920x2045.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"PageSpeed Insights \u2013 Diagnostics\" alt=\"PageSpeed Insights \u2013 Diagnostics\" data-aspect-ratio=\"1.0657142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-300x320.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1280x1363.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-768x818.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1442x1536.png 1442w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1923x2048.png 1923w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-480x511.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-640x682.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-960x1023.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1440x1534.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1600x1704.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2024\/06\/pagespeed-insights-diagnostics-1920x2045.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h4>Optimize Images<\/h4>\n<p>Compress images without sacrificing quality using tools like TinyPNG, ImageOptim, or built-in CMS optimizers.<\/p>\n<p>This will keep your images from dragging down your page speed.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-300x178.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1280x758.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-768x455.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1536x909.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-2048x1212.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-480x284.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-640x379.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-960x568.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1440x852.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1600x947.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1920x1137.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ImageOptim \u2013 Homepage\" alt=\"ImageOptim \u2013 Homepage\" data-aspect-ratio=\"0.59142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-300x178.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1280x758.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-768x455.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1536x909.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-2048x1212.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-480x284.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-640x379.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-960x568.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1440x852.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1600x947.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/imageoptim-homepage-1920x1137.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h4>Test Across All Device Types<\/h4>\n<p>Ensure your site has a <a title=\"SEO Friendly Web Design\" href=\"https:\/\/backlinko.com\/hub\/seo\/seo-friendly-design\" target=\"_blank\" rel=\"noopener\">responsive design<\/a> that works across desktops, tablets, and various mobile screen sizes.<\/p>\n<p>Use Chrome DevTools or BrowserStack to test how your site performs on popular devices and browsers.<\/p>\n<p>Pay special attention to touch targets on mobile.<\/p>\n<p>Check that buttons and links are easily tappable without accidental clicks.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-300x164.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1280x698.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-768x419.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1536x837.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-2048x1117.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-480x262.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-640x349.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-960x523.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1440x785.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1600x872.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1920x1047.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"BrowserStack \u2013 Homepage\" alt=\"BrowserStack \u2013 Homepage\" data-aspect-ratio=\"0.54571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-300x164.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1280x698.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-768x419.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1536x837.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-2048x1117.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-480x262.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-640x349.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-960x523.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1440x785.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1600x872.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/browserstack-homepage-1920x1047.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h4>Improve Security<\/h4>\n<p>Use <a title=\"What Is HTTPS &amp; How Does It Work? [Explained]\" href=\"https:\/\/www.semrush.com\/blog\/what-is-https\/?utm_campaign=helpful-content&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">HTTPS<\/a> across your entire site to build user trust and meet Google\u2019s requirements for secure browsing.<\/p>\n<p>Google Search Console\u2019s <a title=\"HTTPS report - Search Console Help\" href=\"https:\/\/support.google.com\/webmasters\/answer\/11396518\" target=\"_blank\" rel=\"noopener\">HTTPS report<\/a> will tell you if your pages are secure. (And what to fix if they\u2019re not.)<\/p>\n<p>You\u2019ll also want to configure proper SSL certificates and ensure all resources load securely.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-300x225.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1280x958.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-768x575.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1536x1150.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-2048x1533.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-480x359.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-640x479.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-960x718.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1440x1078.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1600x1197.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1920x1437.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"GSC \u2013 Backlinko \u2013 HTTPS\" alt=\"GSC \u2013 Backlinko \u2013 HTTPS\" data-aspect-ratio=\"0.74857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-300x225.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1280x958.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-768x575.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1536x1150.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-2048x1533.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-480x359.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-640x479.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-960x718.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1440x1078.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1600x1197.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-backlinko-https-1920x1437.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h4>Optimize Above-the-Fold Content<\/h4>\n<p>Prioritize loading essential <a title=\"What Is Above the Fold? Best Practices &amp; Examples\" href=\"https:\/\/www.semrush.com\/blog\/above-the-fold\/?utm_campaign=helpful-content&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">above-the-fold content<\/a> (aka content that appears on a webpage before scrolling) to capture web visitors\u2019 attention.