{"id":177301,"date":"2025-04-08T12:48:46","date_gmt":"2025-04-08T12:48:46","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/auto-event-tracking-in-google-tag-manager\/"},"modified":"2025-04-08T12:48:46","modified_gmt":"2025-04-08T12:48:46","slug":"auto-event-tracking-in-google-tag-manager","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=177301","title":{"rendered":"Auto-Event Tracking In Google Tag Manager"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><em>There is a new version of this post for GTM V2 <a href=\"https:\/\/www.simoahava.com\/analytics\/auto-event-tracking-gtm-2-0\/\">here<\/a>.<\/em><\/p>\n<p>The <a href=\"http:\/\/analytics.blogspot.fi\/2013\/10\/the-rundown-new-products-and-features.html\">Google Analytics Summit<\/a> came and went, and thanks to the Live Stream, everyone could participate. We were treated to a rapid-fire selection of Google Analytics\u2019 new features, and this post sheds light on one of these in particular: automated event tracking in Google Tag Manager.<\/p>\n<p>Auto-event tracking introduces a nice feature, which does what tag managers ought to do: it provides functionality without HTML template editing. This isn\u2019t always a good thing, since automation is usually generic and only works for a couple of viable scenarios, but especially for these generic use cases, this new feature is a great addition to GTM\u2019s already impressive feature list.<\/p>\n<p>Auto-event tracking has four different types of <em>event listeners<\/em> you can create:<\/p>\n<ul>\n<li><strong>Click<\/strong> listener<\/li>\n<li><strong>Link Click<\/strong> listener<\/li>\n<li><strong>Timer<\/strong> listener<\/li>\n<li><strong>Form Submit<\/strong> listener<\/li>\n<\/ul>\n<p>A listener is a function which operates in the background. When creating the listener, you tell what operations it should wait for, and once these operations take place, the listener activates and fires any code within.<\/p>\n<p>In this short tutorial, I take a look at the first three listeners. I\u2019ll return to Form Submit listeners as soon as I have a functioning form I can work with.<\/p>\n<p>Note that all these tutorials use Universal Analytics, but it\u2019s easy to do the same in Google Analytics (the only difference is which tag you use to send the event to your account).<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"timer-listener\">Timer Listener<\/h2>\n<p>This is the easiest, so I\u2019ll start with it. If you\u2019ve read my previous posts, it makes the whole concept of \u201c<a href=\"https:\/\/www.simoahava.com\/analytics\/track-adjusted-bounce-rate-universal-analytics\/\">Dwell time<\/a>\u201d a whole lot simpler, without having to employ custom HTML tags (the whole point of auto-event tracking).<\/p>\n<p>What it does is set off a timer for X milliseconds. After the timer reaches the end, an event is pushed to the data layer, which you can then use as a firing rule for your Analytics event.<\/p>\n<p>Steps:<\/p>\n<ul>\n<li>Create a new Tag with the following settings:<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 604 \/ 542;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/page-dwell-time-tag.jpg\" title=\"Auto-event tracking: the new timer tag\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"542\" width=\"604\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/page-dwell-time-tag.jpg#ZgotmplZ\" alt=\"Auto-event tracking: the new timer tag\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Create a new Universal Analytics tag with the following settings; remember to add your tracking code to the \u201cTracking ID\u201d field, and if you want the event to count as a hit, set \u201cNon-interaction\u201d as False:<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 696 \/ 653;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/send-timer.jpg\" title=\"Send timer tag\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"653\" width=\"696\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/send-timer.jpg#ZgotmplZ\" alt=\"Send timer tag\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Make sure you have a rule in place to fire this UA tag:<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 507 \/ 373;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/gtm-timer-rule.jpg\" title=\"The Timer rule\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"373\" width=\"507\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/gtm-timer-rule.jpg#ZgotmplZ\" alt=\"The Timer rule\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Save container version<\/li>\n<li>Publish container<\/li>\n<\/ul>\n<p>Here you create a Timer Listener, which starts the countdown upon DOM load. As soon as the timer hits 30 seconds, the event <strong>gtm.timer<\/strong> is pushed to the data layer.<\/p>\n<p>The Universal Analytics tag you created is set to launch as soon as the event <strong>gtm.timer<\/strong> is pushed to the data layer, so as soon as the timer goes off, the event is sent to your Analytics account.<\/p>\n<p>And no custom HTML editing was involved. Just some tags and rules.