{"id":176300,"date":"2025-04-07T22:19:13","date_gmt":"2025-04-07T22:19:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/non-endemic-brands-are-embracing-the-ctv-home-screen\/"},"modified":"2025-04-07T22:19:13","modified_gmt":"2025-04-07T22:19:13","slug":"non-endemic-brands-are-embracing-the-ctv-home-screen","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=176300","title":{"rendered":"Non-Endemic Brands are Embracing the CTV Home Screen"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<p>As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International at LG Ad Solutions, says in the UK alone, LG now sees nearly 500 million ad opportunities on the home screen each month.<\/p>\n<p>These placements are popular with CTV app owners and media brands, who can use home screen ads to funnel users directly through to their content. But Wale says non-endemic brands are also embracing home screen ads as part of their wider TV buys. Filmed at New Video Frontiers in London.<\/p>\n<div class=\"video-shortcode\"><\/div>\n<p>Follow VideoWeek on <a style=\"color: color 4\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International at LG Ad Solutions, says in the UK alone, LG now sees nearly 500 million ad opportunities on the home screen each month. These placements are popular with CTV [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[13829,12728,11469,1159,70178,435],"dealstore":[],"offerexpiration":[],"class_list":["post-176300","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-brands","tag-ctv","tag-embracing","tag-home","tag-nonendemic","tag-screen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Non-Endemic Brands are Embracing the CTV Home Screen - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=176300\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Endemic Brands are Embracing the CTV Home Screen - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International at LG Ad Solutions, says in the UK alone, LG now sees nearly 500 million ad opportunities on the home screen each month. These placements are popular with CTV [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=176300\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-07T22:19:13+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=176300#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=176300\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Non-Endemic Brands are Embracing the CTV Home Screen\",\"datePublished\":\"2025-04-07T22:19:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=176300\"},\"wordCount\":112,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"keywords\":[\"Brands\",\"ctv\",\"Embracing\",\"Home\",\"NonEndemic\",\"Screen\"],\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=176300#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=176300\",\"url\":\"https:\/\/fivemor.com\/?p=176300\",\"name\":\"Non-Endemic Brands are Embracing the CTV Home Screen - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"datePublished\":\"2025-04-07T22:19:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=176300#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=176300\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=176300#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Non-Endemic Brands are Embracing the CTV Home Screen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Non-Endemic Brands are Embracing the CTV Home Screen - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=176300","og_locale":"en_US","og_type":"article","og_title":"Non-Endemic Brands are Embracing the CTV Home Screen - Som2ny Network","og_description":"As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. 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