<\/p>\n<p>And draw them to your most important content or assets.<\/p>\n<p>Minimize unnecessary elements that push key content below the fold, especially on mobile devices.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-300x325.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1280x1386.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-768x832.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1418x1536.webp 1418w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1891x2048.webp 1891w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-480x520.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-640x693.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-960x1040.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1440x1560.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1600x1733.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1920x2080.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Above the fold\" alt=\"Above the fold\" data-aspect-ratio=\"1.0828571428571\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-300x325.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1280x1386.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-768x832.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1418x1536.png 1418w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1891x2048.png 1891w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-480x520.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-640x693.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-960x1040.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1440x1560.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1600x1733.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/01\/above-the-fold-1920x2080.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h4>Balance Monetization with User Experience<\/h4>\n<p>If you use display ads, ensure they don\u2019t trigger layout shifts, overwhelm content, or create friction points for readers.<\/p>\n<p>Reserve space for ads in your layout to prevent content jumps when they load.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-300x234.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1280x1000.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-768x600.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1536x1201.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-2048x1601.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-480x375.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-640x500.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-960x750.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1440x1126.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1600x1251.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1920x1501.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"The Spruce \u2013 Ad at the top\" alt=\"The Spruce \u2013 Ad at the top\" data-aspect-ratio=\"0.78142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-300x234.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1280x1000.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-768x600.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1536x1201.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-2048x1601.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-480x375.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-640x500.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-960x750.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1440x1126.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1600x1251.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/thespruce-ad-at-the-top-1920x1501.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>7. Seek Information Gain (aka Bring Something New to the SERPs)<\/h3>\n<p>Google hasn\u2019t said that \u201c<a title=\"Information Gain: How Top Content Leaders Win at SEO\" href=\"https:\/\/backlinko.com\/information-gain\" target=\"_blank\" rel=\"noopener\">information gain<\/a>\u201d is a ranking factor, but it aligns with their emphasis on adding value to search results.<\/p>\n<p>Information gain means adding something new to the topic. Something readers can\u2019t find anywhere else.<\/p>\n<p>I\u2019ve mentioned some information gain methods already, like firsthand experiences and expert quotes.<\/p>\n<p>But there are other ways to achieve information gain, including the following:<\/p>\n<ul>\n<li><strong>Original research:<\/strong> Survey your audience or industry and publish the findings<\/li>\n<li><strong>Proprietary frameworks:<\/strong> Develop your own scoring system or methodology<\/li>\n<li><strong>Product testing:<\/strong> Go beyond specs to share real-world performance<\/li>\n<\/ul>\n<p>For example, the finance site NerdWallet goes to great lengths to thoroughly review different financial products.<\/p>\n<p>Like credit cards, savings accounts, and personal loans.<\/p>\n<p>As part of that effort, they created a NerdWallet star rating methodology.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-300x212.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1280x906.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-768x543.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1536x1087.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-2048x1449.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-480x340.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-640x453.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-960x679.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1440x1019.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1600x1132.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1920x1359.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"NerdWallet \u2013 Rating methodologies\" alt=\"NerdWallet \u2013 Rating methodologies\" data-aspect-ratio=\"0.70714285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-300x212.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1280x906.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-768x543.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1536x1087.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-2048x1449.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-480x340.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-640x453.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-960x679.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1440x1019.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1600x1132.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rating-methodologies-1920x1359.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>But they don\u2019t use a one-size-fits-all rating system.<\/p>\n<p>They created separate methodologies for each financial product category.<\/p>\n<p>Why?<\/p>\n<p>Because different factors matter for different financial decisions.<\/p>\n<figure style=\"max-width: 650px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-300x212.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1280x904.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-768x543.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1536x1085.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-2048x1447.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-480x339.