<\/p>\n<p>Remember to check that the implementation works by looking, for example, at the Network tab in Firebug:<\/p>\n<div style=\"aspect-ratio: 183 \/ 59;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/dwell-time-firebug.jpg\" title=\"Check that the dwell time works by using Firebug\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"59\" width=\"183\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/dwell-time-firebug.jpg#ZgotmplZ\" alt=\"Check that the dwell time works by using Firebug\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<h2 id=\"link-click-listener\">Link Click listener<\/h2>\n<p>This is a bit more complex than the Timer listener, but it\u2019s still much easier than what you had to do before with custom HTML code.<\/p>\n<p>The scenario here is that I have a \u201cBack to top\u201d link on my site, and I want to track its clicks. This way I\u2019ll know a) do people actually read my pages to the very bottom and b) do they have an urge to get quickly back to the top of the page.<\/p>\n<p>This feature makes use of the <em>Auto-Event Variable<\/em>, which is essentially a macro that can be used to refer to, for example, the DOM element where a click occurred.<\/p>\n<p>Steps:<\/p>\n<ul>\n<li>Create a new tag which listens to link clicks on your site:<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 620 \/ 330;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/link-click-listener.jpg\" title=\"Link click listener tag\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"330\" width=\"620\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/link-click-listener.jpg#ZgotmplZ\" alt=\"Link click listener tag\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Create a macro which identifies all element IDs on your site (by using the Auto-Event Variable):<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 544 \/ 371;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/element-id-macro.jpg\" title=\"Element ID macro\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"371\" width=\"544\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/element-id-macro.jpg#ZgotmplZ\" alt=\"Element ID macro\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Create a new Universal Analytics tag<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 726 \/ 656;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/send-back-to-top.jpg\" title=\"Send back to top link to Analytics\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"656\" width=\"726\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/send-back-to-top.jpg#ZgotmplZ\" alt=\"Send back to top link to Analytics\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Make sure you have the correct rule in place:<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 457 \/ 219;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/rule-wait-for-link.jpg\" title=\"Rule wait for links\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"219\" width=\"457\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/rule-wait-for-link.jpg#ZgotmplZ\" alt=\"Rule wait for links\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Save container version<\/li>\n<li>Publish container<\/li>\n<\/ul>\n<p>Here you first create the link click listener. When set up to fire on all pages, it listens to <strong>all<\/strong> link clicks throughout your site. As soon as a link click occurs, it pushes the <strong>gtm.linkClick<\/strong> event into the data layer.<\/p>\n<p>In the Analytics tag, the important part is the firing rule. See how you\u2019re waiting both for the <em>gtm.linkClick<\/em> event <strong>and<\/strong> for the <em>element ID<\/em> macro to match a certain DOM element? This is to prevent the event firing when all links are clicked. Instead, now it identifies the DOM element ID (using the Auto-Event Variable of the macro) where the click event occurred (<strong>#backtotoplink<\/strong>).<\/p>\n<p>So now you have an event sent each time the Back to top link is clicked. Remember, again, to check the Network data:<\/p>\n<div style=\"aspect-ratio: 172 \/ 61;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/back-top-link.jpg\" title=\"Back to top link sent in Firebug\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"61\" width=\"172\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/back-top-link.jpg#ZgotmplZ\" alt=\"Back to top link sent in Firebug\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<h2 id=\"click-listener\">Click listener<\/h2>\n<p>This is pretty much the same as the previous tutorial, but the crucial difference is that the Click listener listens to <strong>all<\/strong> click events on your page.<\/p>\n<p>The scenario is classic landing page optimization: I have a (fictional) blog home page, where article headings are just plain text, not actual links to the articles themselves. I want to employ the click listener to check how many people try to click the heading in vain.