{"id":175881,"date":"2025-04-07T17:05:47","date_gmt":"2025-04-07T17:05:47","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/finance\/us-investors-swarm-italys-football-clubs-and-stadiums\/"},"modified":"2025-04-07T17:05:47","modified_gmt":"2025-04-07T17:05:47","slug":"us-investors-swarm-italys-football-clubs-and-stadiums","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=175881","title":{"rendered":"US Investors Swarm Italy\u2019s Football Clubs And Stadiums"},"content":{"rendered":"


\n<\/p>\n

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Serie A, B, and C teams are all in play as private equity firms join the \u201cmad rush\u201d to buy a dwindling number of assets.<\/em><\/h2>\n

In March, Italian football clubs Internazionale Milano (Inter Milan) and Associazione Calcio Milan (AC Milan) made a bold play: buying the legendary Stadio Meazza and its surrounding area, a real estate deal that\u2019s due to wrap up in July.<\/p>\n

After sharing the iconic San Siro since 1947, the two rivals are teaming up to build a sleek, sustainable new stadium that could redefine Milan\u2019s football scene (soccer, to you Americans). The proposal includes a major urban regeneration project aimed at attracting global fans while offering new perks for locals. San Siro, after hosting the two football titans for over 75 years, appears to be getting the makeover it deserves.<\/p>\n

Such talk of modernizing Italy\u2019s old yet venerable sports facilities is nothing new. But what\u2019s getting the ball rolling this time is major backing from US-based private equity (PE) investors. Inter\u2019s recent takeover by Oaktree Capital, with a \u20ac47 million (about $51 million) investment; and AC Milan\u2019s \u20ac1.2 billion acquisition by RedBird Capital in 2022, are setting the stage for a future that looks as grand as the legendary clubs themselves.<\/p>\n

PE players, it seems, are changing the game of football one purchase at a time\u2014and enjoying the tax benefits that come with it.<\/p>\n

According to a report from PwC\u2014one of the biggest accounting firms that advises on these matters\u2014\u201csports organizations are turning to institutional investors to provide capital to finance growth projects, such as stadium renovations, transitions to direct-to-consumer business models, and international expansion.\u201d<\/p>\n

Those investors, for their part, see Italy\u2019s football stadiums as thriving businesses with long-term potential. They\u2019re asking how technology can transform them into smart, revenue-boosting venues. By leveraging existing expertise and portfolio assets, investors see opportunities to optimize sponsorship deals and naming rights and create synergies that add value.<\/p>\n

\u201cThese are things that a lot of clubs aren\u2019t doing right now,\u201d says Eric Andalman, an attorney at Hogan Lovells who specializes in sports, entertainment and project development. \u201cAll the investors that come in here are looking at those sorts of opportunities and different ways to revolutionize the club.\u201d<\/p>\n

In Italy, PE-backed football clubs now have sufficient cash to not only build new stadiums but deduct operational costs, player wages, and stadium upgrades as business expenses. Infrastructure investments like stadium renovations may qualify for incentives such as \u201csuper-depreciation\u201d deductions, which allow businesses to claim larger, accelerated depreciation on assets, reduce taxable income, and provide immediate savings.<\/p>\n

This encourages investment in capital improvements, PwC argues. There are also tax credits related to sports sponsorships, which may benefit firms involved in the development of football stadiums through advertising partnerships.<\/p>\n

To Hellas And Back<\/h2>\n

Oaktree and RedBird aren\u2019t the only PE players eyeing new stadiums. In January, Texas-based Presidio Investors swooped in to acquire Hellas Verona FC at a reported \u20ac130 million valuation.<\/p>\n

There\u2019s potential for the football club to earn even more if it keeps its feet in Serie A and doesn\u2019t get relegated to Serie B\u2014a major blow for any team. Why? Because it would result in a significant revenue drop, especially from TV deals, sponsorships, and matchday income. Key players often leave for top-tier clubs, weakening the team\u2019s chances of a comeback. Fan engagement and sponsorships also suffer, and the club faces difficulty securing promotion back to Serie A, jeopardizing growth and stability.<\/p>\n

For Hellas, this scenario almost became a reality on several occasions. At last check, the club is languishing in 14th place among Italy\u2019s top-flight teams. For frustrated fans, the hope is that Presidio can infuse more than just hope into the club\u2019s future. There\u2019s the potential to generate cashflow and deepen the bench with new talent.<\/p>\n

\u201cFor private equity, the story is very different, because they typically adopt a more structured approach. They try to emphasize long-term growth,\u201d says Paola Barometro, a partner in the corporate finance practice at Hogan Lovells.<\/p>\n

Financial sponsors like Presidio, which Barometro and Andalman advised on the Hellas deal, put great emphasis on growing revenues through licensing, marketing, and monetizing the fan base.<\/p>\n

\u201cNow, at least in Italy, we have a very interesting mix of investors that I think also bring different management styles and are creating a dynamic environment,\u201d she adds. Ten years ago, this was unheard of.<\/p>\n