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-640x452.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-960x678.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1440x1017.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1600x1130.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1920x1356.webp 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\"><img decoding=\"async\" style=\"max-width: 650px !important\" title=\"NerdWallet \u2013 Star rating methodologies by topic\" alt=\"NerdWallet \u2013 Star rating methodologies by topic\" data-aspect-ratio=\"0.70615384615385\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-300x212.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1280x904.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-768x543.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1536x1085.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-2048x1447.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-480x339.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-640x452.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-960x678.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1440x1017.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1600x1130.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-star-rating-methodologies-by-topic-1920x1356.png 1920w\" sizes=\"(max-width: 650px) 100vw, 650px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>They also published detailed explanations of how they weigh different factors in their rating system.<\/p>\n<p>This helps give their star rating system more credibility.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-300x218.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1280x931.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-768x559.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1536x1118.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-2048x1490.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-480x349.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-640x466.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-960x698.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1440x1048.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1600x1164.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1920x1397.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"NerdWallet \u2013 Rates credit cards\" alt=\"NerdWallet \u2013 Rates credit cards\" data-aspect-ratio=\"0.72714285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-300x218.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1280x931.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-768x559.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1536x1118.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-2048x1490.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-480x349.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-640x466.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-960x698.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1440x1048.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1600x1164.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-rates-credit-cards-1920x1397.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>You\u2019ll see these ratings on various NerdWallet reviews to help readers choose the best products for their needs.<\/p>\n<p>Like this one for a credit card:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-300x166.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1280x709.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-768x425.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1536x850.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-2048x1134.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-480x266.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-640x354.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-960x531.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1440x797.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1600x886.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1920x1063.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"NerdWallet \u2013 The best credit cards\" alt=\"NerdWallet \u2013 The best credit cards\" data-aspect-ratio=\"0.55428571428571\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-300x166.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1280x709.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-768x425.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1536x850.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-2048x1134.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-480x266.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-640x354.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-960x531.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1440x797.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1600x886.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/nerdwallet-the-best-credit-cards-1920x1063.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>The key takeaway here?<\/p>\n<p>Information gain often requires a significant upfront investment.<\/p>\n<p>Whether in time, money, or both.<\/p>\n<p>But it leads to something valuable: content that competitors can\u2019t replicate overnight.<\/p>\n<h3>8. Refresh Existing Content<\/h3>\n<p>Creating new content isn\u2019t always the best strategy.<\/p>\n<p>Sometimes, updating what you already have delivers better results with less effort.<\/p>\n<p>Fresh, comprehensive content shows Google you\u2019re committed to quality and accuracy.<\/p>\n<p>It can also help boost your rankings.<\/p>\n<p>When refreshing content, prioritize these improvements:<\/p>\n<ul>\n<li>Update statistics and examples with current data<\/li>\n<li>Enhance visuals and formatting for a better user experience<\/li>\n<li>Incorporate new expert insights or research<\/li>\n<li>Fix outdated advice or recommendations<\/li>\n<li>Target evolving search intent<\/li>\n<\/ul>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-300x201.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1280x859.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-768x515.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1536x1030.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-2048x1374.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-480x322.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-640x429.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-960x644.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1440x966.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1600x1073.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1920x1288.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Backlinko \u2013 SEO Checklist \u2013 Last update\" alt=\"Backlinko \u2013 SEO Checklist \u2013 Last update\" data-aspect-ratio=\"0.67142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-300x201.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1280x859.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-768x515.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1536x1030.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-2048x1374.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-480x322.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-640x429.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-960x644.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1440x966.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1600x1073.