<\/p>\n<p>Steps:<\/p>\n<ul>\n<li>Create a new click listener tag:<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 606 \/ 399;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/listen-to-clicks.jpg\" title=\"Click Listener tag\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"399\" width=\"606\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/listen-to-clicks.jpg#ZgotmplZ\" alt=\"Click Listener tag\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Create a macro for all classes (we use this to identify the headings):<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 545 \/ 329;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/element-class-macro.jpg\" title=\"Macro for element classes\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"329\" width=\"545\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/element-class-macro.jpg#ZgotmplZ\" alt=\"Macro for element classes\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Create a rule which waits for a click to the .title DOM element:<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 477 \/ 262;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/wait-for-heading-click.jpg\" title=\"Wait for click on heading class\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"262\" width=\"477\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/wait-for-heading-click.jpg#ZgotmplZ\" alt=\"Wait for click on heading class\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Create a new Universal Analytics tag:<\/li>\n<\/ul>\n<div style=\"aspect-ratio: 691 \/ 661;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/send-heading-click.jpg\" title=\"New Universal Analytics tag to send the heading clicks\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"661\" width=\"691\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/send-heading-click.jpg#ZgotmplZ\" alt=\"New Universal Analytics tag to send the heading clicks\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<ul>\n<li>Save container version<\/li>\n<li>Publish container<\/li>\n<\/ul>\n<p>Here the important thing is to create a rule which waits for the <strong>gtm.click<\/strong> event (which means that a click has occurred, thanks to the Click listener) <strong>and<\/strong> which requires that the click occur on a DOM element with the class of <em>title<\/em>, which happens to be the class of the headings on the home page.<\/p>\n<p>Check the implementation in Firebug:<\/p>\n<div style=\"aspect-ratio: 221 \/ 55;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2013\/09\/post-heading-click.jpg\" title=\"Firebug verifies the event has been sent\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"55\" width=\"221\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2013\/09\/post-heading-click.jpg#ZgotmplZ\" alt=\"Firebug verifies the event has been sent\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<h2 id=\"auto-event-tracking-conclusions\">Auto-event tracking conclusions<\/h2>\n<p>Well it\u2019s a nice feature, that\u2019s for sure.<\/p>\n<p>At the moment, implementing listeners requires the following general steps:<\/p>\n<ol>\n<li>Create a tag which acts as the listener and pushes the appropriate gtm event into the data layer as soon as the operation occurs<\/li>\n<li>Create a tag which fires as soon as the gtm event occurs and sends the data to Analytics<\/li>\n<\/ol>\n<p>If you want to be more specific, i.e. wait for clicks on specific DOM elements, you need to create a macro which binds the auto-event variable in the data layer.<\/p>\n<p>I\u2019d also like to see the auto-event variables as default macros (similar to {{url}}) in the system.<\/p>\n<p>Auto-event tracking is a good addition to Google Tag Manager, and it removes a lot of hassle with custom HTML code. However, it\u2019s no a be-all and end-all solution, and there\u2019s still a lot of manual work involved if you want to do anything more complicated (cross-event dependencies, complex chaining of events and so forth).<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>There is a new version of this post for GTM V2 here. The Google Analytics Summit came and went, and thanks to the Live Stream, everyone could participate. We were treated to a rapid-fire selection of Google Analytics\u2019 new features, and this post sheds light on one of these in particular: automated event tracking in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":177302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[64520,1531,14495,1791,1706],"dealstore":[],"offerexpiration":[],"class_list":["post-177301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-autoevent","tag-google","tag-manager","tag-tag","tag-tracking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Auto-Event Tracking In Google Tag Manager - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=177301\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto-Event Tracking In Google Tag Manager - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"There is a new version of this post for GTM V2 here. 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The Google Analytics Summit came and went, and thanks to the Live Stream, everyone could participate. 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