\u201cJust to give you a sense of the trend in Italy; In 2011, all of the Serie A clubs were owned by Italian individuals or companies,\u201d she notes. \u201cSo, the trend now is very, very different.\u201d<\/p>\n

In 2020, US billionaire Dan Friedkin took the reins of Associazione Sportiva Roma from previous owner James Pallotta. The Friedkin Group fueled the financial revival with a mix of smart commercial deals and a solid Serie A finish.<\/p>\n

Hellas Verona\u2019s new PE owners are hoping to mimic that magic. And, like Roma, Hellas does not currently have its own stadium.<\/p>\n

Roma shares Stadio Olimpico with Societ\u00e0 Sportiva Lazio. And while Roma has long had plans to build its own dedicated facility, the project has faced numerous delays and complications, including political issues, zoning problems, and financial hurdles.<\/p>\n

Over just a few short months, Hellas Verona had better luck. Its current home, Stadio Marcantonio Bentegodi, was opened in 1963 and last renovated ahead of the 1990 World Cup. The fact that the city of Verona\u2019s mayor, Damiano Tommasi, is a former Hellas Verona infielder helped get things moving. Now American investors once again appear ready to revitalize one of Italy\u2019s historic venues.<\/p>\n

\u201cMad Rush\u201d<\/h2>\n

The trend isn\u2019t exclusive to Italy. The future of England\u2019s Premier League recently got a whole lot more American, too.<\/p>\n

\u201cWe\u2019re up to 10 now,\u201d says Marc Trottier, partner at law firm Bryan Cave Leighton Paisner in London, noting how half of the league\u2019s teams are now under majority US ownership. \u201cThe growth and value of the clubs has been phenomenal over the last few years.\u201d<\/p>\n

Among the standouts are Arsenal, Chelsea, Liverpool, Manchester United and Everton, which is \u201ca phenomenal asset,\u201d Trottier says. After Friedkin bought it in December, the club is planning a \u201cbeautiful new stadium\u201d at Bramley-Moore Dock.<\/p>\n

\n
\n
\"\"
Arena, Chiomenti: Lower-league teams are a little bit cheaper, but have a big upside.<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n
<\/p>\n

While UK clubs command heftier price tags, Italy presents dealmakers with a more affordable entry point. With too many buyers and a scarcity of assets, that\u2019s an issue.<\/p>\n

<\/span><\/p>\n

Coincidentally, 10 teams in Serie A are owned by North American entities, too. In addition to Inter Milan, AC Milan, Roma, and Hellas Verona, North American proprietors also own Parma, Venezia, ACF Fiorentina, and Bologna (owned by Canadian and Club de Foot Montr\u00e9al president Joey Saputo).<\/p>\n

\u201cThere\u2019s a mad rush,\u201d Trottier says. \u201cThere are only so many soccer teams you can buy. There are the lower-league clubs as well; but there\u2019s only so much you can invest, and people are worried about missing these deals.\u201d<\/p>\n<\/div>\n<\/div>\n

Rumors abound concerning other clubs in Serie A and even lower divisions. Clubs in Serie B, Italy\u2019s second-tier league, are ripe for investment because of their potential for promotion into Serie A. An upgrade would lead to a significant boost in television rights, sponsorship deals, and matchday revenues.<\/p>\n

While Serie C clubs may not offer the immediate financial rewards of Serie A or Serie B, they provide a low-cost entry point for investors looking to build long-term value.<\/p>\n

\u201cThere are several teams that are potentially for sale if they get the right offer,\u201d says Salvo Arena, a leading member of the M&A practice specializing in sports finance at Chiomenti, a Rome law firm. These lower-league teams \u201care a little bit cheaper, but you have a big upside.\u201d<\/p>\n

For now, the trend toward US ownership in Italian football \u201cwill remain hot,\u201d Arena predicts. With Presidio Investors\u2019 acquisition of Hellas Verona as the latest example, more firms are expected to follow suit.<\/p>\n

\u201cThere\u2019s very high interest and right now the Amercians are the ones who are buying,\u201d Arena says. \u201cThere\u2019s no reluctance on that. I receive so many calls from Serie A, B, and C teams. All the owners ask, \u2018You know someone who wants to buy my team?\u2019\u201d<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

Serie A, B, and C teams are all in play as private equity firms join the \u201cmad rush\u201d to buy a dwindling number of assets. In March, Italian football clubs Internazionale Milano (Inter Milan) and Associazione Calcio Milan (AC Milan) made a bold play: buying the legendary Stadio Meazza and its surrounding area, a real […]<\/p>\n","protected":false},"author":1,"featured_media":175882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[2483,729,11223,22461,70066,28615],"dealstore":[],"offerexpiration":[],"class_list":["post-175881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-clubs","tag-football","tag-investors","tag-italys","tag-stadiums","tag-swarm"],"yoast_head":"\nUS Investors Swarm Italy\u2019s Football Clubs And Stadiums - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=175881\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US Investors Swarm Italy\u2019s Football Clubs And Stadiums - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Serie A, B, and C teams are all in play as private equity firms join the \u201cmad rush\u201d to buy a dwindling number of assets. 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