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-seo-checklist-last-update-1920x1288.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>9. Create Helpful Graphics and Videos<\/h3>\n<p>Helpful content doesn\u2019t just mean the words on the page.<\/p>\n<p>Graphics and videos can also be valuable additions that improve reader comprehension and engagement.<\/p>\n<p>When creating visuals for your content:<\/p>\n<ul>\n<li>Focus on clarifying complex ideas, not just adding decoration<\/li>\n<li>Create custom graphics rather than using generic stock images<\/li>\n<li>Ensure videos add unique value beyond what\u2019s in the written content<\/li>\n<li>Use callout boxes to highlight key takeaways<\/li>\n<\/ul>\n<p>At Backlinko, we take <a title=\"What Is Visual Content?\" href=\"https:\/\/backlinko.com\/hub\/content\/visual\" target=\"_blank\" rel=\"noopener\">visual content<\/a> seriously.<\/p>\n<p>You\u2019ll often see us using screenshots from various analytics programs to highlight results and showcase website performance.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-300x294.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1280x1254.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-768x753.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1536x1505.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-2048x2007.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-480x470.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-640x627.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-960x941.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1440x1411.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1600x1568.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1920x1882.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Backlinko \u2013 Information gain \u2013 Visual content\" alt=\"Backlinko \u2013 Information gain \u2013 Visual content\" data-aspect-ratio=\"0.98\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-300x294.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1280x1254.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-768x753.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1536x1505.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-2048x2007.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-480x470.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-640x627.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-960x941.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1440x1411.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1600x1568.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-information-gain-visual-content-1920x1882.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Our custom graphics illustrate key points and make complex topics more digestible.<\/p>\n<p>They also keep readers engaged throughout the article.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Backlinko \u2013 How to start a blog \u2013 Graphics\" alt=\"Backlinko \u2013 How to start a blog \u2013 Graphics\" data-aspect-ratio=\"0.88285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-300x265.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-1280x1129.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-768x678.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-1536x1355.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-2048x1807.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-480x424.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-640x565.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-960x847.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-1440x1271.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-1600x1412.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-graphics-1920x1694.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/picture><\/figure>\n<p>We use tables to make data-heavy topics more digestible.<\/p>\n<p>And improve the readability and retention of our content.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-300x239.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1280x1021.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-768x613.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1536x1226.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-2048x1634.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-480x383.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-640x511.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-960x766.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1440x1149.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1600x1277.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1920x1532.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Backlinko \u2013 How to start a blog \u2013 Table\" alt=\"Backlinko \u2013 How to start a blog \u2013 Table\" data-aspect-ratio=\"0.79857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-300x239.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1280x1021.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-768x613.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1536x1226.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-2048x1634.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-480x383.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-640x511.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-960x766.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1440x1149.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1600x1277.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-table-1920x1532.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>We also use callout boxes to break up text and add more value.<\/p>\n<p>Like side notes and pro tips.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-300x207.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1280x885.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-768x531.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1536x1062.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-2048x1416.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-480x332.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-640x442.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-960x664.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1440x995.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1600x1106.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1920x1327.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Backlinko \u2013 How to start a blog \u2013 Pro tip\" alt=\"Backlinko \u2013 How to start a blog \u2013 Pro tip\" data-aspect-ratio=\"0.69142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-300x207.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1280x885.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-768x531.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1536x1062.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-2048x1416.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-480x332.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-640x442.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-960x664.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1440x995.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1600x1106.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/backlinko-how-to-start-a-blog-pro-tip-1920x1327.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Visual elements make your content more appealing and effective at conveying ideas clearly.<\/p>\n<p>They can also help you improve your <a title=\"Bounce Rate: What Is It and How to Improve It?