{"id":176953,"date":"2025-04-08T07:30:44","date_gmt":"2025-04-08T07:30:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/how-rtl-adalliance-is-bringing-self-serve-buying-to-european-tv\/"},"modified":"2025-04-08T07:30:44","modified_gmt":"2025-04-08T07:30:44","slug":"how-rtl-adalliance-is-bringing-self-serve-buying-to-european-tv","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=176953","title":{"rendered":"How RTL AdAlliance is Bringing Self-Serve Buying to European TV"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>At this year&#8217;s New Video Frontiers, RTL AdAlliance announced the launch of AdManager, a new self-serve platform which enables advertisers to buy video inventory across a number of major European broadcasters and media companies.<\/p>\n<p>In this interview Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, explains the strategy behind AdManager, and discusses how the new tool opens up opportunities for small and medium-sized businesses. Filmed at New Video Frontiers in London.<\/p>\n<div class=\"video-shortcode\"><\/div>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>At this year&#8217;s New Video Frontiers, RTL AdAlliance announced the launch of AdManager, a new self-serve platform which enables advertisers to buy video inventory across a number of major European broadcasters and media companies. In this interview Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, explains the strategy behind AdManager, and discusses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[53677,11055,10958,3162,53676,53678],"dealstore":[],"offerexpiration":[],"class_list":["post-176953","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-adalliance","tag-bringing","tag-buying","tag-european","tag-rtl","tag-selfserve"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How RTL AdAlliance is Bringing Self-Serve Buying to European TV - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=176953\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How RTL AdAlliance is Bringing Self-Serve Buying to European TV - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"At this year&#8217;s New Video Frontiers, RTL AdAlliance announced the launch of AdManager, a new self-serve platform which enables advertisers to buy video inventory across a number of major European broadcasters and media companies. In this interview Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, explains the strategy behind AdManager, and discusses [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=176953\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-08T07:30:44+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=176953#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=176953\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"How RTL AdAlliance is Bringing Self-Serve Buying to European TV\",\"datePublished\":\"2025-04-08T07:30:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=176953\"},\"wordCount\":91,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"AdAlliance\",\"bringing\",\"Buying\",\"European\",\"RTL\",\"SelfServe\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=176953#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=176953\",\"url\":\"https:\/\/fivemor.com\/?p=176953\",\"name\":\"How RTL AdAlliance is Bringing Self-Serve Buying to European TV - 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