\" href=\"https:\/\/backlinko.com\/hub\/seo\/bounce-rate\" target=\"_blank\" rel=\"noopener\">bounce rate<\/a>.<\/p>\n<h3>10. Be Strategic with AI Writing Tools<\/h3>\n<p><a title=\"5 Top AI Writing Generators: Features, Pricing, Pros &amp; Cons\" href=\"https:\/\/backlinko.com\/best-ai-content-generator-tools\" target=\"_blank\" rel=\"noopener\">AI writing tools<\/a> can be great assistants, but they shouldn\u2019t replace human writers.<\/p>\n<p>In fact, Google warns against \u201cusing extensive automation to produce content on many topics.\u201d<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-300x184.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1280x785.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-768x471.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1536x942.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-2048x1256.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-480x294.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-640x392.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-960x589.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1440x883.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1600x981.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1920x1177.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"GSC \u2013 Avoid creating search engine-first content\" alt=\"GSC \u2013 Avoid creating search engine-first content\" data-aspect-ratio=\"0.61285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-300x184.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1280x785.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-768x471.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1536x942.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-2048x1256.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-480x294.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-640x392.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-960x589.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1440x883.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1600x981.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-avoid-creating-search-engine-first-content-1920x1177.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Google\u2019s March 2024 update specifically targeted sites using AI to generate low-quality content at scale.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-300x118.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1280x505.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-768x303.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1536x606.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-2048x808.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-480x189.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-640x252.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-960x379.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1440x568.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1600x631.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1920x757.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google search update \u2013 March 2024 \u2013 Scaled content\" alt=\"Google search update \u2013 March 2024 \u2013 Scaled content\" data-aspect-ratio=\"0.39428571428571\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-300x118.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1280x505.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-768x303.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1536x606.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-2048x808.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-480x189.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-640x252.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-960x379.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1440x568.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1600x631.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/google-search-update-march-2024-scaled-content-1920x757.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>As a result, many websites with large amounts of AI-generated content saw dramatic ranking and indexing issues.<\/p>\n<figure style=\"max-width: 600px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-300x305.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1280x1302.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-768x781.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1511x1536.webp 1511w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-2014x2048.webp 2014w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-480x488.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-640x651.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-960x976.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1440x1464.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1600x1627.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1920x1952.webp 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\"><img decoding=\"async\" style=\"max-width: 600px !important\" title=\"X \u2013 Ian Nuttall \u2013 Site index status\" alt=\"X \u2013 Ian Nuttall \u2013 Site index status\" data-aspect-ratio=\"1.0166666666667\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-300x305.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1280x1302.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-768x781.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1511x1536.png 1511w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-2014x2048.png 2014w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-480x488.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-640x651.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-960x976.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1440x1464.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1600x1627.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/x-iannuttall-site-index-status-1920x1952.png 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>But if you read its guidelines, you\u2019ll see that Google isn\u2019t technically against using AI.<\/p>\n<p>As they say on their site \u2014 they reward high-quality content \u201chowever it\u2019s produced.\u201d<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-300x170.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1280x726.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-768x436.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1536x871.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-2048x1162.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-480x272.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-640x363.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-960x545.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1440x817.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1600x908.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1920x1089.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"GSC \u2013 High quality content\" alt=\"GSC \u2013 High quality content\" data-aspect-ratio=\"0.56714285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-300x170.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1280x726.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-768x436.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1536x871.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-2048x1162.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-480x272.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-640x363.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-960x545.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1440x817.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1600x908.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/gsc-high-quality-content-1920x1089.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>This is a little bit of a gray area, though.<\/p>\n<p>Your idea of high-quality, human-edited AI content may not match Google\u2019s.<\/p>\n<p>But overall, avoid using AI to create low-quality, unoriginal content to manipulate rankings:<\/p>\n<p>Including:<\/p>\n<ul>\n<li>Publishing AI-generated articles without significant human input<\/li>\n<li>Creating entire pieces with no subject-matter expertise<\/li>\n<li>Relying on AI for factual claims without verification<\/li>\n<li>Generating content solely to target keywords with no real value<\/li>\n<\/ul>\n<p>Luckily, there are plenty of ways to benefit from AI content tools while staying in Google\u2019s good graces.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-300x169.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1280x720.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-768x432.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1536x864.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-2048x1152.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-480x270.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-640x360.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-960x540.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1440x810.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1600x900.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1920x1080.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 Homepage\" alt=\"ChatGPT \u2013 Homepage\" data-aspect-ratio=\"0.56285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-300x169.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1280x720.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-768x432.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1536x864.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-2048x1152.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-480x270.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-640x360.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-960x540.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1440x810.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1600x900.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/03\/chatgpt-homepage-1920x1080.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>This includes:<\/p>\n<ul>\n<li>Summarizing research papers or creating key takeaways<\/li>\n<li>Suggesting potential structures based on top-ranking content<\/li>\n<li>Creating (very) rough drafts of blog posts, <a title=\"Email Marketing: The Definitive Guide\" href=\"https:\/\/backlinko.com\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>, newsletters, and more<\/li>\n<li>Improving clarity, fixing grammar issues, or suggesting better phrasing<\/li>\n<li>Generating topic ideas or angles for your content<\/li>\n<\/ul>\n<p>The key?<\/p>\n<p>Use AI as a foundation, not a final product.<\/p>\n<p>Enhance it with your expertise, personal experiences, and fact-checking to satisfy Google\u2019s E-E-A-T guidelines.<\/p>\n<h2>Bonus: Evaluate Your Content\u2019s Helpfulness with Google\u2019s \u201cWho-How-Why\u201d Framework<\/h2>\n<p>Want a simple way to assess if your content meets Google\u2019s helpful content standards?<\/p>\n<p>Use their Who-How-Why framework.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-300x162.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1280x691.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-768x414.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1536x829.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-2048x1105.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-480x259.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-640x345.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-960x518.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1440x777.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1600x863.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1920x1036.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google\u2019s Content Quality Framework\" alt=\"Google's Content Quality Framework\" data-aspect-ratio=\"0.54\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-300x162.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1280x691.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-768x414.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1536x829.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-2048x1105.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-480x259.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-640x345.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-960x518.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1440x777.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1600x863.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/googles-content-quality-framework-1920x1036.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3><strong>Who<\/strong> Created the Content?<\/h3>\n<p>The \u201cWho\u201d question focuses on expertise and credibility.<\/p>\n<p>Google wants to see clear information on the team behind your content.<\/p>\n<p>This can be strategists, writers, editors, fact-checkers, and expert reviewers.<\/p>\n<ul>\n<li><strong>Add detailed author bios<\/strong> that highlight relevant experience and credentials<\/li>\n<li><strong>Include prominent bylines<\/strong> on all articles where readers would expect them<\/li>\n<li><strong>Link bylines to author pages<\/strong> with additional background information<\/li>\n<\/ul>\n<p>For example, the National Council on Aging (NCOA) highlights its writers\u2019 experience and expertise prominently in bios.<\/p>\n<p>Including medical credentials, education, and writing experience.<\/p>\n<p>This transparency builds trust with both readers and search engines.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-300x272.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1280x1162.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-768x697.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1536x1394.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-2048x1859.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-480x436.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-640x581.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-960x871.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1440x1307.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1600x1452.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1920x1743.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"NCOA \u2013 Author \u2013 Sheila Molony\" alt=\"NCOA \u2013 Author \u2013 Sheila Molony\" data-aspect-ratio=\"0.90714285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-300x272.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1280x1162.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-768x697.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1536x1394.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-2048x1859.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-480x436.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-640x581.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-960x871.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1440x1307.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1600x1452.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-author-sheila-molony-1920x1743.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3><strong>How<\/strong> Was the Content Created?<\/h3>\n<p>The \u201cHow\u201d question is all about transparency in your process.<\/p>\n<p>Google wants to know:<\/p>\n<ul>\n<li>What research or testing methods did you use?<\/li>\n<li>How thorough was your approach?<\/li>\n<li>Did you use AI assistance? (If so, how?)<\/li>\n<\/ul>\n<p>If you conducted product testing, explain your methodology.<\/p>\n<p>Don\u2019t just say, \u201cWe tested 10 products.\u201d<\/p>\n<p>Be specific.<\/p>\n<p>For example, the NCOA highlights its testing data on articles.<\/p>\n<p>Including how many hours of research went into their testing.<\/p>\n<p>And how many experts they consulted.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-300x171.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1280x730.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-768x438.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1536x876.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-2048x1167.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-480x274.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-640x365.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-960x547.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1440x821.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1600x912.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1920x1094.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"NCOA \u2013 Why you can trust-our expert review\" alt=\"NCOA \u2013 Why you can trust-our expert review\" data-aspect-ratio=\"0.57\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-300x171.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1280x730.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-768x438.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1536x876.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-2048x1167.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-480x274.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-640x365.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-960x547.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1440x821.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1600x912.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-why-you-can-trust-our-expert-review-1920x1094.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3><strong>Why<\/strong> Does the Content Exist?<\/h3>\n<p>The \u201cWhy\u201d question is the most critical \u2014 and the one most likely to trigger ranking issues.<\/p>\n<p>Ask yourself:<\/p>\n<ul>\n<li>Is this content primarily for helping people? (Good)<\/li>\n<li>Is it primarily for attracting search traffic? (Bad)<\/li>\n<\/ul>\n<p>If you\u2019re only publishing to rank for keywords without providing unique value, Google will eventually catch on.<\/p>\n<p>Instead, create content that would be valuable even if search engines didn\u2019t exist.<\/p>\n<p>Content that people would seek out directly.<\/p>\n<p>Like this in-depth NCOA guide on respite care that would be valuable to its target audience, whether on- or offline.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-300x289.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1280x1232.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-768x739.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1536x1478.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-2048x1971.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-480x462.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-640x616.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-960x924.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1440x1386.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1600x1540.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1920x1848.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"NCOA \u2013 Content that people seek directly\" alt=\"NCOA \u2013 Content that people seek directly\" data-aspect-ratio=\"0.96285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-300x289.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1280x1232.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-768x739.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1536x1478.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-2048x1971.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-480x462.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-640x616.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-960x924.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1440x1386.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1600x1540.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/ncoa-content-tat-people-seek-directly-1920x1848.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h2>Put This Helpful-Content Framework into Action<\/h2>\n<p>Want results? Stop creating content just to check an SEO box.<\/p>\n<p>The sites that dominate search results are those that genuinely help their audiences.<\/p>\n<p>With the 10 strategies in this guide, you\u2019ll create content that Google recognizes as truly valuable.<\/p>\n<p>And attracts traffic because it deserves to rank, not because it\u2019s gaming the system.<\/p>\n<p>So, download our <a title=\"Google-Friendly Helpful Content Checklist by Backlinko \/\/...\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1PoyN8BZe9jaihg4s1WVfHGttdjOYG5dbaR5-gJYA6fw\/copy\" target=\"_blank\" rel=\"noopener\">Helpful Content Checklist<\/a> if you haven\u2019t already.<\/p>\n<p>Then, check out our <a title=\"Content Gap Analysis: The Complete Guide\" href=\"https:\/\/backlinko.com\/hub\/seo\/content-gap\" target=\"_blank\" rel=\"noopener\">Content Gap Analysis<\/a> guide to identify untapped opportunities where you can apply these principles.<\/p>\n<p>You\u2019ll discover where to focus your efforts for maximum impact so you stand out on the SERPs \u2014 and withstand Google\u2019s next update.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Like it or not, we\u2019re all at the mercy of Google\u2019s ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But it\u2019s not all doom and gloom. Google provides fairly detailed guidelines about the type of content it\u2019s looking for: helpful content. We follow these guidelines here [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":177438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[14380,7222,7957,11560,13728,8023],"dealstore":[],"offerexpiration":[],"class_list":["post-177437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-checklist","tag-content","tag-create","tag-examples","tag-helpful","tag-ways"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Ways to Create Helpful Content + Examples and Checklist - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=177437\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Ways to Create Helpful Content + Examples and Checklist - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Like it or not, we\u2019re all at the mercy of Google\u2019s ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But it\u2019s not all doom and gloom. Google provides fairly detailed guidelines about the type of content it\u2019s looking for: helpful content. 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